compartive study between bigbasket and grofers on the basis of different factors. and also to understand the SWOT analysis for both these online delivery stores.

2. Internet, Mobile, Ecommerce Analysis
E-commerce in India grew by 27%
in 2014 to reach $3.8 Billion and is
expected to reach $8.5 Billion by
2016( 63%CAGR)
India boasts 232 Million Internet
Users making it the 3rd Largest
Market
Top Country in New Internet User
Adds Per Year(+63M in 2014, +37%
Y/Y)
Mobile is 41% of total
Indian Ecommerce
Mobile is 65% of total
internet traffic in India
E- Commerce in India is growing at a breathtaking speed

3. Retail Sector/ Online Grocery Analysis
Online Grocery Market
estimated to be less than
$100M in 2014 is expected
to grow by 25- 30% to cross
$20B by 2020- IDG
Current India Retail Market is $925
Billion that grew by 5.8% in 2010-
2014 is set to reach $1.3 Trillion by
2020- AT Kerney
69% of Retail Industry
is Food and Grocery
Retail industry of India is amongst the top 5 of the world and
Online Grocery Market is expected to grow at a decisive pace in the current
future

5.  The firm was founded by a team of five – VS
Sudhakar, Hari Menon, Vipul Parekh, VS
Ramesh and Abhinay choudhari.
 Positioned as online grocery store.
 1000+ brands
 18000+ products
 Guarantee on time delivery and the best
quality!
 Company has more than 70k + customers

6.  Choose from a wide range of options in every
category, exclusively handpicked to help you find
the best quality available at the lowest prices.
 Mainly operates in Bangalore, Hyderabad,
Mumbai, Pune, Chennai, DelhiNoida, Mysore,
Madurai, Coimbatore, Vijayawada Guntur,
Kolkata, AhmedabadGandhinagar, Nashik,
Kanpur, Gurgaon, Vadodara, Visakhapatnam,
Surat, Nagpur, Patna, Indore and Chandigarh
Tricity.
 You can pay online using your debit / credit card
or by cash / sodexo on delivery.

8.  Grofers is an Indian on-demand online
grocery delivery service.
 It was founded in December 2013 and is
based in Gurgaon.
 As of 2016, the company has raised about
$165.5 million from investors
including SoftBank and Sequoia Capital. In
early 2016, Grofers reduced its workforce by
ten percent and reduced its operations from
26 cities to 17 cities.

9. 
Cheaper prices than your local supermarket,
great cashback offers to top it off.

Choose from 5000+ products across food,
personal care, household & other categories.

Not satisfied with a product? Return it at the
doorstep & get a refund within hours.


13. 0
20000000
40000000
60000000
80000000
100000000
120000000
140000000
160000000
2005
2006
2007
2009
2010
2012
Internet user growth rate
Internet user
growth rate

14.  Bigbasket and Grofers segment market
on the basis of
◦ Internet users
◦ Shoppers
◦ Working class
◦ Hotels, Restaurants etc.
34%
39%
18%
6%
3% Internet user w.r.t age
15-24
25-34
35-44
45-54
55+

16. Value added services
 Cash on delivery
 Payment through Debit/Credit cards
 Acceptability of coupons
 Easy returns
 User friendly interface
 Can be accessed through mobile apps

19.  Wide range of product categories-
• Fruits and vegetables
• Grocery and staples
• Bread dairy and eggs
• Beverages
• Households
• Personal care
• Branded foods
• Meat
• Imported and gourmet

20.  Wide range of product categories-
• Fruits and vegetables
• Grocery and staples
• Bread dairy and eggs
• Beverages
• Household Needs
• Personal care
• Branded foods
• Organic and gourmet
• Pet care
• Electronics and Electricals

21.  Website
 Mobile app
 Major warehouses are located in Delhi,
Gurgaon, Mumbai, Bangalore, Kolkata, Noida,
Pune, Ahmedabad, Chennai, Hyderabad,
Jaipur, Lucknow, Surat, Chandigarh, Kanpur,
Agra, Indore, Nagpur, Ludhiana and
Vadodara.

22.  Best quality available at the lowest prices.
 Availability of E wallets and E-Gifts
 Discounted coupons
 Special discount and promotional codes for
the loyal customers.
 Earns revenue by Commission making
commission between merchant and
customer.
 To give discount after purchasing for the
certain amount.

23. BIG BASKET
 Above the line promotion:
• TV Advertisement
• Print ads
 Below the line promotion:
• Word of mouth
• Bulk mailing
• In app push notification
 Through the line promotion:
• Social media marketing/
campaign

25. Grofers focus on delivering the best customer
service to the customers.
 They believe there is no better marketing
than having your customer speak about
your service.
1. Promoting through discount offers
2. Promotion through Google Adsense.

26. Customer
opens the
site/app
Places the
order and
chooses
payment
option
Checks out
Chooses the
items and
quantity
1
4
3
2
The groceries
are delivered
within the
stipulated
time
6
Tracking of
order
5
PROCESS
• COD
• Debit &
credit
card
transactio
ns

27.  Consists of all the people who play a part in
service delivery and thus influence
consumer perceptions:
• Customer Services
• Employees
• Customer.

28.  Packaging
 Quality of product.
 Prompt delivery
 User friendly interface

29. Dimensions of Service
Quality in Online Groceries
Delivery (RATER Model)
Reliability : Business promises
 Grievances addressed courteously
 Satisfy at first attempt
 Timely service
 Accurate records
2. Assurance: Safe transactions
 polite customer care
 Knowledgeable

30. 3. Tangibles : User friendly interface
Presented attractively and uncluttered
4. Empathy : Individual and personal attention
Understands needs
Convenient access
5. Responsiveness : Prompt services
Willing to help
Available 24x7
Ease of information access

33. STRENGTHS:
• Powerful Application
• Real time Track Your Order
• Chain System Is Power Full Compare to Other
• Less Timing to Delivering Products
WEAKNESS:
• Promotion strategies are not well defined
• Operating in less cities as compared to
bigbasket

34. OPPURTUNITIES:
• Start Retailing Business
• Start on Small cities like Gandhinagar (Not only Metros)
• GROFERS can Collaboration with many Branded company
• Opportunity in Arabian Country's
THREATS:
• Pappertap.com
• Bigbasket.com
• LocalBanya.com
• Zopnow.com