Marketing plan android app by Shubham Bansal under prof Sameer Mathur.

1. Recipes of the world

2.  Our App provides a back end plan for the
food to be delivered.
 People often burn and under cook their food, they
also find it hard to get new inspiration and are
often left clueless on what to cook.
 Solutions for the late night hunger cravings to
lunches.

3.  Our app :
Recipeswecipes

4.  Food either burned or undercooked.
 How can I cook a tasty and wholesome meal for
my family and make sure its cooked for the right
amount of time?
 your alarm does not work and you are thus
late and not time to prepare meal
 More hard work required to gather ingredient
in required portion

6.  This app has been one of the go-to cooking apps
for many years. The concept is very simple. You
choose a few ingredients and the app will show
you recipes based on those recipes. It boasts
over 11 million recipes in total, complete with
recipe videos (for some), step-by-step
instructions, and a simple interface. It also has a
shopping list built-in so you can keep track of
what you need to buy the next time you’re at the
store. It’s completely free to download and use
which is just icing on the cake.

7.  Depending upon the apps downloaded from
play store the company will make sure that it
gets the maximum number of downloads
with the help of its collaborator and with the
help of content we are providing . It will also
help in tracing potential customers and
identify relevant opportunities and threats

8. India’s best recipe search
app
10,000+ Downloads
Target conversion rate
(about 3-5%)
Revenue target of Rs. 2 cr.
in year one to Rs. 20 cr. in
5 years
Establish brand equity
and customer satisfaction

10.  Recipes segregated on basis of cuisines.
 Can enter the main ingredient.
 The protein , fat and carbohydrate intake
mentioned.
 Helps to regulated day to day cooking.

11.  There are a number of different features
incorporated into our app:
 ● Give recipes depending on ingredients that
you have: ○ Many of our competitors only
give recipes depending on what you search,
but our app feature gives our customers the
ability to make recipes without having to go
to the shops, which gets rid of the hassle of
having to go to the shops to buy new
ingredients.


12. ● Being able to find the cheapest place to buy
ingredients as well as being able to buy the
ingredients straight from your phone: ○ Even
if our customer needs to buy ingredients, an
interactive screen pops up that, on a map,
shows nearby shops where the ingredient can
be bought. As well as being able to find the
cheapest place to buy an ingredient, and
being able to buy the product direct from
your phone, this feature once again gets rid
of the hassle of having to go to the shops.

13.  ● Simple, interactive instructions that are
easy to follow: ○ By having this feature, it
allows everyone (from youngsters to elderly
people) to be able to easily make good
tasting food, due to the easy to follow
instructions.
 ● Calendar for organising when to make
food: ○ This feature is for the people with
busy lifestyles. This feature means that
people who have less time on their hands
than they wish would be able to easily
organise when to prepare certain food
(cooking for special occasions etc.)

14.  Restaurants
 Working people
 Students
 Tiffin service

15. Customer Value: Personal , virtual, 24/7 customer
service will give lot of information for the customer who
are in search of recipe
Collaborator Value : Successfully competing with
other major players in the industry and a large, diverse
user-base
Company Value: Positive work environment, good
pay, growth potential, opportunity to pursue interests

17.  Provides ingredients , cooking time required,
detailed recipe and nutrition value .
 Multi cuisine recipes from corners of the
world

18. The free version of app will have following features:
 Searching recipes by ingredients
 Time restricted search
 Add your own recipe
 No username required
 Allergy type search

19.  Cloud backup
 Calorie tracker
 Meal tracker
 Membership accounts
 Cook book to store recipes

20.  Free version will help in attracting new
customer and gain popularity
 Premium version is priced reasonable which
is to gain market share leadership so that the
attracted customer stay and app earns
revenue due to large number of customer.

21.  Promotion through facebook
recommendation .
 Promotional videos on youtube
 Cookery blogs
 Facebook page
 Social media
 Print media

22.  Google playstore
 Apple app store
 Company website

24.  Chefs and bloggers to gather recipes .
 Nutritionist to determine the calorie content
 Hire software developers to develop app and
design it

25.  Collecting data from the primary and
secondary sources
 Determining the nutrition content
 Designed the app
 Devicing promotional activites

26.  Managing retailing and logistics (3month)
 Market research (1month)
 Analysising the market position (3weeks)
 Setting product strategy (1month)
 Setting price strategy (1month)
 Creating app and making it available to
customers (1month)

27.  Taking customer feedback and app rating
 Individual comments on each recipes
 Considering the feedback and rating the
recipe with the best feedback as recipes of
the week .
 The negative feedbacks would be taken into
consideration and changes would be made as
per the problems stated

28.  A complete package of experiences in one
app. It helps us enjoy cooking along with
keeping track of our health and discover new
recipes and use tips and tricks. Customer can
also share there experiences.

30.  These slides were created by Shubham BansaL, PEC
University of Technology as a final project/exam during a
marketing internship under prof. Sameer Mathur, IIM
Lucknow