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comparitive service market analysis
- 2. Internet, Mobile, EcommerceAnalysis E-commerce in India grew by 27% in 2014 to reach $3.8 Billion and is expected to reach $8.5 Billion by 2016( 63%CAGR) India boasts 232 Million Internet Users making it the 3rd Largest Market Top Country in New Internet User Adds Per Year(+63M in 2014, +37% Y/Y) Mobile is 41% of total Indian Ecommerce Mobile is 65% of total internet traffic in India E- Commerce in India is growing at a breathtaking speed
- 3. Retail Sector/ OnlineGrocery Analysis Online Grocery Market estimated to be less than $100M in 2014 is expected to grow by 25- 30% to cross $20B by 2020- IDG Current India Retail Market is $925 Billion that grew by 5.8% in 2010- 2014 is set to reach $1.3 Trillion by 2020- AT Kerney 69% of Retail Industry is Food and Grocery Retail industry of India is amongst the top 5 of the world and Online Grocery Market is expected to grow at a decisive pace in the current future
- 5. The firmwas founded by a team of five – VS Sudhakar, Hari Menon, Vipul Parekh, VS Ramesh and Abhinay choudhari. Positioned as online grocery store. 1000+ brands 18000+ products Guarantee on time delivery and the best quality! Company has more than 70k + customers
- 6. Choose froma wide range of options in every category, exclusively handpicked to help you find the best quality available at the lowest prices. Mainly operates in Bangalore, Hyderabad, Mumbai, Pune, Chennai, DelhiNoida, Mysore, Madurai, Coimbatore, Vijayawada Guntur, Kolkata, AhmedabadGandhinagar, Nashik, Kanpur, Gurgaon, Vadodara, Visakhapatnam, Surat, Nagpur, Patna, Indore and Chandigarh Tricity. You can pay online using your debit / credit card or by cash / sodexo on delivery.
- 8. Grofers isan Indian on-demand online grocery delivery service. It was founded in December 2013 and is based in Gurgaon. As of 2016, the company has raised about $165.5 million from investors including SoftBank and Sequoia Capital. In early 2016, Grofers reduced its workforce by ten percent and reduced its operations from 26 cities to 17 cities.
- 9. Cheaper prices thanyour local supermarket, great cashback offers to top it off. Choose from 5000+ products across food, personal care, household & other categories. Not satisfied with a product? Return it at the doorstep & get a refund within hours.
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- 14. Bigbasket andGrofers segment market on the basis of ◦ Internet users ◦ Shoppers ◦ Working class ◦ Hotels, Restaurants etc. 34% 39% 18% 6% 3% Internet user w.r.t age 15-24 25-34 35-44 45-54 55+
- 16. Value added services Cash on delivery Payment through Debit/Credit cards Acceptability of coupons Easy returns User friendly interface Can be accessed through mobile apps
- 19. Wide rangeof product categories- • Fruits and vegetables • Grocery and staples • Bread dairy and eggs • Beverages • Households • Personal care • Branded foods • Meat • Imported and gourmet
- 20. Wide rangeof product categories- • Fruits and vegetables • Grocery and staples • Bread dairy and eggs • Beverages • Household Needs • Personal care • Branded foods • Organic and gourmet • Pet care • Electronics and Electricals
- 21. Website Mobileapp Major warehouses are located in Delhi, Gurgaon, Mumbai, Bangalore, Kolkata, Noida, Pune, Ahmedabad, Chennai, Hyderabad, Jaipur, Lucknow, Surat, Chandigarh, Kanpur, Agra, Indore, Nagpur, Ludhiana and Vadodara.
- 22. Best qualityavailable at the lowest prices. Availability of E wallets and E-Gifts Discounted coupons Special discount and promotional codes for the loyal customers. Earns revenue by Commission making commission between merchant and customer. To give discount after purchasing for the certain amount.
- 23. BIG BASKET Abovethe line promotion: • TV Advertisement • Print ads Below the line promotion: • Word of mouth • Bulk mailing • In app push notification Through the line promotion: • Social media marketing/ campaign
- 25. Grofers focus ondelivering the best customer service to the customers. They believe there is no better marketing than having your customer speak about your service. 1. Promoting through discount offers 2. Promotion through Google Adsense.
- 26. Customer opens the site/app Places the orderand chooses payment option Checks out Chooses the items and quantity 1 4 3 2 The groceries are delivered within the stipulated time 6 Tracking of order 5 PROCESS • COD • Debit & credit card transactio ns
- 27. Consists ofall the people who play a part in service delivery and thus influence consumer perceptions: • Customer Services • Employees • Customer.
- 28. Packaging Qualityof product. Prompt delivery User friendly interface
- 29. Dimensions of Service Qualityin Online Groceries Delivery (RATER Model) Reliability : Business promises Grievances addressed courteously Satisfy at first attempt Timely service Accurate records 2. Assurance: Safe transactions polite customer care Knowledgeable
- 30. 3. Tangibles :User friendly interface Presented attractively and uncluttered 4. Empathy : Individual and personal attention Understands needs Convenient access 5. Responsiveness : Prompt services Willing to help Available 24x7 Ease of information access
- 33. STRENGTHS: • Powerful Application •Real time Track Your Order • Chain System Is Power Full Compare to Other • Less Timing to Delivering Products WEAKNESS: • Promotion strategies are not well defined • Operating in less cities as compared to bigbasket
- 34. OPPURTUNITIES: • Start RetailingBusiness • Start on Small cities like Gandhinagar (Not only Metros) • GROFERS can Collaboration with many Branded company • Opportunity in Arabian Country's THREATS: • Pappertap.com • Bigbasket.com • LocalBanya.com • Zopnow.com