The document discusses how a rock/pop genre magazine represents social groups. It represents the rock genre through its use of stereotypical rock colors like red, black, and white. The female model on the cover wears dark colors to associate with rock. The target audience is 16-24 year olds, mainly female, to appeal to the gender that buys most magazines like Q. The magazine aims to be affordable at £2 every two weeks to attract customers without being too pricey.