This document provides an overview of Food Panda Bangladesh's business operations including: 1) Food Panda connects customers, restaurants, and delivery riders through its online and mobile platforms to provide food delivery services. It aims to deliver orders within 60-90 minutes but often faces delays. 2) The company analyzes its market situation, competitors, target customers as working professionals who value convenience. However, it faces challenges in infrastructure, competition, and maintaining food quality during delivery. 3) Food Panda's marketing goals are to continue growing its food delivery segment and occupy over 15% of the Bangladesh market by 2019 and over 23% by 2020 through online marketing and partnerships with restaurants.

1. Presentation Title
Name ID
Bashu Kumar Das 41020
Syed Shief Jahangir 41066
Mohammad Ali 40032
Rowshan Laila Koly 40064
Touhidul Alam 39031
Debabrata Mondal 40014
Group#
4

2. Introduction
 The system deals with ordering,
processing and delivering food
products.
 Ordering is done by a valid
customer with appropriate
identity.
 The administration receives order,
acknowledges the customer,
process them and assure correct
delivery.

3. Market Situation Analysis

4. Employment
• Online food delivery network already created over 10000 jobs
in Bangladesh.
• Most of the Riders are student who are doing it part time.
• Vendors are making good profit and they are also hiring more
employees so that they make fast food delivery.

5. Overview of Food Panda
Bangladesh
Website
Mobile
Apps
Over 2000
Restaurants
Ordering
Platform
Delivery at
Place
Service
Platforms Start-up
venture of
Rocket
Internet
Initial
Funding of
$20 million
Investments
and
Acquisitions

6. Marketing Management
Product Concept with Quality, Performance and Features of
Services
Collaboration with Regional Team
Online and Offline Communication Activities
Monitoring the Active New Users
Measuring ROI
Niche Marketing

7. Marketing Mix

8. Marketing Mix
People
45 Corporate People’
300+ Riders
Around 500 Vendors
Process
Connect People and Restaurants
Order verification system
Logistics Software for Riders
Automated Restaurant Management System
Monitoring of Delivery Time
Physical Evidence
Websites and application
Customer Care Service
Various Foods from Various Restaurants

9. Branding & Positioning
100 top restaurants with up to 50 percent off.
Free delivery
Promo Code & Vouchers
“Download the food you love “
Videos & Pictures of Foods in Social Media
Affiliation with Best Restaurants

10. Market Segmentation
Consumers
Income
Segmentation
Household
Segmentation
Lifestyle
Segmentation
Location
Based
Segmentation
Primarily, four issues impact this market – internet usage rate: social
media and demography, lack of time, the small family, and the
increasing social trend of women empowerment.

11. Target Market
• Working People of Dhaka,
Chittagong, Sylhet
• Internet Users
• Smartphone User
• People who want to
explore the taste of foods
from different restaurants

12. SWOT Analysis
Strengths
Worldwide brand image
Quick delivery
Trained people
International Company
Organizational Structure
Better customer support
Free delivery
Weaknesses
Availability of the restaurant
Low brand awareness and
marketing
Dependence on internet based
communication
Quality required for free delivery
may be bit more for one person

13. Opportunities
Pioneer in food
delivery
business
Growing market
for potential
customers
Increasing
market share
Only few other
food delivery
business
Threats
Low customer
base
Increased
obesity rate
Increasing
potential
competitors
Negligence of
potential
competitors
SWOT Analysis

14. Marketing Goals
• The food delivery segment will continue to be the major
revenue generation source and by 2019,the company is
expected to spread their network in Bangladesh.
• By 2019, the company is expected to occupy over 15%
of the total food delivery business in the country. By
2020, the expected percentages are over 23%.

15. Core:
Food
Delivery
Process
Accessibility
Convenience
Customization
Cost
Reduction
Brand/Status
Value Proposition

16. Business Model
• Service available for 11am to 11pm
• Direct call, Online platforms, Mobile
Apps
• Online payment or Cash on delivery
• Delivery charge depends on
Restaurants and Distance covered
• Delivery time between 60 to 90 minutes
• Revenue from the commission
• Restaurants benefited by increasing
sales volume
• Focus on online marketing and web
marketing instead of offline marketing.
Foodpanda +Restaurants generate further brand awareness

17. Ordering Process

18. Delivery Process
Foodpanda
Receive Order
Details
Immediately
Notifies
Restaurant
Delivery
Personnel
Collects Ordered
Food
Delivery is made
and Payment is
Collected(If COD)

19. Building Customers
Relationship
CRM
Monitoring Delivery
Time
Reducing Failed Order
Online Communication
Activities
Feedback & Solutions

20. Food Quality and Delivery
Service Dilemma
 The target customers are mainly job-oriented and have time constraints.
 Food panda's focus is on ensuring delivery of quality food within the
expected time.
 For food preparation time and busy traffic the delivery is often delayed and
food quality deteriorates.
 The optimal wait time is no more than 60 minutes, but in most cases the
delivery time is more than 90 minutes.
 Can implement an order tracking system f
 Focus on reducing customer complaints and maintain higher customer
satisfaction.

21. Setbacks and Challenges
Lack of Infrastructure
Well-funded Competition Logistics Challenges
Threat of New Entrants is Medium to High
Threat of Substitutes is Moderate to High
Bargaining Power of Buyers is Low to Moderate.
Bargaining Power of Suppliers is Medium to High
Online Payment