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1. BauerMedia Group isthe publisherof the hugelypopularKerrangmagazine,itisbasedinHamburg,
Germany.Theypublishover600 magazinesworldwide.TheirfirstBritishmagazine wasin1987 and
it wascalled“Bellamagazine”.Thismade themBritain’s thirdlargestpublisher,in1991 Bauerwere
the firstmagazine tohave TV listings,whichtheystill dotothisday,called“TV choice”.
These are a fewof the magazinesBauerpublishes,thereare arange of genres,fromCars to rock
music,thismeansthatBauer don’treallyhave aniche audience exceptforthe age groupof being
18-25 yearolds.
Theyalsohave a range of radioand TV channels,meaningtheycanadvertise theirmagazineson
these stations.One radiostationpublishedbyBaueris“Absolute radio”there are varietiesof this
type of radio,so that it coversa wide range of audience from“ABC1”to “CD2E” andfrom 18 year
oldsto 50 yearolds.One TV stationisSmashhits,thisisa musicchannel onTV that showsthe latest
music,thisisaimedat a youngertargetaudience thenthe radiochannelsbecause ayounger
audience ismore likelytowatchTV thenlistentothe radio
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