Marketing plan for efresh
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The document outlines the marketing plan for eFresh, an app that allows users to order fruits and vegetables online for delivery. The plan aims to capitalize on rising incomes in India by grabbing market share in grocery delivery. eFresh will target urban households, particularly women aged 18-40, with middle to high incomes. The strategy involves using the app to connect buyers to local street vendors for delivery within 90 minutes. Key tactics include offering both free and premium features on the app to attract users and drive orders.
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
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- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
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Marketing plan for efresh
- 2. “ eFresh
- 4. “Your diet is a bank account. Good food choices are good investments.
- 5. Online is the new cool.If you are not using your smartphone to access the internet then, my friend you are outdated.
- 6. Then why waste time standing in long ques at food centers or waiting for your sabjiwala
- 7. Now with the eFreshapp You can ◉Order vegetables and fruits online ◉All sorts of grocery at your doorsteps. Now you don’t have to wait in all those long lines wasting your time
- 8. Marketing Plan Executive Summary Goal Situation Analysis Tactics Strategy Implementation
- 9. Executive Summary ◉The Indian economy is on record growth and thus Indian customer is expected to increase spending capacity ◉With increasing income levels, dicretionary activities like eating out increase ◉eFresh plans to grab this oppurtunity
- 10. What is eFresh? With eFresh app you can order Fruits and Vegetables at any time of the day It helps you to connect to different street vendors and gives you a detailed report of what they carry
- 11. Situation Analysis Overview of Company and Market Target Consumers
- 12. Overview ◉It aims to provide groceries (daily needs use) at the doorstep ◉Item listing can be done through our effacious app ◉It would operate through street vendors ◉The premium version would deliver goods within 90 mins ◉It aims to provide all products below M.R.P. and additional discounts
- 13. Customer Segmentation 1. Demographic Age : 18-40 Gender :Mostly Female Income :Middle and above Socio-Economic classification :A1,A2,B1,B2
- 14. Customer Segmentation 2. Geographic Cities : Class 1,2 cities and metro cities 3. Psychographic Lifestyle : Culture, outdoor oriented Food : Vegetables, Fruits
- 15. Goals
- 16. Goal App Launch 5,000+ users 10,000+ users 2nd Fiscal YearAnd so on……
- 18. White Is the color of milk and fresh snow, the color produced by the combination of all the colors of the visible spectrum. YOU CAN ALSO SPLIT YOUR CONTENT Black Is the color of coal, ebony, and of outer space. It is the darkest color, the result of the absence of or complete absorption of light.
- 19. Target Markets
- 20. Consumer Needs/Wants ◉Housewifes- Can order any vegetable any time ◉Homemade food startup- Can get cheap and good quality raw materials any time ◉Restaurant Owners- Can get vegetables and fruits any time eFresh is the answer to every question for buying vegetables and fruits
- 21. Big Basket Competitors Godrej’s Nature Basket
- 22. Points of Parity ◉Platform fo rother to advertise ◉Online Delivery ◉Premium app with 90 mins guarantee
- 23. Points of Difference ◉Helps Home made startups scale big ◉Cashless Payment ◉Personalised Experience ◉Review System
- 24. Tactics
- 25. Free Features ◉Online Ordering ◉Cashless Payment ◉Personalized Experience ◉Registering on Thelawal is free
- 26. Premium Features ◉Advertisement of any firm on our thelas ◉Track your payment ◉Get order in 90 mins or free ◉No minimum order limit for home delivery
- 27. App Available on Google Play Windows Store App Store
- 28. App Available on Desktop Tab Mobile
- 29. Implementation
- 32. THANKS!
- 33. Disclaimer This presentation was made by Kunal Pratap Singh, IIT Roorkee during a Marketing internship under Prof. Sameer Mathur, IIM Lucknow