Research (media)

Mojo NME Kerrang Top of the Pops Mix Mag We Love Pop Q
Classic Rock Metal Hammer Clash LOVE Classical Music The Word Uncut
To start my magazine project I decided to go onto the internet and research what music magazines in the UK are like and which ones are the most popular. Unfortunately I couldn’t look at great
magazines like Billboard and Rolling Stone due to them being American magazines. This is only because the UK is a very different place to America, they have different music tastes, fashion tastes
and other things and because of these apparent differences using an American magazine to be an influence for my UK magazine may make my magazine confusing or just not interesting to the
UK public eye. Only using UK magazines will give me a greater understanding to my audience as well. So once I had gone onto google I started to grasp an idea on what magazine looked like in
the UK. Doing this helped me understand what people in the UK expect their magazines to look like and how many different magazines there is. I understand from research that commitment to a
scheme is very important for identity. On google images I found that most magazines are very recognisable from first glance because they look similar to all their previous copies. For Example
NME always have their mast head in red or white so when people are in shops or on the internet they will instantly know which magazine it is (but of course magazines can break this mould for
things like who is on the cover or if there is an effect on the cover). Another thing I have realised from the magazines I have looked at is they all have a main image. This image usually consists of a
close up or medium shot for example. This shows all the focus is on them and you can see magazines use this to attract customers because customers see these major celebs and this will attract
people. The bigger and more relevant the name at the time is better for attraction to the magazine. Additionally I have noticed that the celebrities look perfect on every image and this must buy
into their celebrity status. People idolise their favourite celebrities so if the celebrities look perfect the people who want to be them will want to look like that and then magazines can use this to
advertise things to their ideal customers which will help make funds due to most magazines containing lots of adverts in them. Another thing I have noticed from UK magazines is that they all
contain the same things (with the occasional exceptions). Magazines all seem to acquire: a mast head, main image, a date line, price and cover lines. Having all these things is very common as
most magazines stick to having all these features on every edition.

NME was first brought out in the UK in the year 1952. it looks very
different then it does now and was one of the first British music
magazines. NME originally came with a cover price but due to it having a
fall in circulation it decided to reinvent in 2016 and is now more popular
than ever before. It is now free every Friday.
Readership: NME’s readership which has reached its highest figures in
February 2016 since being a magazine. The readership was recorded at
307,217 breaking their previous record of 306, 881 which was when the
Beatles where in their prime.
Circulation: Next I researched NME’s circulation and found it to be
33,875. Which is lower than I expected. However I think it will be that low
because the magazine has only just been released as a new magazine so
its most likely still building up a new reputation.
Gender split: Furthermore I looked into the boy to girl percentages and
found out that a lot more males read NME. The male percentage is
almost triple that of the female which is 74% to 26%. As you can see
there are more males who read the magazine and this will impact the
type of content and advertising NME will do.
ABC1: The majority of the audience is also taken up by the ABC1
community. It stands at 68% for the ABC1 reader. This is high for NME
considering the magazine is free as I would’ve expected the statistic to be
much lower as people who earn less money can now look at the
magazine like the people in the ABC1 bracket but apparently not.
Median age: Also NME has many readers and the so called median range
for the audience is at 23 years of age.
Mission statement: “NME is at the forefront of music culture – setting
agendas, instigating debate and championing exciting artists of all
genres”

I researched online and looked at a variety of different sources including media
packs for my information about Q magazine. Q magazine was started up by two
people who thought there wasn’t a magazine for the older generation. They spotted
this niche in the market and decided to make Q. The two founders were called David
Hepworth and Mark Ellen. Q is around £3.99 to buy and is available all over the UK.
Mission statement: “Q is the ultimate guide to modern music, distilling it down to
the good stuff. Well respected by artists and labels, we have unrivalled access to
modern music’s biggest names”
Readership: Q has a ginormous readership of 550,000 which is very large for your
typical music magazine. Due to it having such a huge following this means its one of
the most popular magazines round.
Circulation: The circulation of Q is 89,450 which is yet again very big for a magazine
and much larger than most music magazines in the business.
Median age: people who read Q are generally around the age of 34, this means they
are probably well into their careers and have a lot of money to spare, so this will
most likely be the reason they can afford the little luxury of Q.
ABC1: The ABC1 profile for Q magazine is very high at 71.8% and this is good for Q.
Due to them having such a wealthy amount of people reading their magazine they
will be able to advertise more high profile things and also have the initial price for Q
quite high as the type of people who buy Q are considered wealthy.
Gender split: I have found from research that the general split for males to females
who read Q is 75% male which suggests why most things in and on the magazine are
male based. For example most of the artists are male which suggests a relationship
between the statistic. But obviously 25% of women still read Q magazine and will
enjoy the content of the magazine too.

Mojo is an extremely popular music magazine based in the UK. It is now published by
Bauer and was originally published by Emap however this all changed in 2008. Mojo is
published monthly around the UK and has a cover price which is around £4.99 per copy.
Emap initially started Mojo as they wanted to cater for the classic rock enthusiast.
Mission statement: “Mojo is an educator, a living archive and a trusted source of
musical excellence. Mojo provides its audience with an authentic, independent, and
emotional connection to the music. Its also the last word on what's good, for music that
is timeless, and where to go next. Mojo is loved by its readers, the music industry, and
by musicians alike, because it engages them on the subject they love the most”
Circulation: Mojo has the highest circulation I have seen from a magazine in the UK that
is based on music, the circulation is 91,678. As you can see it is a much higher number
than that of Q and NME for example.
Readership: However the readership is slightly lower than I expected, mojo has a
readership of 218,000. this may be due to it costing a little more than other magazines.
ABC1: The people who buy Mojo are mostly in the ABC1 category which is good for
Mojo. This may be due to the median age being quite high (37) as the readers will be
well on into their careers . Mojo has a 66% of its customers in the ABC1 category.
Median age: I have already touched on the median age in the previous paragraph about
ABC1 percentage but just to clarify, the median age for a Mojo magazine reader is about
37 years of age.
Gender split: the gender audience is not specific but it is believed to be read by men
more than it is to be read by women.

Masthead: NME is a very popular magazine. In fact it
was one of the first magazines to start out dedicated to
music in the UK. Due to NME’s reputation and
popularity they have decided to cover most of the
masthead. They can do this as their customers know the
magazine so well they can tell its an NME magazine so
they have decided to entice customers by putting a long
shot of Bruno Mars on the front cover of the magazine.
NME’s masthead keeps consistent by using a red font
colour for the masthead making sure that the magazine
is definitely recognisable.
Main image: Bruno Mars is clearly the main image NME
has decided to go with. They have Bruno Mars staring
out towards you which creates a perception that he is
trying to make connection with you so that the
magazine seems more approachable. He is also pulling a
serious face to show that when you come to read this
that you wont be reading anything for children but that
the magazine is made in a serious way too, with serious
content. In addition Bruno Mars is contrasting with the
background. He is wearing black and in a white room
which can capture peoples attention when you are
walking past the magazines in the shop. The darkness
can also create the impression of that Bruno Mars is yet
again a serious guy and that he thinks very thoughtfully
about his music and that’s why you should read this
magazine because you think about music as much as
Bruno Mars does.
Date line, price and bar code: On NME they have a date line
which is used to tell you when this magazine was published and
brought out to shops. Usually when you have a date line it is near
or above the bar code and this is so people can hand the
magazine over the counter and pay. But NME is different
compared to some magazines. As you can see NME says in the
top right that it is free every Friday, since it is free every Friday it
will not need a bar code as you can just walk into stores across
the UK and pick up a copy to read without paying. This is
different to magazines you have to pay for but this adds to NME’s
individuality as the only reason some people pick it up is because
its free.
Cover lines and sub headings: This edition of NME has very little
features. It has one sub heading which is right at the bottom of
the cover ‘Welcome to Planet Bruno’. The sub heading implies
what the magazine will include in this weeks edition of NME.
Obviously it is about Bruno Mars and will have all the latest
gossip on his most recent activities and plans. And the word
‘Welcome’ really makes it seem friendly and that Bruno wants to
share his news with you. The Cover lines are simply ‘LIFE OF
MARS’ these are all in capitals to stand out and on rings
surrounding Bruno Mars to give you the perception he is the
planet and that the words surround him are his rings. This gives
the cover a very cosmic theme. The words ‘LIFE OF MARS’ are
very intriguing,. They obviously have used a play on his name to
seem interesting and attract customers. Also the words let you
know its going to include content about Bruno Mars and due to
him being a big a list star it should attract customers easily with
having Bruno Mars on the front cover.
Buzzwords: As you can see next to Bruno Mars there is a circle
which has 3 key words within the circles circumference. The 3
words are: music, film and style. All these words can be
recognised as buzzwords. These buzzwords are used to attract
readers who are into their music, film and style. They use these 3
words as this is what NME is mainly about. If a customer walks
past this magazine they will see these 3 words and be intrigued
and motivated to pick the magazine and read it. Additionally NME
has changed the colour of this circle to black instead of it being
red like the others. This is so when someone picks it up they are
more attracted to these buzzwords as they are the main focus of
the magazine.
This edition of NME doesn’t have all the usual features
of a normal music magazine. This is simply because of
who is on the cover. The cover has so little features on it
compared to others because it is inspired by Bruno
Mars. The word ‘Mars’ has been played upon. NME
made the cover very desolate and empty because the
planet Mars is in space and that is very desolate and
empty. So this weeks edition of NME has used this to
create deeper meaning to the magazine.

Mise-en-scene:
Characters:
The person on the front of the magazine is a very well known artist who has proven his
musical talents again and again. His music is well known as it is always on the radio and he is
a regular artist that competes in the UK top charts. Bruno Mars is a very stylish artist and
considered a trend setter across the word. When people see Bruno Mars do something they
copy. On the cover of NME’s magazines they take one key artist or band and put them on the
cover as the focus. They only ever seem to use the bigger artists but that is what helps
attracts customers to the exclusivity to these big artists. Bruno Mars also fits NME’s genre as
they seem to go for artists who are being listened to by the general public. I presume if
reggae become very popular they would feature the latest reggae stars on the cover. So due
to Bruno Mars being big now helps them make an easy decision to put him in the cover of
the magazine. Bruno Mars is also 31 (at this moment in time). He is a little older than the
median age of the magazine readers for NME however Bruno Mars comes across as a 21 year
old showing the relation between the median age of the magazine and how old Bruno Mars
comes across. Bruno Mars even takes up and covers some of the masthead because NME is
such a well known magazine but also because Bruno Mars is so well known he will attract
people to the magazine himself.
Costume:
In this everything Bruno Mars is wearing is black besides a few little accessories. Bruno is also
pulling a very stern face and all this suggests Bruno Mars is here for business and to get
things done. However even though with the suit Bruno Mars is trying to come across as a
serious figure he still has a low neck top on underneath. This is unusual to do when people
wear suits but obviously Bruno Mars being Bruno Mars is pulling it off and probably setting a
trend in fashion. Although the full suit represents a formal and intelligent Bruno Mars the low
neck top implies he is also still relaxed and chilled back when it comes to life. This is what
NME look for in an artists for their front cover. Someone who is ready to go against societies
normalities but still come across as relatable and someone the public eye can follow. Also the
gold accessories like rings, chains implies that Bruno Mars is wealthy. Many people in the UK
strive to be wealthy and like Bruno Mars so if they see this they will aspire more to be like
Bruno Mars and this will create an additional attraction to the magazine.
Lighting:
The lighting on this image is extremely bright. This is to contrast with what Bruno Mars is
wearing. Doing this will make Bruno Mars and all the other features stand out. If Bruno Mars
is standing out when people see this they will be encouraged to approach the magazine as
they can see that Bruno Mars is clearly on the front cover.
Camera work:
In this edition of NME they have used a long shot of Bruno Mars. The long shot is used to show
all of Bruno Mars. Using the long shot NME can divide up the page much better into first, second
and third proportion. Bruno mars is in the centre and due to the long shot he takes up most of the
second proportion and this is very captivating due to the background being white and Bruno
wearing black. The camera is not tilted or had any adjustments to it. Its just a simple picture and
is easy on the eye.
Colour scheme:
NME always stay faithful to their colour scheme. They use black, red and white on a regular basis.
They keep this colour scheme because this is their brand and its also what NME are recognised
for doing. The colour scheme is so simple and effective. All the colours work well with one an
other and due to the big differences within white, red and black they can use these colours to
make certain things stand out more than others which can be used to capture the attention of
customers.
Fonts:
NME use a very bold and straight font majority of the time to keep consistent. On this copy of
NME they have kept the same font as they usually do. This makes NME very recognisable and it is
also easy to look at but yet it still has an effect on the eye where it is easy to read but has style to
the font. The mast head is the most bold to fill the top and because it needs to be the most
outstanding piece of the magazine as it tells the reader what magazine it is. All other pieces of
text on the front cover are less bold as they don’t need to catch as much attention as the
masthead. They still have the same font style though as it keeps the magazine consistent in style
and also stylish. However there is a little bit of text underneath Bruno Mars that has a different
font. This could be done because Bruno Mars is separate to the magazine so they want to give
him his own touch on the cover of the magazine.
Language:
There is very little language on the front of the magazine. This may be because NME are trying to
distance themselves from the normal magazine so they are trying to include more captivating and
edgy photos to attract a customer. The language they do use is informal, for example the name of
the magazine is NME which sounds like ‘enemy’. This is a play in the word enemy and attracts
people to the magazine as it id being different and individual to using normal words. Using
informal language on the cover can invite everyone as it creates a level of comfort with the reader
as its just like talking to a person. However the language itself attracts the 23 year old they are
trying to appeal to.

Subscription: A subscription is usually placed in the
contents page and is there to encourage the reader
to buy the magazine but save money whilst doing
so as they buy the next few magazines in bulk and
receive the magazine through email. However
NME is a free magazine so they don’t include a
subscription because there is no money to save.
Main image: The main image is of a very popular
music artist known as Drake. Drake is sat down
posing for the camera and gripping his gold chain
he wears around his neck. This shows people how
he has money as the gold chain is most likely real
gold and people who are aged 23 are still young
enough to achieve their dreams and most dreams
include earning cash to afford things like drake. So
NME have included Drake with a gold chain to
inspire people to strive for their dreams.
Sub image: Just underneath ‘Hello…’ there is a
picture of a man called Mike Williams. The image
is presumably there to let people know what Mike
looks like as he is doesn’t seem to be recognisable
to me or any of my friends. The image allows
people to establish a voice and a character of their
own for Mike. As I read on and did a little research
I found out that Mike Williams is the editor of NME
and the article is by him. Of course not many
people know who he is so the image is there to
help as I have said already.
Title: Being consistent with the title NME have used
their bold, red and in capitals title. It slightly covers
up Drake as the magazine is trying to be memorised
more so if its in front of drake in layering it will make
it easier for the reader to remember NME over
Drake. Also Drake is considerably more popular as
more people listen to music and will hear him in the
top charts where as not everyone reads music
magazines so NME wont have a problem trying to
stand out and build their audience even more.
Page numbers: NME is trying to branch out and be
different from all other magazines in this day and age.
So instead of having simple columns they have just
created a box and added page numbers with titles for
the important articles. The page numbers are red to
notify the audience of the page number which
corresponds with the black title writing. They have also
used logos and pictures with red page numbers next to
them to add a new element of media to the context of
looking at a contents page. This makes the magazine
more fun and easier to read as it has pictures.
Banner: Along the bottom there is a banner with a
different colour scheme to the page so it stands out and
isn’t forgotten about. It also has that colour to represent
the artist who NME are promoting. The banner is all in
capitals to stand out too.

Mise-en-scene:
Characters:
Drake is one of the biggest artists around at this moment of time. He collaborates with the
biggest artists, creates new dance crazes people share on social media (Hotline Bling). He is
also a fashion trend setter. Drake is known as a very smiley and nice artist, he creates music
that makes you feel good and wants to share joy however he also likes to create music that is
some what sexual (Work featuring Rihanna) and the 23 year olds that read this magazine can
relate with this as they are probably trying to go out every weekend and party at night clubs
and are of age to have sex so they will relate to what Drake is talking about. Drake is 30 years
of age and still acts as if he is 23 years old so this is where Drake can relate to everyone
around the world too. Drake also rocks a little bit of beard but is kept under control with
precise shaving. This is to add a sophisticated look to Drake and allow the cool and serious
effect to prosper. Furthermore Drake has raised eyebrows to show you his eyes and wrinkled
forehead to create a serious expression on his face. The expression is emphasised with his
perked lips. However Drake is not the only character on the contents page, there is also a
picture of a man known as Mike Williams. He is the editor for NME magazine. The image is in
black and white and doesn’t stand out as much as drake. This is due to people knowing and
having a greater interest in Drake. He looks very intellectual which must be the reason he is
the editor for NME.
Costume:
Drake is also wearing very casual clothes in the picture and the clothes are what you see all
over the clothes shops when you go in. Drake is very up to date with his fashion and is always
dressing to impress and leave an impression on people. In this image he leaves the
impression he is cool and rich with his expensive watch and chain but also with his perked
lips and no emotion on his face. The watch and chain are what people want to have but not
what everyone can afford. Drake is also wearing a very fitting opened shirt and plain whit t-
shirt underneath t create casual look but also that he means business in what he does as a
musician. Mike Williams looks very professional and very different to Drake. Mike has a very
different dress sense to Drake which is not as popular as the things that what Drake wears.
Lighting:
Drake has dark olive skin from his fathers African- American heritage and using a white back
ground allows him to stand out in the image. He additionally stands out from the blue shirt
he is wearing too. However the lighting is covering majority on the right side of his face and
the left has been left a little bit darker and has not been given as much light to create a
serious effect.
Camera work:
On the contents page NME have used a medium shot of Drake as he is sat and there would be no
need for a long shot in this case. A medium shot allows the audience to analyse Drake and see
what he is wearing and doing.
Colour scheme:
Due to NME wanting to be consistent they have left the background white and used black and red
text. This is constant amongst all NME magazines. The black text works perfect on the white
backgrounds as they are polar opposites, they contrast which allows the black to come out and
become more noticeable. Also due to the lack of red around the page whenever it is used you can
see it straight away. So when people pick up the magazine they can tell which page each title is
referring to just because the red is used to indicate the page number. Red is also used for the title
though because red is not used often and its used for Mike Williams name too. Where as at the
bottom of the page there is a banner advertising Rudimental for the their brand new album
coming out. It has included the white background from the rest of the contents page but hasn’t
used black or red in their advertisement. The purply to pink to bluey colour going along the
bottom in the box can distract people from the rest of the page. The colours are vibrant and like
the galaxy which differ from the bold colours above. You can also see the colours for the ‘sections’
part of the page are also diverse to add attention to themselves and intrigue the readers.
Fonts:
The font just seems to be a typical font used in any magazine. It seems very child friendly when in
its bold form. It stands out when it is bold and that makes it easy to read, where as when it has no
boldness to it the words look very off-the-cuff and it works very well as it may look professional it
also leaves the impression it is going to be a good read and that it can make big words easier to
work out. The font changes boldness when it tells you who is going to be featured as NME don’t
want to get stuck on the contents page, they want you to explore their magazine. The banner at
the bottom has also used a long stick font to varies from the fonts used above for the NME
article. They have used a bold stumpy font for the name of the main artist Rudimental so they
stand out and people know who is being promoted. Additionally the fonts used in the ‘sections’
part of the page are all part of the logos. They are different from the rest of the page and due to
this they make readers become interested and make them want to turn to that page to find out
what is on that specific page.
Language:
From first read the language comes across as slightly informal but still very intellectual to the
reader. It puts words like ‘detractor’ near phrases like ‘boorish dinosaur’. Doing this creates a big
difference in the language. It is sophisticated but childish at the same time.

Title: ‘The revenge of Mark Ronson’ sounds very sinister. ‘Mark Ronson’ is
across the top and is the largest piece of text on the double page spread,
this implies the article is about him. And the writing ‘the revenge of’ gives us
an insight on what the article is going to be about. So just from the title the
audience can deduce that the article involves Mark Ronson and that her is
going to be getting payback on someone or something. Due to the title
being vague on what Ronson wants to be getting his revenge on it intrigues
the reader and makes the audience want to read the article.
Drop cap: In the double page spread the drop caps are ‘C’ and ‘R’. The drop
caps are used to start important parts of text. In this text the drop caps are
placed at the start of the text to attract the audience and get them to begin
reading the magazine. The second drop cap is placed just after the first
space between the two chunks of text on the left hand side of the second
page. The audience will read the first part of text just to get to the next drop
cap. Once they reach the next drop cap they will read on and because they
have read this far they will want to finish the article as they have read the
vast majority of the article. They would include a third drop cap but they
have a section that includes a quote so that will grab the attention for them
their so they wont need to insert a third drop cap.
Main image: Mark Ronson is clearly the person in the main image as the
title includes his name. In the image you can see he is dressed in a glam suit
and holding a hammer used for hitting things. Mark looks like he has bashed
the trumpet and broken it to pieces. This could play into the title of
‘revenge’. Mark has clearly done this on purpose as he is not shocked and
looks like he is about to hit the trumpet one more time. Mark is obviously
sat in the middle of a photography studio and knows he is having the phot
taken of him. Mark is additionally cross legged and just relaxing as he
destroys the trumpet.
Layout: A vey simple layout is introduced for this double page spread. It has its main image on the left of Mark Ronson. Then it has its title of ‘The revenge of Mark Ronson’ going from the bottom left upwards to
the top left all the way across both A4 pages. On the right it then has all the other pieces of text, on the right page over to the right underneath the word ‘Ronson’ it tells people who was the interviewer and who
took the images of Mark breaking the trumpet. Penultimately the article is place on the right page a third down. It covers the final two thirds of the right side page. Finally in the bottom right hand corner you can
see what page number the magazine page is.

Mise-en-scene:
Characters:
There is only one character on the double page spread and this is Mark Ronson, he is
mentioned in the title so it can only be him. In the image he is smashing up a trumpet with a
hammer and has his arm raised in the air to hit it once more. Mark is sat down and has
already broken the trumpet into pieces. Mark has not broken a sweat and seems very relaxed
and calm about the whole situation. Mark additionally has no emphasised expression on his
face and looks at the camera very dull with his sunglasses on. Due to the fact he isn’t
sweating or doesn't seem out of breathe we can only assume it was effortless for Mark to
break the trumpet up into pieces. This links to the look on his face of no expression, its subtle
but Mark is trying to come off as its easy for him to do things and that its very simple for him
to break things apart that are in his way. Also this is the typical things cool people try to do.
They want to do exciting and different things but they don’t want to seem like they are trying
really hard at all and they don’t want to show its difficult to do.
Costume:
Mark Ronson appears to be wearing a black suit with a white t-shirt underneath the jacket. It
isn’t your typical suit as it has double buttons and you don’t wear a tie with the outfit either.
The suit indicates he wants to look extremely stylish but smart at the same time. From first
glance I thought Mark looked like he was going to be attending a funeral and that linked with
the idea of revenge in the title. So even though Mark is wearing a stylish suit he must also be
wearing this sinister suit to further imply that revenge is coming and it includes death if some
undermines him. I did read the article and it appears that Mark has had his ups and downs
and is becoming a little frustrated with the media and will have revenge.
Lighting:
There is lighting on the double page spread however the lighting doesn’t seem to light up the
whole area surrounding Mark Ronson. This leaves a mysterious and dangerous vibe around
Mark and makes the page seem a little dark. You can see a lot of shadow in the image too
which adds to the atmosphere and makes it become very eerie.
Camera work:
I would say that NME have used a long shot to capture Mark Ronson as you can see all of his body
in the frame but it is still close to the borders of the page. The medium shot allows the audience
to view Mark Ronson’s whole body, this allows us to know what Mark is doing and also what
surrounds him when he is having the photo taken. Due to Mark being sat on the floor the camera
appears to have not gone as low as he has and there is a very subtle high angle view on the
camera. This is most likely because of the trumpet. If the camera man/woman took the photo at
the same height as Mark you wouldn’t be able to take in all the detail of the trumpet so having
the camera a little higher and tilted down (high angle view) you can see and appreciate the whole
image and really grasp what Mark is doing to the trumpet with the hammer is holding.
Colour scheme:
As you can tell now I'm probably going to contrast the colours NME use. And the reason I am
going to do this is because NME love to do it. The colours they all use contrast so well because
they are all so different. However the double page spread in this NME magazine does not include
the colour red, one of NME’s biggest colours they use. The only colours used on this double page
spread are white and black (lets forget about the red sock as that is not intentional and doesn’t
seem to have meaning to me). As I said before in the costume paragraph that it looks like Mark is
wearing something that makes him look like he is going to attend a funeral the reason I thought
this was because of the white and black contrast and also the title mentioning ‘revenge’. The
black and white contrast is what makes the page stand out from other pages.
Fonts:
A bold font is used for the titles and drop caps so they stand out more and also the little bit of
text in the article that is a quote. The quote is very significant to the article so NME have used a
bolder and more refined font. The rest of the text has an elegance to it so it looks nice when its is
being read. Also the font looks more adult and this could be to do with Mark Ronson as a
performer. Mark is aged 41 and that is eighteen years above the target audience of NME so
adding a little bit of maturity is appropriate for the article.
Language:
As I have said in the last paragraph Mark Ronson is 41 years old which makes him much more
mature than NME’s readers. So in part of the article there is a quote from Mark and it has some
pretty vulgar language which adds to the maturity of the article.

• Who is the text aimed at?
This text is aimed towards people who are around 23 years old. This is shown in the simple and easy to read format. 23 year olds never pay attention
to things with lots of writing as they demand to know and see the information on first glance. Also NME use superstars like Bruno Mars on the front
cover as he appears to be young and to be very influential to the younger audience. NME also use people like Drake because he is always in the charts
and the charts are controlled and viewed more by this age group more than any other as they have the money to buy the music and they have the
biggest interest in music too.
• What assumptions are made about the audience which are revealed in the texts scheduling and positioning?
There is very little text in the magazine apart from the odd article. As I mentioned before the age group that NME are aiming towards don’t want to
read lots they just want to know what's in the magazine, they want this information instantly so making the magazine have very little text will appeal
to the age group of aged 23. Also having very little on the screen looks very simple but is very effective as it makes it easy on the eye for the reader but
also stands out more for people looking at the magazine. And sometimes its about quality and not quantity on the front cover.
• Where and when is the audience likely to receive the text?
The audience will most likely pick this up at their local clothes store like Topshop/ Topman as you can easily pick up the magazine for free whilst
waiting in the line to buy yourself clothes. This attracts people to pick up the magazine more because when someone is waiting they will see the
magazine and be more tempted to pick it up as they are bored waiting and will be looking for something to do. The magazine is attractive and this
makes it easy to pick up.
• How does this influence the form and structure of the text?
The magazine has to be eye catching but not as eye catching as other magazines because it is free. Due to the magazine being free it already gives the
magazine an appeal to be picked up. So since its already got this little appeal to it NME don’t have to put as much effort into the front cover, this is why
its more plain then other magazines. Also NME are trying to set themselves apart from the usual magazines that are out there. They still produce
brilliant articles for the audience to read. They make the magazine a little smaller than most magazines and they also include a few more
advertisements as they make money that way.
• How will this audience ‘read’ this text?
The audience will read the text as free flowing and casual. Due to the text being aimed at 23 year olds the magazine will not be using huge words that
people have to search up to find out the definition of. The audience will be comfortable reading the text and will understand majority of the words.

Masthead: The masthead for Q is located in the top left
of the magazine. This is because stores that sell
magazines tend to display the first proportion (the left
hand side) only, so if only the left hand side is showing
customers can see that the magazine is Q magazine. The
musicians on the front of the magazine cover up slight
bits of the mast head but this is okay because Q is a well
known music magazine that is still recognisable from
only seeing little parts of the masthead. The mast head is
consistent and always red and white (apart from some
editions like the Prince edition in July 2016 which was
purple and white which was probably done to show
respect to Prince and also attract customers due to the
change in colour.) The colours go well together and stand
out capturing the attention of customers.
Main image: Elbow are the lucky band to feature on this
months edition of Q magazine. In the image they are
trying to take a selfie to show that they are a fun and up
to date band. As every band have a front man the person
who is taking the selfie is the front man who is called Guy
Garvey. He is shown to be laughing and that creates a
friendly feel to the magazine an it shows he is having a
great time and this will make the magazine seem like it is
going to be like this throughout the whole thing. Pages
and pages of never ending laughter. All of Guy’s band
members are round him smiling at the lens of the phone
and this creates an image of a group all working together
and making music which matters to them and that makes
them feel happy and that’s what the readers want.
Cover lines and sub headings: On the third proportion
middle down to the bottom right you can see evidence
of some cover lines. The cover lines have interesting
topics that are within the magazine and will hopefully
entice you when you approach the magazine. For
example the words “Artic Monkeys” in red is a great way
of letting people know what is in the magazine. Due to
that band featuring in the cover lines you know there will
be a segment that is dedicated to discussing that band
and hopefully include all the up to date information you
would want to know about the band.
Date line, price and bar code: Q magazine is shown to cost
£3.99 which is a fair amount for the amount of content
within the magazine. Due to this magazine not being free
and having a fee it needs a barcode. When you are in a
shop and pick up your monthly edition of Q magazine you
will take it over to the checkout and the barcode will be
scanned so the checkout clerk knows the price of the
magazine and the price will be added to what else you are
buying. The date line for this magazine is ‘April 2014’. This
is not the most recent magazine cover for Q but it is one
that has the usual Q features plastered all over it.
Buzzwords: On this edition of Q magazine they don’t just
have buzzwords they have Buzz numbers. “33 pages of
reviews” obviously the words also give an interest to
customers but the fact that the number ‘33’ is highlighted
in a nice blue colour to stand out shows that this is meant
to create a buzz for the customer. When a customer sees
33 they immediately think what do they have 33 of and this
makes customers read on to see what it is. Also words like
‘Artic Monkeys’ and ‘Led Zepplin’. They are big musical
talents and highlighting them in red makes them appear
clearer to customers making them buzzwords to attract the
fans of Led Zepplin and Artic Monkeys.

Mise-en-scene:
Characters:
On the front cover there are five gentlemen who make the band, Elbow. The band members
have all passed the age of 34 so are likely to have children and have been through their 20’s a
lot like the audience of Q magazine, Elbow are slightly older than the age group of 34 year
olds but this just means that majority of the 34 year olds grew up listening to Elbow’s music
and will still appreciate the music Elbow create and have created in the past. And announcing
that they are back, on Q magazine. This brilliant for Q as the band have influenced Q’s
generation so it will ensure they will come back to get Q again. You can tell the man holding
the phone at the front is ironically the frontman of the band as he is the one doing the selfie
taking which brings the band together. The band are all smiling and seem very happy to be
back and this is exactly what the 34 year olds reading Q will want to see.
Costume:
The band all wear what our generation consider dad clothes. Baggy jeans, old worn boots,
shirts, polos and finally casual tops that aren’t so in right now. This plants an image in the
audiences head that they are casual and much older than most people. The frontman Guy is
a prime example of this as he has a slight beard with grey whiskers around his mouth which
shows he is older as he is going grey and can fully grow a beard which not everyone can do
until you mature. He is wearing those baggy jeans I've talked about, also the bots people
wear out to look smart but all the younger generation know that only Doc Martins or
Timberland boots are in fashion at the moment and all our parents wear them. This just
further proves the Elbow do not just appeal to dad’s in their 30’s but also that they dress like
dad’s who are in their 30’s too.
Lighting:
The lighting is very bright to get the band to stand out. It also allows the expressions on their
faces to explode and be very noticeable. If they look like they are having a good time then it
will make the audience want to have a good time so if the light brings out this joy then make
it as bright as possible which is what the camera man/woman has done. Also it brings out the
smiles on their faces and their smiles show their glistening teeth too which makes them look
a lot better than being bored and moody.
Camera work:
The camera man/woman is using a long shot to get the whole body in shot and really show what
Elbow like to wear and how they come across for their age. And the camera man/woman also
used a high angle to capture the whole band, due to there being five members in the band it is
hard to fit them all in but also get detail on what they are wearing and doing so using a high angel
shot allows them to capture all these things. Furthermore the frontman Guy is holding his phone
up in the air trying to take a selfie and using a high angle and a long shot definitely allows them to
capture this shot and the high angle is used well here because they are looking up the high angle
can capture the expressions on their faces.
Colour scheme:
Q has used four colours for this front cover: light blue, red, white, black and the smallest bits of
grey. All the colours work well together and help the right things stand out. The masthead which
includes the logo of Q which use the colours red and white. These two are very different so it
makes Q stand out to passer-by's. The light blue indicates key things in the magazine. It highlights
that Elbow are back performing and it also tells us how many reviews are in the magazine and
people aged 34 love reviews of things. The red is used to highlight the other bands and
performing artists that are going to be featuring in the magazine too. Finally black is used just for
the general writing of the front cover as it is a bold shade to use.
Fonts:
The fonts are bold and big this is most likely because the people who read this either have kids
and don’t have a great amount of time to check the magazine so they need the big short facts
straight away or the person looking at the magazine is part of the ABC1 group and is to busy
attending meetings, planning meetings or travelling to meetings so they need the facts instantly
too as they only have a short amount of free time so they don’t want to be spending most of it
looking at just the front cover of the magazine. This is the why the magazine will have the bold
font. Also because its eye catching too and it will attract people to look at the magazine instead of
other ones.
Language:
Yet again the language is very similar to the font, it s short and snappy because it needs to get to
the point with the type of audience that Q have. They will virtually look at the magazine for five
seconds before being whisked off somewhere else to do something and in those few seconds it is
when someone decides whether to buy Q or not so the text has to be this way.

Main image: The image is lead singer and guitarist from Foo
Fighters and he is walking up to the camera with his guitar
over his shoulder. He is wearing the colours of Q magazine
and is the top layer of the contents page. This is because the
guitarist is the main part of this magazine and nothing is as
important to the audience then who is in it and the content
so making him the focus point is very important. The
guitarist is looking to his left and making us wonder what he
is looking at. The main image is located in the middle third of
the magazine and all the text and sub images surround him
in the first and third, third.
Title: At the top of the page you can see it says the word
‘contents’ next to the Q logo. The title is in black to stand
out and match the border. It also matches the guitarists
hair and costume too. Q could’ve made the title the same
colour as the Q logo but then the audience may have
thought it was all one word and that Q is jus the capital
letter. The title doesn’t stand out as much as any other
title but that is most likely because it doesn’t need to.
Everyone knows what a contents page is and they know it
is the next page that isn’t advertisements after the front
cover. So not everyone needs to see a huge title. Q are
probably more bothered about what else is on the page
so they made the title an appropriate size. Not to big so
you cant fit much on the page but not too small so you
cant see it.
Page numbers: Q have made the page numbers clear to see.
You have your column on the left beside the guitarist and
next to each number you have what or in this case who is on
that specific page. In addition you have bigger numbers all
around the page to give a sense of diversity and be different
for once. You have 54 next to a picture of Nicki Minaj to tell
people further that Nicki Minaj will be on that page and the
picture also gives you a sneak peak to what the page is going
to look like. It also happens with Clint Mansell on page 84 and
ultimately the big page everyone will be turning to which is
number 72 which is just next to the guitarist. One last factor
is he page number for this page is in the bottom right too, the
page number is page 3.Date: and issue: On the contents page you also have the date
of this specific Q magazine which is May 2011. Not the most
up to date magazine but Q magazines haven’t changed that
much since 2011. The issue is at the top too, the magazine
comes out monthly so this magazine has come out for the
past 298 months. The issue number is located in the top
middle section of the page in a white colour.
Sub image: There are several sub images on this page,
there are pictures of multiple artists included in the sub
images. For example Biffy Clyro are in the bottom left
playing their instruments. The image is put on an angle to
stray away from the ordinary and make the magazine
look good. Also it has a polaroid border and shadow
around it to make it appears as if it is coming off the
page. Additionally you have Clint Mansell and Nicki Minaj
over to the right of the guitarist. These sub images show
what the pages about them are going to look like. This
will attract the viewer as they will have an idea of what
the magazine will appear as throughout and if they are
interested in these artists they will have a preview of the
page and if they like what they see they will turn to that
specific page. Next you have the magazine cover in the
top right. The sub image is a picture of the front cover
and this image is on an angle too. The image is on an
angle because it is hard to differentiate it from the
banner at the top because they are both red. The angle
allows the sub image to pop out more and this allows the
audience to tell from first glance it isn’t part of the
banner at the top.Q magazine like to be consistent and majority of their
contents pages resemble this layout and things like the page
number layout on the left also the sub images with their
page numbers besides the. In addition the issue number
represented at the top. Q can be recognized for this layout
and that’s why it continuously uses it in every issue.

Mise-en-scene:
Characters:
The guitarist on the contents page is singer and lead guitarist of Foo Fighters. Foo Fighters are
a very famous band and are well known by people who are into rock. The guitarist is named
Dave Grohl and is Foo Fighters frontman. So the reason he isn’t with his band on this
photoshoot for Q is most likely because he is so successful with the band that he would get
noticed by himself so Q didn’t need to bring all the Foo Fighters in. Dave Grohl is heading
towards the camera and looking away to be mysterious but acting very casual. Dave Grohl is
47 years old at this moment in time and has children and is living the life the 34 year olds
who are reading Q want to be. Q having the man that 75% of the audience will want to be
and this will attract the men to pick up the magazine. Dave is also looking out into the
distance and it shows he is not focusing on the camera man and is not all about being
popular and being in front of the camera. The fact he is looking into the distance can
resonate with the audience as them being fathers and mothers wanting to go out and search
for their dreams may not be focusing on certain aspects of their own lives and be looking out
for something new too. Just like Dave Grohl is in the photoshoot.
Costume:
Dave Grohl is wearing a plain red t-shirt and regular black jeans. Dave Grohl is matching the
colour theme of the contents page included his black hair. This makes him look like he
belongs in the Q magazine and not look like an outsider, this will attract viewers because
when they look in the contents page to see what the magazine consists of they will feel more
assured due to the comfortability of Dave Grohl and his costume. The clothes are very dark
and resemble Dave Grohl and the Foo Fighters. The guitar is also part of Dave’s outfit and is
all he needs. He is alone in the photoshoot and he is just carrying his guitar, where ever he
goes it follows on his shoulder. The darkness of the guitar also reinforces the music he is into.
The music Dave plays was considered as the devils work by peoples parents when Dave was
performing when he was younger. The case he is wearing the colours of the devil show how
Dave sympathises with the fact he knows his music is considered the devils work by certain
people and Dave embraces this by wearing the clothes he does and by carrying round a huge
black guitar around with him. The demonic costume idea is also backed up by the fire coming
from Dave Grohl’s mouth in the sub image.
Lighting:
There is a vast amount of light shining on Dave Grohl’s face. Due to his costume being so dark
it allows his pale skin to stand out and because the light is shining down on his face and it can
show he is focused and in character,
Camera work:
The camera man/woman is lower than Dave Grohl. This shows Dave’s power over the audience
and everyone. Emphasising the power aspect you can link this with the devil and is music. The
devil is seen as powerful and strong and he can not be defeated by any mortal. The camera work
allows us to know our place with Dave as we are now lower than him and we must pay attention
to him, this is done by the camera work. The camera man/ woman has also used a long shot to fit
in all of Dave and also catch the guitar in the shot too.
Colour scheme:
The colour scheme of Q can change but most people know that Q is portrayed as using red, white
and black for the format of their magazine covers and inner pages. Dave Grohl has reinforced the
colour scheme by wearing red and black coloured clothes for the photoshoot. Q have used red for
the banner to match the logo and this allows Dave Grohl to stand out do to his hair being black
and pasted over the front of the banner. Q always have a contents page that looks similar to this
as they like to keep consistent so people can recognize it is Q magazine. So to clarify Dave is
wearing the colours he is wearing to match the colour scheme of Q magazine. White is used for
the background to allow everything on the page to stand out by using dark and bolder colours so
characters and sub images stand out.
Fonts:
Through recent times Q have begun being consistent with how they layout their contents page to
fit in within the times and freshen up their look. Due to the new consistency the font has
obviously stayed the same throughout the new issues. The font is classy and neat when it comes
to the logo and title of the page, additionally the numbers placed with the sub images. This is to
add to the maturity of the readers. The fonts for the features section is very different to be varied
from the classy fonts that are placed around really take the attraction when you are looking at the
page due to them being larger than other parts of text. The varied text is neat and stands out just
aswell as the classy font Q are using for other parts of the page. Also having a different font
throughout a page can stop the audience from becoming bored of the same old tiring font.
Language:
Due to the page being a contents page there is not a vast amount of writing on the page. The
writing is limited due to the page not needing to attack the audience with huge amounts of text
when first opening the magazine. The audience just want to know what the magazine is made up
of so the language is short and snappy. This allows the audience to get the information they need
in a short amount of text. Q have achieved this by using little text and short snappy ways of
presenting information.

Main image: U2 are the band that feature in the double page spread. Q have
edited the original image by removing the colour and making the image only
show shades that range from black to grey to white. It gives the image character
and allows it to connect with the artists that feature within the image due to
them being an older band. The band are all playing their instruments on a beach
and they all appear to be looking away from the camera apart from the grey
haired member in the bank ground.
Logo and buzzwords: In the top left of the first section of A4 the title takes up a
quarter of the page. This means Q want the this part of the page to be noticed to
establish that they are where you will find out all the biggest gossip and facts
about the music that matters. This part of the page also includes the Q logo but
the logo has swapped the secondary colour round. So where there would be red
there is now white. And where there is white there is now red to fill its place. This
will capture the attention of people going through pages as it is peculiar for the
audience to see when they are so comfortable with the usual Q logo. Additionally
in the big red box you can the words ‘The Month In Music’ which captures
peoples attention.
Drop cap: On this page I think Q are trying to be out of the ordinary and act
differently with the little bits of detail for things like the logo and the drop cap for
example. Usually a drop cap is just the letter that is a monstrous size compared to
the rest of the article that follows. The drop cap is still crazily huge but they have
added a border and made the letter ‘R’ shrink in size to give the border of the red
square some space. This is obviously nothing new but not usually used in Q
magazine.
Layout: So on the first page you have the title which is placed in the top left
quarter of the page which I have already mentioned. This is because when the
audience turnover the page they can see the title first as it is the beginning of
when someone starts to read so the eyes of the audience will automatically look
at that part of the page and see this enormous title. All the text is visible at the
bottom and is overshadowed by the main image above it.
Title: The title reads ‘ Special Delivery ‘. The title is below the first half of the A4
page due to the Q editors wanting the title to be near the article as they want
people to be able to pair the article and the title together. The title is like a
buzzword as if they read ‘Special Delivery’ they will not know what the article is
about but that may take their interest.

Mise-en-scene:
Characters:
The front man is called Bono and is posing for the camera. This is very memorable for U2 fans
as Bono dances about in most of videos he features in. You could say it is a signature thing for
Bono so catching this on camera is very well planned as it captures Bono doing what he is
known for. The band all seem to be taken away from the camera apart from the grey haired
member in the background. However it doesn’t mention the band member in the article at
all. Of course it is all about the frontman Bono. This will be why Bono is the key part of the
main image. The characters have aged but have maintained a young look facially to not seem
ancient to their listeners, however their listeners will be of an older age than most so they
don’t want to look young so the band are all styled around looking fresh and approachable
still but still with an elegance that can relate to the audience they are trying to reach and
build a connection with.
Costume:
The band are all wearing very warm clothes like coats and woolly items of clothing. Bono is
wearing his iconic black sunglasses so the audience know it is him. The band all have a similar
fashion taste and are wearing clothes that are almost matching. This shows the band all have
a certain fashion they all like to pursue and fashion says a lot about people. Normally people
with the same fashion sense hang around together so them all wearing alike pieces of
clothing shows their bond and relationship with one an other. The clothes they wear are also
very dark. They either wear black or grey and this can relate to the fact that U2 are not a
lovely happy band and that they do not write and sing songs about really nice stuff like bands
that sing about love but are all poppy and of the younger generation.
Lighting:
The sun is hidden behind the red box filled with buzzwords and is struggling to get through
the clouds onto the beach to lighten up the band. So there are extremely white clouds up in
the sky. The sunlight still shines through onto the bands faces, This is well done by the
camera man/ woman as the key objects are lit up buy the sun. This is most likely due to the
pale skin coming out with the contrast of the black and beige coats they are strapping and it
brings out their faces so you can view who the band members are.
Camera work:
The camera man/ woman is using a wide and long shot to capture all the members of the band and
additionally the scenery that they are surrounded by. This camera shot sets the scene for the audience.
The camera is just below eye level. This means the camera man is taking the picture from a low angle, this
gives more powerful status due to the fact U2 are above you. This make you feel less significant then them
and makes you envy them and this will lead to you wanting to be like them so it will intrigue you about the
article as it will have information about them and because you want to be like them you will read the
article and look at the advertisements tailored towards them.
Colour scheme:
Q have their consistently used their colour scheme throughout the magazine and have also added it to the
format of the double page spread. They have included red and white colours for their format. White is
used for the background to bring out all the other features that are spread across the page. It helps
highlight the writing all over the bottom right of the page, the title in the bottom and mid left of the first
page and plus the little additional banner at the top left of the first page of A4. They have included red to
help little bits of detail standout from the rest of the page. Like the box in the top left and also the drop
cap. Black is just used for general text as it stands out on the white back ground. The picture/ image itself
id black and white to give it an old effect which helps resemble the band as they have been creating music
for years even decades.
Fonts:
The first font you will notice is the bold font scattered on the page. In the top left and the drop cap. The
boldness of the font attracts readers and makes them look at this font first. It is placed to allow people to
see the title and know what the article will be about and it is used in the ‘R’ of the drop cap to show where
the article actually starts and can be an indicator for a reader to start reading there as they know that’s
where it starts and if they are just interested in the interview then they can just start reading away. The
font for the article is professional looking and seems very mature. This could be because of the age of Q’s
audience, they want the article to be mature and appropriate to their age. There is also some red coloured
font which is red due to it not being as important as the actual article, it is just some context so the reader
knows what Q is writing the article about as someone may have never heard of U2 before. Red isn’t as
outstanding when in small parts like writing so it doesn’t grab attention like bold and black coloured
things, especially on a white background.
Language:
The article is very literate as there are many words only the older generation would know and understand.
I began reading the article and looked at some of the words and I would need a dictionary to understand
some of the words. Just one example is the word gestation. I had to look up what it means and I imagine
the older generation would put two and two together and know that gestation was talking about the build
up of time for the new upcoming album. Where as I thought it meant something totally different. This just
shows it takes a certain level of adulthood to understand the magazine and its type of language. And this
could be why the audience like it at the age they do as it is something the younger generation will grow
older and learn to love unlike the older generation who are already enjoying the maturity of the magazine.

Q is aimed at people who are in their mid thirties and still old onto the dream of becoming a rock star and living the dream. It is mostly men who read
Q magazine due to their being a huge amount of bands who are male based so this will attract males to purchase Q magazine as they want someone
to aspire to and the vast male bands satisfy the need for these men. However women do read the magazine too and the text is not all male based as
they have articles that appeal to a female audience too, for example Nicki Minaj is a big inspiration for women as she has come from no where and
women also want the stardom she has.
The men are wanting that rock star dream as I have said and it comes through in the text and imaging as Q use old bands they would have aspired to
be when they were in their teenager years. And a lot of the artists are male. Of course females do read the magazine too however I would assume the
females who read this are not pretty, pretty girls and they are more masculine then anything.
The audience are more likely to have the magazine mailed to them or will go out to the shop and buy the newest issue when it is published and the
public are open to get the magazine. They would also find it at news agents and other magazine outlets as it is one of the more popular music
magazines that are sold around the country.
Due to the older age of the audience the text is becoming more formal compared to a magazine like NME. This is due to the now maturity of the
audience as the audience are now parents and have a responsibilities. Now because they are adults they will want to do adult things like read adults
magazines if they are still into music and not occupied by their children's needs.
The audience will read and appreciate the text as they know they will be reading something that is of age and not immature. They are fully grown
adults and want respect and it would be disrespectful if Q made the text childish and misleading like other pieces of text in other magazines. The
audience are older and will understand the big words the younger generations may struggle with so it will come to the audience as a comfortable and
easy read.

Main image: The main image on this edition of Mojo
magazine is a medium close up of a musician known as Lou
Reed with a picture of a CD case titled ‘A LIFE IN MUSIC’
which has Lou Reed’s face on. The background image of Lou
Reed is a picture of him from when he was performing in his
career at an early age. This contrasts with the image on the
CD case. It shows that people grow old, however using a
picture of Lou when he was young next to a recent photo of
Lou implies that the sound on the inside stays the same but
appearance will change. This will appeal to all the readers of
Mojo as these are people who have children who are
moving out and the parents have time to do more of the
things they want so this cover will inspire an older
generation to go out and be adventurous even though you
are becoming forty within a few years. So this cover really
charms the 37 year old's which will encourage them to pick
up this magazine as they can relate to Lou Reed. A man who
is still performing although his body is old and possibly cant
handle the long nights performing anymore.
Masthead: The masthead is very consistent with the font of
the word Mojo. They sometimes change the color
depending on the artist on the cover just so it fits the theme
of that edition of the magazine. The masthead is covered by
Lou Reeds head but that isn’t an issue as Mojo know they
are an established music magazine that people recognize.
The masthead in this edition is white like usual and it also
matches the black and white theme which is intentional.
Date, price and bar code: Mojo is retailing at the price of
£5.25 which is a reasonable price for what Mojo is offering as
a magazine. The barcode and dateline are all in the bottom
right corner. It also includes a free CD which is used as an
incentive but ill talk more about that in buzzwords. This is out
of sight of the customer at first glance as Mojo don’t want
people to decide if they are going to buy the magazine
because of the price so they hide the barcode and price so the
customer doesn’t get put off. The barcode date and price are
all kept small and neatly packaged into the bottom right to
allow the audience to appreciate the magazine and not see a
big bar code in the way of the main images and other valuable
features like sub images.
Buzzwords: The cover has buzzwords such as ‘Free’ and ‘CD’.
These words here are used as incentives to attract customers
as they would possibly want free stuff. Mojo will offer free
things for multiple reasons. One could be to boost the
reputation and audience of an artist and the other is to get
people to buy the magazine. Obviously the thing Mojo are
giving you for free comes at a lower cost than the magazine
as they wouldn’t make an money otherwise. It also helps
Mojo seem friendly and this can attract customers to buy the
magazine repeatedly. But obviously you have your other
buzzwords like ‘Bowie’ and ‘Nick Cave’. These are simple ways
on attracting a customer to the magazine from first glance.
Cover lines and sub heading: There is two sets of cover lines.
One to the left of Lou Reed and another set to the right of Lou
Reed. The cover lines appear here as they are not the main
focus of the magazine but allow the audience to have an
insight to what may be in the magazine. If they were placed in
the centre you wouldn’t notice the picture of Lou Reed. The
cover lines are big and block so they are easy to read. They
have little text on them as the audience will not have time to
read this with their busy lives and the fact majority of the
audience is within the A B C1 bracket Mojo magazine is
aiming to sell to as they have the money. The sub heading is
the words Lou Reed. The words are ahead of everything on
the page as not everybody knows who Lou Reed is, Mojo have
done this due to the fact that Lou Reed is not the most well
known magazine. This means anyone who picks up the
magazine will know who Lou Reed is.

Mise-en-scene:
Characters:
The character in the middle of the cover page is called Lou Reed. He is an artist who has been
making music for decades and is not as in the lime light as he used to be but is still well
known by the older generation. The main image is a younger picture of Lou Reed and is
probably a image from when Lou Reed was in his prime and most memorable. So when
people see the other image of Lou Reed they will see how much he has aged. Yet Lou Reed is
still producing and enjoying his music. This allows the audience to be inspired by Lou Reed
and it will be more of an inspiration as these men and women passing their golden age but
still have a chance to do what you want and get paid doing it. This is a social dream for
people and Lou Reed showing this allows the older generation to have hope and still pursue
their dreams at a later age.
Costume:
Black is most likely Lou Reed’s favourite colour and this is shown in the colours he wears.
Black is seen as dark and mysterious, this can be linked to the black sunglasses too. The
sunglasses are dark so you cant see Lou’s eyes and this makes him look very mysterious and
eerie. Lou Reed is clearly trying to be those two things and his costume allows him to achieve
this, he indeed does look mysterious and eerie. Also you can see a small prop in the bottom
right which appears to be a guitar. This allows us to know he is playing a guitar. This is subtle
but it still tells the audience more information about Lou Reed we may not have known.
Lighting:
The lighting seems to be something we call two point lighting. The two point lighting is a way
of making sure there is no shadow in front of him. This allows us to see his face fully and all
the expressions he is pulling too. Additionally the light brings out his face and makes it more
noticeable and with the editing effect that makes his face pale white it stands out against
that black background even more.
Camera work:
We can see that the camera man/ woman has used a medium shot to capture Lou Reed from
chest up. His chest is covered by a promotional free CD so you cant take anything away from Lou
Reed’s chest and body language. However it does allow us to see his face and embrace his facial
expressions. There is a low angle on the main image too as Lou Reed’s eyes don’t match the level
of the camera. This gives Lou Reed power within status of the reader and the artist. The low angle
is a common them within most magazines.
Colour scheme:
Its clear not much colour is going into this edition of Mojo. There seems to just be shade ranging
from black o white. This can resemble older times before colour was added onto television and
pictures. This helps us understand Lou Reed is part of the older generation. People will look at the
magazine and recognise this just from the black and white shading. Luckily there is some colour in
there. The colours included on the front cover are little bits of orange, green, red and yellow.
These colours clash with the black background so they come out more and grasp the attention of
the audience much easier than using more white text to relay information to the audience.
Fonts:
The fonts vary on the front cover as there is different sections to the cover. One font in the top
corner says ‘Free Lou Reed CD’. The parts ‘Free’ and ‘CD’ are in bold and are more visible than
‘Lou Reed’. This is because people like to think they are having a bargain so this is an incentive as
they think they are getting a free CD. Automatically they don’t care who is on the CD because its
free. However some of the audience will read the less outrageous ‘Lou Reed’ part of the text and
may decide that the magazine is not for them, so making the words ‘Lou Reed’ less bold and less
visible will trick the members of the public into think they are getting a good deal but it doesn’t
matter who is on the CD. All this is just from a simple bit of laying out in font and making the font
visible or not visible. You also have your standard coloured font. The fonts are coloured differently
to the background to look more noticeable on the page and this is why they’ve got fonts the
colour of orange and green for example.
Language:
They use short sentences to catch the attention of the every day public. The audience get
intrigued by seeing names and wonder what the article will be about when it comes to involving
that celebrity icon. They also use bold statements like ‘A Life Is Music’. This shows true passion
and will allow the audience to connect with the magazine on an emotional level too.

Drop cap: In this article by Mojo they use ‘W’ as there drop cap and it seems
to appear much larger than the little text to the right of it. Due to the drop cap
being so large I get a feeling that the huge amount of smiling may put the
audience from reading the article. So if the drop cap is extra big it will capture
the attention of the audience more easily.
Main image: The main image is of a guitarist screaming at the top of his lungs
towards what I presume would be the crowd he is performing to. The image is
in black and white which seems to be a recurring theme in Mojo magazine
which I will talk about in the colour scheme section (next page).
Title: The title is at the top of the left hand page but it is not as large as other
title’s. This is to not distract or take away the audience from the image on the
second side of A4 over to the right of the double page spread. Its small but
mentions the artist in the image and mentions what the article may be about.
Layout: To begin with the text is all placed on the left hand side (besides the
tiny piece of text in the bottom right of the right hand page.) The reason the
text is placed on the left hand side away from the main image is so the
audience can fully appreciate the image of Neil Young. There is the page
numbers in the bottom corners of the left hand side page too, this tells the
reader what page they are on and the reader will use the contents page to find
a big article like this.
Buzzwords: The main buzzwords are all on the left hand side page as Mojo
don’t want to make the image of Neil Young have less worth as the image
shows raw passion as I've said before. So to the left you can see big bold
letters that are either white or have a gold tinge to them. The enormous text
automatically grabs our attention but the text that has colour to it (the gold
tinge) are the buzzwords. An example is ‘Be there now’. This is a bold vague
statement that will create curiosity in the reader as they will wonder what to
‘Be there’ for. Also you have gold tinged names in the text, this is because
these names are known by music fans and will attract them to read the article.

Mise-en-scene:
Characters:
There is only one character on this double page spread for this issue of Mojo. The character
is Neil Young. Neil Young is now 71 and this main image must have been earlier in his career.
He appears to be a guitarist and is very well known amongst an older audience. This will
most likely be the reason he is in this magazine as he will connect and reflect the audience
very well. Neil Young has very long hair that was fashionable within his prime and is known to
be like that due to him being a Rockstar. So from this we can deduce that he is a loud and
with the side burns that he is going for a more rugged look. He isn’t caught up in looking
professional he just wants to perform his music and share it with his audience.
Costume:
Neil Young is wearing a slightly baggy shirt with darker colours used for the colouring. The
image is in black and white so you can only really tell what the shade of his shirt is. The dark
shirt emphasises his care for his appearance, which is very small as he looks rough all over.
But that is all part of his look and who he is, he could spill beer all over his shirt and it
wouldn’t be noticeable but if someone like Drake did that they would be increasing
bothered. Neil Young doesn’t care about his wardrobe is what I'm trying to emphasise and
this comes through in his personality too. Finally he is wearing tinted glasses so you cannot
see his eyes and this could be to do with the fact about him not caring about his look as he
would not be able to connect with anyone as much with the glasses on so he doesn't really
care about the audience maybe? But all musicians should care for their audience and it is
known to be disrespectful to wear sunglasses inside, does Neil Young care about his fans or is
he just in it for the money? Are the glasses a filter for what is really going on between Neil
and his fans.
Lighting:
The lights are beaming towards Neil Young from the front and from the back. The lights are
all coming from a stage from when Neil was performing so its obvious he needs to be seen
when performing so lights are almost blinding. However its done so he is visible. But there
isn’t much light to the sides of Neil so it creates shadow which makes him look edgy and
more rugged
Camera work:
The camera has taken a medium shot of Neil Young from a side angle and a slightly lower than
eye level angle. With the side angle this gives us a better shot of Neil Young as it shows us more
of his profile and gives us a different sense of his emotion then being from on with the camera.
Next, the low angle gives all the power towards Neil Young as he is the Rockstar and he wants to
be loved without giving any of the love back, that’s what Rockstar's do. In addition, the low angle
also makes us feel like part of the crowd as this is the view some of the audience might get when
they go to one of his shows or concerts.
Colour scheme:
The colour scheme is yet again black. Black is used mostly on these older artists as it shows they
have aged and have a darker side as they have progressed through life and learnt many things
through life. Black also resembles death and an ending to something this could be talking about
his career and due to the article being about his 50 greatest hits then it is an overview of his
career at the end.
Fonts:
The font is varied throughout the left hand page. It is small and thin at the top. Additionally I stays
thin until it reaches the word ‘Be there now’. It then stays the same but is much bolder than the
rest of the text. This is to grab attention of the audience and make the audience curious to what
is going on in the article. The font is also coloured in some stages. For example the number ‘50’ at
the top of the page or yet again the text that says ‘Be there now’. The text ‘Be there now may be
coloured to make sure you definitely look t what it says and have that sense of curiosity.
Language:
The language at the top is short and sharp to grasp attention of the audience as they will be
flicking through pages to find which articles are most intriguing. The text then goes in to much
further detail and becomes very adult orientated using huge words and lots of punctuation to
enforce the maturity of the article and magazine as a whole.

Main image: The main image is of a performer facing the
camera with a stern look on his face. He takes up the
whole page making him the main focus of the cover page.
Morrissey is a big musician and is not beyond the title as
he is so recognisable, so as the main image he is perfect
as he catches peoples attention. The main image appears
to be set within a studio with a dirty wall and must've
been cheap and easy to shoot s Mojo are definitely
thinking about being simple but effective within the
magazine industry.
Date, issue and page numbers: The date is located between
two dashed lines. It hasn’t been given a specific date but just
the year and the month as it’s a monthly magazine so they
just need the month that the issue is. There is no issue
number located onto this page. There is a general lack of
features on this page to keep it simple and effective. Next the
page number is in the bottom right and most contents pages
are page three as page one is the cover page and from my
own knowledge page two will most likely an advertisement
placed within the magazine.
Sub images and sub headings: Usually on a contents page
there is sub images plastered all over the page. A normal
contents page could have 1-10 sub images at least to add
diversity to the page. However Mojo has not included one
sub image. This is done every now and again in magazines
due to a main focus and this is the case. Morrissey doesn’t
need sub images around him as he is such a big act. Now
onto the sub headings. The sub headings are clear and
distinct from the other pieces of text.
Title: The title reaches out above Morrissey as Mojo know
that people will recognise Morrissey and maybe not be as
familiar with Mojo as a format to find out information about
music artists like Morrissey. The front cover of this magazine
has an artist that is ahead of the title because Mojo is so well
known and due to them being well known sometimes they
have to promote themselves ahead of the artists sometimes
so that’s why they have putt the title ahead of the artist
Morrissey.Buzzwords: These buzzwords are not coming in vast
quantities as there is just the words ‘Plus’, ‘Features’,
‘Cover Story’ and the names of the artists. This links
and comes back into the fact that Mojo are trying to
keep this contents page simple but effective. The
names attract people who like those musicians, the
words like ‘Plus’ are incentives and create curiosity
for the reader of the magazine.

Mise-en-scene:
Characters:
The person who I described with a stern look is known as Morrissey. Morrissey is 59 years of
age and is another older gentlemen who is an artist that the ABC1 aspire to be. This will be
most likely why he features. Mojo are definitely using the mature artists to bring in their
audience and it must work with the Magazine growing. Morrissey is starting to let the grey
set in like a silverback gorilla. This shows maturity, strength and someone to look up to as
they have experienced life and that allows them to yet again connect with the audience of
Mojo.
Costume:
Morrissey is sporting a fashionable black suit that shows sophistication and maturity. The
black contrasts with the background so he stands out and captures the attention of the
reader who is scanning through the pages of Mojo magazine. The haircut is also slightly away
from perfection and a little piece of hair is not in place. This could be from not really being
bothered with looking his best, which most parents will be in the exact same situation. The
readers have other priorities like Morrissey now and having this in common with Morrissey
will make the reader feel good deep down inside.
Lighting:
The lights are extremely bright and the camera man/ woman seems to be using two point
lighting. This reduces shadow that will appear and lets the reader see everything that is going
on within the image. It appears my friendly and open to the reader creating a level of
comfortability for them which would help them feel trust and want to return and by the next
copy of Mojo music magazine.
Camera work:
Immediately I noticed the camera man/ woman has taken a medium shot of Morrissey. This
establishes his body language in the frame. And from the body language we can see he is open
with is arms not crossed and a confident character looking at the camera. He is also eye level with
the camera man/ woman so he can make a bond with the reader that is on a personal level which
other artists don’t seem to do.
Colour scheme:
Black, white and red again. Majority of the magazines I have researched and taken a note of have
this colour scheme so they cant really differ from each other as much as they like to pretend they
do. The black suit is a sign of boldness and really brings attention and focus towards the page. The
mucky and greyish wall is to let the black come out more and be more intense. And the white and
red writing bounce off that.
Fonts:
I have already talked about the other colours in the magazines contents page bouncing off the
colour of the black suit and the text is a great example of that. It’s the colour white which is the
opposite colour of black and this makes the text stand out, especially when it is layered over
Morrissey and they have put the bigger articles on the suit as they want readers to be attracted to
those articles as they are bigger artists or simply just better and articles which have more
promotional value.
Language:
The language is yes still very mature but a tiny bit more laid back than other issues from Mojo. It
has the text that is over Morrissey’s stomach and it doesn’t even have a capital letter which
shows either a edited mistake or Mojo are trying to seem less aggressive with the fact people like
stuff mature and I doubt that it’s a mistake made by the magazine outlet.

The text is aimed at the older gentleman of the magazine and music audience. The age for the people who read this
magazine is 37 years age so they make the magazine very mature and have artists that a 37 year old would aspire to be. And I
said gentleman earlier as about three quarters of the people who read the magazine which is reinforced with the amount of
men on the magazines pages.
I can make an assumption that the reader is someone who is very well educated with the understanding of big words and
that if they can afford the magazine they are most likely in the bracket of the ABC1 category. Additionally I believe that the
reader is still chasing the dream of a Rockstar or stardom as its called.
They would most likely go and buy the magazine from a local shop, magazine stand or order the magazine online.
Due to Mojo doing orders online they are more open to deals to get magazines in bulk for cheaper and the reader wont have
to leave the house to get the magazine they want. Also they are open to tons of advertisements online and this will help
Mojo push certain advertisements.
They will read the text as mature and grown up adults that they are and understand most of the wording used by Mojo.
Finally they will read it as an escape from family or business life and it can really be a way to break free so they will enjoy
every bit of the magazine and all the long never ending articles Mojo decides to include within the magazine.

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