This document summarizes a team's brainstorming for a food reservation app. The app would allow users to reserve tables and order food from partner restaurants in order to reduce wait times. It is intended to improve the dining experience at upscale restaurants while maintaining convenience. A competitor analysis found that existing food delivery apps focus on facilitating growth, funding delivery logistics, and providing order tracking and updates. The prospective customers for this app are seen as restaurants that could benefit from increased efficiency and customers that value convenience and personalization over long wait times.

1. TEAM 6 FOOD RESERVATION APP

2. Scanning the 6
Environmental Trends

3. Nicholas Briggs
Political Energy Dependance Poor Water Quality
Economic Frugal Generation Quick and Easy Payment
Social Fast Casual Dining Fitness Craze
Technology Multi-use Devices Easy to Use Simple
Environmental Clean Energy Locally Sourced Food
Legal Online Marketing Technology Allows Better & Faster
Scanning the 6 Environmental Trends

4. Our Brainstorming Ideas

5. Health, Fitness, and Motivational App
Roommate Separation Wall
Universal Adaptor
Reserved Parking App
Finally…...Software and App to Eliminate Restaurant Wait Times
Our Brainstorming Ideas

6. Product Introduction

7. Create a simple, user friendly app.
The app will allow users to reserve tables & order food.
Partner with restaurants such as Cheesecake Factory, Grand Lux Cafe, St.
Elmo’s, Ruth’s Chris, etc.
Wait times & availability shown in app.
Improve dining-in at more upscale restaurants without compromising the “fast”
aspect.
Improved convenience, which boosts business & sales.
Product IntroductionProduct Introduction

8. Competitor Analysis

9. Competitor Analysis
- $1.5 million in investing to facilitate growth into small markets
- $7 million investment for technical team and delivery services
-“OrderUp is the most transparent of all the food delivery apps out there today, offering
constant and detailed updates from the moment you place your order to the instant it arrives
on your doorstep” -website quote-
- Powered by OrderUp.
- A group of college students started the business with guerrilla marketing techniques.
- Essentially, it is a operating reach-out-local business from OrderUp
- $3 billion worth business
- Order directly from approximately 35,000 take-out restaurants
- Connected with restaurants in more than 900 U.S. cities and London.
- Offices are located in Chicago, New York, and London.
Yuhan

10. Our Prospective Customers

11. Restaurants: Productivity and Profit
“Same number of server for faster service”
“Shorter waiting time, longer loyalty”
Customers: Convenience and Personalization
“Now the ‘dining-out’ experience will be done in less than 1 hour.”
“Like hotel reservation,I can reserve my favorite meal now！”
Our Prospective Customers

12. Think About the Future!

13. There’s an app for
everything!
Watch kids
File your taxes
Directions
Locks and Unlock doors
Schedule appts.
We are either lazier or busier!
We are Becoming Busier!
WHO WANTS TO WAIT ON
THEIR FOOD! NO ONE!
● Limit the possibility of
bad reviews (time)
● Limit your wait time!
(favorite restaurant but
no time?)
○ Brings more business
to restaurants who use
this app
● Stop the phone calls,
operators, annoying
machines and music
An idea opener!
What is a usual place that involves a
large amount of your time that you
go for goods or services?
Wal-mart
Marsh
CVS/Walgreens
They’ll catch on. It’ll generate more
business and revenue!