This document presents a new product development proposal for an Aloe Vera Lime Pie. Some key details: - The pie contains aloe vera juice, lime juice, graham cracker crumbs, and other ingredients. It is packaged individually and has a 7 day shelf life. - The pie is positioned as a healthy product due to the benefits of aloe vera for digestion and supporting the immune system. - The target market is health conscious, higher income individuals in urban areas. The pie will be differentiated from competitors by emphasizing brand building and customer satisfaction. - The total cost per 10 inch pie is 35Tk, with a basic cost of 25Tk, production and selling costs of 7

2. Presentation Topic
New Product Development

3.  A good, service, or idea that is perceived by
some potential customers as new. Simply, the
kind of product that does not exist.
?

4. What is our new product?
 Product Profile
Name : Aloe Vera Lime Pie
Name Extension : Pie to die for
Type of product : Bakery
Ingredients : Aloe Vera Juice, Butter, Graham Cracker
Crumbs, Sugar, Cinnamon, Fresh Key Lime
Juice, Egg, Sweetened Condensed Milk,
Whipping Cream.
Size : Per piece 10 inch(100gm)
Packaging : Environment friendly paper wrapped with
bag.
Duration : 7 days.
Machine and tech : High productive machines and technology
from japan.
Price : 35Tk per piece.

5. Product Details
 Aloe Vera is renowned as a ’heal-all’ that is good for many conditions,
both internal and external. Our product is made by aloe vera juice and
lime which is natural and health friendly.
 Aloe vera lime pie is crammed full of amino acids, vitamins and minerals
making it one of nature’s most effective cleansers.
 It heals the diseases like Detoxifying, supports the immune system,
lowers cholesterol and blood sugar, excellent for digestion.
 Nutrias ingredients

6. Market Segmentation
Based on our product we will segment our product as
geographically and demographically. Because most of our
customer will be amateur, mature, higher income, health
conscious and urban areas.
Demographically : Based on income, gender, age,
religion etc.
Geographically : Based on Nations, states, regions,
cities etc.

7. What is our target market?
Marketer always tries to create a winning marketing strategy. So
marketers have to answer the two questions:
 What customers will we serve (Target market)?
 How can we serve these customers best (Our value
proposition)?
 We only target the customers who are loyal, profitable, and
most valuable to us rather than all of them. In this case we only
choose the urban areas and a higher income earning people.
 Serve this customers through brand building and satisfying
their needs and wants,

8. Md. Rajib Hossain
ID: 142-11-4080

9. Positioning
 How we can differentiate and position our product to the mind
of customers?
We will differentiate our product from the competitors through
giving more facilities and satisfaction as well as brand building
strategy.
 How we can create brand value greater than the competitors?
We can build brand image through creating awareness about the
health and the benefits of our naturally healthy hygiene and
advertising on TV, newspaper, poster, campaign etc of our Aloe
Vera Lime Pie.

10. Cost
 Every firm wants to minimize the price and cost of the goods as far
possible as they can and maximize the profit. So we tries our at best to
minimize the cost of Aloe vera lime pie.
Product Cost:
Product Name Basic Cost
(Per Pie)
Production Cost +
Selling Cost
(Per Pie)
Profit
(Per Pie)
Total Cost
(Per Pie)
Aloe Vera Lime
Pie
25Tk 7Tk 3Tk 35Tk