Marketing plan of an app that delivers medicine at doorstep

2. “
eMed

3. Medicine at your
doorsteps

4. “HEALTH IS WEALTH
Genuine and cheap medicine
choices are good
investments.

5. Online is the new cool.If you are not using your
smartphone to access the internet then, my friend
you are outdated.

6. Then why waste time going to medical stores

7. Now with the eMedapp
You can
◉Order all sorts of cosmetics
◉Order medicines and other health products
Now you don’t have to go to chemist shop
evrytime when your daily dose of medicine
get exhausted.

8. Marketing Plan
Executive Summary
Goal
Situation Analysis
Tactics
Strategy
Implementation

9. Executive Summary
◉The Indian economy is on record growth and
thus Indian customer is expected to increase
spending capacity
◉With increasing income levels, dicretionary
activities like eating out increase
◉eMed plans to grab this oppurtunity

10. What is eMed?
With eMed app you
can order medicines
and other health
products at any time.
It also helps you to
compare the price with
different vendors as
well as make a
prescribed plan of
dosage.

11. Situation Analysis
Overview of Company and Market
Target Consumers

12. Overview
◉It aims to provide Medicines and other
health products(daily needs use) at the
doorstep
◉Item listing can be done through our
effacious app
◉It would operate through local chemists.
◉The premium version would deliver
medicines within 90 mins
◉It aims to provide all products below M.R.P.
and additional discounts

13. Customer Segmentation
1. Demographic
Age : All age groups
Gender :Both male and female
Income :Middle and above
Socio-Economic classification :A1,A2,B1,B2

14. Customer Segmentation
2. Geographic
Cities : Class 1,2 cities and
metro cities
3. Psychographic
Lifestyle : Culture, outdoor
oriented, health concious
Health : Not in a good state

15. Goals

16. Goal
App Launch 5,000+ users 10,000+ users
2nd Fiscal YearAnd so on……

17. Target Market
Value Proposition

18. White
Is the color of milk and fresh
snow, the color produced by
the combination of all the
colors of the visible spectrum.
YOU CAN ALSO SPLIT YOUR CONTENT
Black
Is the color of coal, ebony, and
of outer space. It is the darkest
color, the result of the absence
of or complete absorption of
light.

19. Target Markets

20. Consumer Needs/Wants
◉Old aged people- Can order any Medicines
any time
◉Gym and training centres- Can get cheap
and good quality healthcare products any
time
eMed is the answer to every question for buying
medicines
And healthcare products

21. NetMeds
Competitors
Medplus

22. ◉Platform for others to
advertise
◉Online Delivery
◉Premium app with 90
mins guarantee

23. Points of Difference
◉Helps Gyms and training centres startups
scale big
◉Personalised prescription and training plans
◉Cashless Payment
◉Personalised Experience
◉Review System

25. Free Features
◉Online Ordering
◉Cashless Payment
◉Personalized Experience
◉Coupons for discount on next purchase

26. Premium Features
◉Advertisement of any firm on our package.
◉Track your payment
◉Get order in 90 mins or free
◉No minimum order limit for home delivery

27. App Available on
Google Play Windows Store App Store

28. App Available on
Desktop Tab
Mobile

29. Implementation

33. Disclaimer
This presentation was made by Prabhat Sharma, IIT
Roorkee during a Marketing internship under Prof. Sameer
Mathur, IIM Lucknow