1. FocusGroup
2 people
I’ve chosenSkye Leighbecause she hasaninterestinpopmusic, she readspopmagazinessoshe
knowsthe conventionsof the market.She isupto date withcurrenttrends,meaningheropinionis
validforthe time.She isin mytarget audience asshe isa sixteenyearoldfemalewhichiswhatI’m
aimingmymagazine to. I can constantlykeepupto date on Skye'sviewsonthe popgenre and
magazine.If anythingchangesdrasticallyIcan lookintoit.
I’ve alsochosenEmilyYoung,thisisforthe same reasonsas Skye butEmilyhasdifferentviewpoints
to Skye soI will get a range of viewsfrommyspecifictargetaudience.Thisisa goodthingas thenI
will alwayshave contrastingviewpointstogetthe possibleresultsformymagazine.
Introduction
• What do youtwo like mostaboutpopmusic?
• Doesthisreflectinyourviewsaboutthe magazines?
• Do youpreferfemale ormale popsingers?
• Why isthis?
• What wouldyourideal magazine be?
• Is thisconventional tothe market?
• How wouldyoulike thistocompare to how my magazine ismade,consideringIwantmine
to be unique?
• What isyour viewonmy magazine representation,formalorinformal?
• Shouldmymagazine be more professional thenfun?
• Has listeningtoeachothersviewschangedyourown?
• Thanks
