My target audience for the indie/alternative music magazine would be men and women between 16-25 years old. This age range enjoys discovering new music outside the mainstream and attending music gigs. The magazine would appeal to gig attendees through listings of live music events and features on up-and-coming artists. Younger individuals may lose interest in following the music scene as they get older and have less free time and money. The magazine costs £3.50, making it competitively priced between similar publications. Potential customers confirmed they would be interested in buying the magazine and suggested artists that would appeal to the target audience.

1. 4. Who wouldbe the audience foryourmediaproduct?
My targetaudience formyIndie/Alternative magazine wouldbe menandwomenbetweenthe ages
of 16-25. I feel thatthisage range is appropriate asbetweentheseages,people wouldenjoyfinding
out aboutand listeningtonewmusicastheywouldavoidmainstreamartists/bands.Giggoers
wouldalsobe a part of mytarget audience.Mostgigsallow 16 year oldsandolderto attendwithout
an adult.Thisdemonstratesagainwhymytargetaudience’sage range startsat 16 yearsold.Gig
goerswouldbe interested inSOLOdue to the ‘gigs’and‘events’pagesinmymagazine.Theywould
alsobe interestedinbeingintroducedtothe new andupcomingartistsfeaturinginmymagazine.I
decidedmytargetage range wouldstopat 25 because at thatage mostindividualswouldbeginto
settle down.People mightnothave the time ormoneytogo to gigsso theymaylose theirinterestin
followingthe musicscene.Mymagazine wouldappeal tobothgenders-male andfemalebutitmay
appeal toone more thanthe otherdependingon the issue.The artist/bandthatfeaturesmight
appeal toa male or female audience more thanthe other.Mygenre of music formy magazine is
Indie/Alternative.Thismeaningthatthe majorityof myaudience wouldenjoybeingdifferentto
others.Theywould listentoalternative musicwhichwoulddifferfromthe mainstream, chartmusic.
Individual stylingwoulddifferfrompersontoperson.The individualsinmytarget audience wouldall
have an individualstyle thatrepresentsthemselvesasaperson.Thiscouldinclude theirclothing,
hair stylesorjusttheirpersonalityingeneral.Mytargetaudience wouldalsowatchIndie filmswhich
wouldhave beenindividuallyproduced.Filmssuchas‘Me Earl and the DyingGirl’.Seriessuchas
‘Orange isthe NewBlack’ wouldalsobe watchedbymy target audience asthese are awayfromthe
mainstream. Ihave pricedmymagazine at £3.50 whichI thought was a reasonable price considering
i-Dmagazine is£6.00. NME issoldat £2.50 whichisonly£1.00 lowerthanmy price;therefore I
believethatpeople wouldspend£3.50 on an Indie/Alternative musicmagazine.
Duringthe designingperiodof the project,Ihadto take my researchintoaccountwhenstylingmy
artistsand while designingmymagazine.Ichose tostyle myartist‘ScarlettStone’ina way inwhich
herclothingwouldfitmygenre of musicand mytarget audience’sinterests.Thiswouldensure that
my audience wouldbe able torelate tomymagazine,gainingmore customers.Ichose todesignmy
magazine ina simplisticway;Iadoptedthe minimal style of ‘LoudandQuiet’.Thisstyle would
attract my target audience asitisdifferenttothe usual mainstreammagazines.
The two audience profilesbelow fitintomytargetaudience andwouldbe potentialcustomersfor
my magazine.Bothhave anindividual style andenjoyAlternativemusic.Thisdemonstratesthatthey
wouldenjoythe articleswhichwouldfeatureinmymagazine.Iaskedmytwoaudience profiles
three

2. questions:‘Wouldyoubuymymagazine if itwasto be published?’‘Whatwouldattractyouto my
magazine if yousawit ina shop?’and‘What artistswouldyoube interestedinfeaturinginmy
magazine?’
Wouldyou buy my magazine ifit was to be published?
Hannah:Yesdefinitely!Itisthe sortof magazine thatI wouldbe interestedinandwantto buy.
Kate:Of course,I love musicmagazine soIwoulddefinitelybe interestedinbuyingit.
What wouldattract you to my magazine ifyou saw it ina shop?
Hannah:Ilove the boldstyle thatitshown.The use of the lettersinthe fourcornersreallymakes
the cover standout fromothermagazines.Itshowsthatthe magazine isgoingtobe differentfrom
the average musicmagazine.
Kate:The minimal style of the magazine wouldreallystandouttome.I love thatsort of style of
magazine asmost usuallyhave abusydesignwhichdoesn’tappealtome.
What artists would you be interestedinfeaturingin my magazine?
Hannah:Catfishandthe Bottlemenare one of myfavourite bandssoIwouldlove itif there wasan
article onthem.That wouldbe reallyinteresting.Foalswouldalsobeinggood,theywouldfitinto
your style of magazine too.
Kate:The Courteenerswouldbe cool,thatwouldbe reallyinterestingif there wasanarticle on
them.Alsobandslike the Wombats andThe Neighbourhoodwouldbe good!