This document provides an overview of Big Basket's product offerings and operations. It describes the various product categories available on Big Basket including fruits/vegetables, groceries, bread/dairy, beverages, household goods, and more. It outlines the company's delivery terms, order processing, and key operational terms. It also discusses the intern's experience working in different departments like HR, distribution centers, hubs, and learning about the company's policies, inventory management, and marketing activities like analyzing customers and offering referrals. The intern proposes future marketing plans to target specific customer groups and societies in Vadodara.

1. Strategic Market Analysis of Big Basket and
its Marketing Activities
Devang Satapara
MB033

2. Product Offerings at Big Basket:-
Fruits and
Vegetables
Groceries and
Staples
Bread, Dairy
Products and Eggs
• All varieties of fruits
and vegetables
• Rice and flour
• Masalas
• Daals
• Vegetable oils
• Salt and sugar and
so on
• Bread
• Cakes
• Milk
• Butter
• Eggs and so on

3. Offerings Contd.
Beverages
Branded Food
Products
Personal Care
Items
• Mineral water
• Juices
• Soft drinks and
so on
• Biscuits
• Cornflakes
• Pickles
• Jams and so on
• Shampoo
• Hair oil
• Cosmetics
• Toothpaste
• Skin cream
• Soaps and so on

4. Offerings Contd.
Household
Goods
Imported and
Gourmet Foods
Meats
• Washing powder
• Plastic items
• Kitchen items and
so on
• Food items made
abroad
• Chocolates
• Ice-creams
• Soups
• Instant food and so
on
Fresh and frozen:
• Chicken
• Mutton
• Fish
• Pork

5. Delivery Terms & Conditions:-
Delivery is free
for orders of
Rs. 1000 &
Above
For orders
below Rs. 1000,
the delivery fee
is Rs. 20

6. Process of Big Basket:-
Customer
www.bigbasket.com
Order
Warehouse
Hub
Delivery Van

7. Best Products Guaranteed !

8. Keys terms used in Big basket:-
• DC- distribution centre
• QC- quality check
• SKU- stock keeping units
• FIFO- first in first out
• HOTO- hand over take over
• R&R- reward & recognition
• PSR- product sales report

9. Learnings:-
Introduction to company & company operations including its HR
policies
DEPARTMENTS :
• HUB
• DC
• HR
• IT
• Projects
• F&V Department

10. HR Operations:-
Studied the HR policies of Big basket
How to prepare for interviews & how to conduct interview ( what
precautions should be kept while hiring )
Big basket operates under shops & establishment Act
Learning about how the gratuity is calculated
Gratuity = Basic salary*15/26*No. of years worked
How to prepare the MOM(minutes of meetings)
Got chance to sit in the meetings of company.

11. HR policies & practices followed by big basket:-
Code of Conduct
Values & Culture
Leave Policy
Absconding Policy
Salary Advance Policy
Travel Policy
Trust Policy

12. DC operations:-
Did actual picking with F&V as well as FMCG
Stacking of F&V and FMCG
Pickers picking efficiency (how the efficiency of pickers can be
increased)
How to assign orders & how the daily reports are prepared.
Inventory Management(FIFO)
Asset Management(Hand over of assets to respective Person)
Calculating the Margin
Calculating the Contribution

13. Hub Operations:-
Market visit (with delivery vans)
Van utilization data (Van costs & Van KMs reduction)
QC before the orders are transferred to Vans.

14. Marketing Activities Done:-
Analysis of existing customers by calling them.
Major findings were as follows:-
• 40% Male & 60% Female Customers
• F/B by Male customers- “ Majorly their wives ordered from husbands
phone / Wives just instructed them to buys certain things”
• We tried to convert these customers and tried to make their wives
aware about BB. (As company believes that if women's ordered
directly then they will order more)
• Helped the women's download the BB App while visit with delivery
Vans.

15. Revival of Customers who didn’t ordered from 2months or more.
- We tried asking them what problem they faced (or if they had any
complaints) & Informed about the offers at Big Basket.
Major Findings:-
- Lack of awareness about the offers
- Complaint about the quality
- Products unavailability
- Problem with Payments
- Lack of Varieties & Brands Available for Masala & Dal.

16. Also Informed about the Referral Program which is as follows.

17. Offers at Big Basket:- (For all Customers)

18. Results of calling:-
No. of customers contacted – 400
No. of customers who placed order after calling- 80
% of Customers who placed order – 20%

19. Way Forward:-
• Study the Process of Big Basket ( Internal Process)
• Study the Supply chain management
• To study & Co-ordinate Marketing Activities of Big Basket
• Visit other DC’s of Big Basket (i.e. Ahmedabad)

20. Marketing plan for future:-
Analyse the areas of Vadodara(Find the target customers)
Number of societies & Flats on out skirts of city.
Societies were there is no markets(or shops) are available nearby
Societies were the prices of products are same/high compared to
BigBasket (with same quality).
Corporate housing colonies (ONGC , L&T housing societies)
Find how to convert them into our customers.
To Achieve my goal will be going with the delivery vans and collect
data of societies where we are getting orders & where we are not
getting orders.

21. • After collecting these data will create awareness by arranging
awareness programs & distributing free samples provided by
company so people can get idea about the quality offered by
BigBasket.

22. Company website
• www.Bigbasket.com

23. Thank You for allowing to conduct Internship Training in Big Basket