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Fair products

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Fair products

  1. 1. Fair products company
  2. 2. Company Description Sri Lanka is an agricultural country ,where people grow vegetables at huge quantity. The opportunity to buy these vegetables during their peak season at cheaper price. The off season vegetables are also preferred, people are too much liking soup and vegetables slice & mix with other( food fried rice ,noodles)
  3. 3. Vision Quickly and efficiently moves , products from the farm to the consumer. Mission Our mission is to provide the highest-quality dehydrated vegetable. We exist to attract and preserve customers. Our services will exceed the expectations of our customers. Location Fair food Company is located in No 31,kandy Road , Gurudeniya It is 0.5 acre of land
  4. 4. Company Goals and Objectives • Maintain positive, steady growth each month. • Experience increase in new customers who are turned into long-term customers. • Generate brand equity within the commercial, restaurant industry as well as food companies. • To enter into new market • An annual growth rate of 15% in Year 2.
  5. 5. Keys to success • Better able to serve their needs than a more generic competitor. • Keeping close contact with clients and establishing a well functioning long-term relationship. • Quality of products
  6. 6. Products and Services Product Description Unit Price (1kg) Tomato Dried vegetable bulk 400 Leeks 200 Cabbage 250 Carrot 300
  7. 7. Services  Customer could also purchase our product from our firm.  Customers can contact us through e-mail and firm contact numbers.  Customers can provide their feedback Free training for newly recruited employees
  8. 8. Competitive Advantages • Off season dehydration vegetable are the requirements of consumer’s daily values. • Low price than tunnel system and green houses in off season vegetables. • Sufficient supply
  9. 9. Company Strengths and Weaknesses Strengths Weaknesses Located close to the main city Proximity to the target market Flexibility in meeting vegetable needs. Flexibility in meeting restaurant's needs Lack of experience in the business A limited marketing budget to develop products awareness. Only deliver the kandy region restaurant
  10. 10. Company Opportunities and Threats Opportunities Threats Higher market price Lower level of competition In off season higher demand Poor weather which will affects the production of products. Training and skills Technology
  11. 11. Customers • Ceylon Agro – industries Limited (Prima group) • Nestle Lanka PLC • Kandy region restaurants Competitors • Small number of vegetable dry holders
  12. 12. Marketing Strategy • In different occasion we will open special sales center. • Sometimes we will offer free sampling for the mass sale of product. • promotion of products through the sponsoring of spots on cooking shows and exhibitions
  13. 13. Operational Plan Production technique- Dried vegetables.  Manufacturing process o Wash, neat. o Uniform pieces  Drying Methods oThe pretreated vegetables on drying trays in single . Dry in dehydrator. Electric Dehydrating
  14. 14. Vegetable Drying process • All vegetables should be washed, sliced, and blanched. • Dry vegetables in single layers on trays. Depending of drying conditions • vegetables may need to be gently blanched. • The use the dried product and how long we intend to store it may determine the method of preparation.
  15. 15. vegetable Fresh weight Temperature (F0) Time (hrs) Dry weight (g) Tomato 1kg 130 7 400 Leeks 1kg 130 3 600 Cabbage 1kg 130 4 550 Carrot 1kg 130 4 600
  16. 16. Personal Plan • For vegetable cutters - Two employees • For Store keeper and distributer - One employer Payments vegetable cutters - 15000 per month Store keeper and distributer - 10000 per month
  17. 17. Business model
  18. 18. Financial Statements Financial Statement

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