The target audience for the indie/alternative magazine would be men and women aged 16-25 who enjoy discovering new non-mainstream music, going to gigs, and having an individual style. This age range enjoys alternative music, films, and fashion that differ from the mainstream. Specifically, the magazine would appeal to "Scenesters" and "Stylers" - tribes described on the UK Tribes website that value new trends, individuality, and staying ahead of what's cool through music and fashion.

1. Who would be the audience for your media
product?

2.  My target audience for my Indie/Alternative magazine would be
men and women between the ages of 16-25. I feel that this age
range is appropriate as between these ages, people would enjoy
finding out about and listening to new music as they would avoid
mainstream artists/bands. Gig goers would also be a part of my
target audience. Most gigs allow 16 year olds and older to attend
without an adult. This demonstrates again why my target
audience’s age range starts at 16 years old. Gig goers would be
interested in SOLO due to the ‘gigs’ and ‘events’ pages in my
magazine. They would also be interested in being introduced to the
new and upcoming artists featuring in my magazine. I decided my
target age range would stop at 25 because at that age most
individuals would begin to settle down. People might not have the
time or money to go to gigs so they may lose their interest in
following the music scene.

3.  My magazine would appeal to both genders-male
and female but it may appeal to one more than the
other depending on the issue. The artist/band that
features might appeal to a male or female audience
more than the other. My genre of music for my
magazine is Indie/Alternative. This meaning that
the majority of my audience would enjoy being
different to others. They would listen to alternative
music which would differ from the mainstream,
chart music. Individual styling would differ from
person to person. The individuals in my target
audience would all have an individual style that
represents themselves as a person. This could
include their clothing, hair styles or just their
personality in general.

4.  My target audience would also watch Indie films
which would have been individually produced. Films
such as ‘Me Earl and the Dying Girl’. Series such as
‘Orange is the New Black’ would also be watched by
my target audience as these are away from the
mainstream. I have priced my magazine at £3.50
which I thought was a reasonable price considering
i-D magazine is £6.00. NME is sold at £2.50 which is
only £1.00 lower than my price; therefore I believe
that people would spend £3.50 on an
Indie/Alternative music magazine.

5.  On the website UK Tribes, the tribe ‘Scenesters’ would be
apart of my target audience for my magazine. The website
describes them as ‘Replacing the recently demoted Hipsters
– the scenesters encapsulate everything that Hipsterdom has
failed to in recent years. Setting themselves apart by
creating new trends by co-opting fashion and music from
accross the Tribal map and blending it with their own
individual attitudes. Ever difficult to pin down, they move
at lightning speed through youth culture – moving onto
whats ‘next’ before it has a chance to become ‘now’.’
 The tribe ‘Stylers’ would also be apart of my target
audience. They are described as ‘Still representing status and
style, it’s about partying, looking good and staying ahead of
cool. Stylers hold strong on the UK Tribes map – innately cool
and stylish, the rising influence of Urban fashion and music
have made them a hugely aspirational Tribe for youth today.
As luxe sportswear and Urban high fashion has hit the
Aspirants, more young people than ever before are looking
like a Styler and aspiring to their luxury lifestyle.’

6.  During the designing period of the project, I had to take
my research into account when styling my artists and
while designing my magazine. I chose to style my artist
‘Scarlett Stone’ in a way in which her clothing would fit
my genre of music and my target audience’s interests.
This would ensure that my audience would be able to
relate to my magazine, gaining more customers. I chose
to design my magazine in a simplistic way; I adopted
the minimal style of ‘Loud and Quiet’. This style would
attract my target audience as it is different to the usual
mainstream magazines.

7.  The two audience profiles below fit into my target
audience and would be potential customers for my
magazine. Both have an individual style and enjoy
Alternative music. This demonstrates that they would
enjoy the articles which would feature in my magazine.
I asked my two audience profiles three questions:
‘Would you buy my magazine if it was to be published?’
‘What would attract you to my magazine if you saw it in
a shop?’ and ‘What artists would you be interested in
featuring in my magazine?’

8.  Would you buy my magazine if it was to be published?
 Hannah: Yes definitely! It is the sort of magazine that I would be interested
in and want to buy.
 Kate: Of course, I love music magazine so I would definitely be interested
in buying it.
 What would attract you to my magazine if you saw it in a shop?
 Hannah: I love the bold style that it shown. The use of the letters in the
four corners really makes the cover stand out from other magazines. It
shows that the magazine is going to be different from the average music
magazine.
 Kate: The minimal style of the magazine would really stand out to me. I
love that sort of style of magazine as most usually have a busy design
which doesn’t appeal to me.
 What artists would you be interested in featuring in my magazine?
 Hannah: Catfish and the Bottlemen are one of my favourite bands so I
would love it if there was an article on them. That would be really
interesting. Foals would also being good, they would fit into your style of
magazine too.
 Kate: The Courteeners would be cool, that would be really interesting if
there was an article on them. Also bands like the Wombats and The
Neighbourhood would be good!