Task 3 of media coursework

1. Task 3
Thismagazine is“top of the pops”,the longestrunningUKpopmagazine,sothe magazine hasto
create a professional brandidentity.Thisishighlightedthroughthe conventional modeof address
withinthe language,the house style throughthe colourschemes,imageryandfonts.All these things
combinedcreate astrong brandidentityonthe frontcover,so itcreatesa strong relationship
betweenthe targetaudienceandthe magazine.Aswellasthe BBC as theirlogoisin the toplefthand
corner,it attracts a newaudience totheirothermediums,thisisause of synergy.
Colour-
The colour scheme isveryconventional tothe feminine targetaudience,withahouse style of Pink
and blue.Thiscreatesastrong brandidentitywithayoungtargetaudience.Astheyare brightfun
colours,joiningthiswiththe imageryonthe frontcover,apicture of one directionsmilingatthe
camera.The brandidentitybecomesprofessional andamajor magazine.Due toa conventional
colourscheme thatthe producershave made a house style.Aswellasone of the most popularboy
bandsever.It showsthattheygetthe exclusivesandthat“TOTP” hasthe bestcontent.The use of
colouralsoimprovesthe identityof the brandthroughthe white fontswithapinkbackgroundon
the title of the magazine.Thisclearlyshowsthatthe companiesname connotesafemininemode of
address as well asan immature mode of addressbecause they’re notveryseriouscolours.Meaning
that a youngfemale wouldbe attractedtothe magazine,sotheythinkhigherof the brandidentity.
Overall the colourscheme createsastrongbrand identity,due toafemininehouse stylecolour
scheme, creatingafemininemode of addresswitha little bitof immaturitywhichisconventional for
theirtargetaudience.
Fonts-
The fontson the front covercreate a verybasic house style.The headline isinastandardsans-serif
fontthat isin contrast to the colourscheme used,asthe fontscreate a professional mode of
address,makingthe brandidentitymore mature.Thisiscarriedonthroughto the sub articlesand

2. theirstandfirsts.Creatingaconsistenthouse styleof fonts,thisaddstothe ideaof the brandidentity
beingprofessionalism.But incomparisonthe companiesname inthe magazine,usesanaspectof
serif font,whichgivesanimmature andfeminineaspecttothe brand identity.
Overall the fontscreate a mature brandidentity,whichisunconventionalconsidering theirtarget
audience are youngfemales.Meaningthatthere isa mixedhouse style.
Language-
The language of the frontcoveris immature asa few abbreviationsandcontractionsare used.Thisis
broadcastedwithinthe headline,“UNLOCK1D’SHEARTS” the language createsan immature mode
of address.Whichisa goodadvertisingtechnique asittargetsa youngaudience sotheylook
towardsthe immature language whichalsohasintriguinglanguage.The house stylelanguageis
intriguing,due togetthe audience tobuythe magazine.Meaningthatthe brandidentityis
professionalasitshowsthat ithas interestingcontents.Thisintrigue isalsobackedupbythe sub-
articleslanguage.
Overall the language createsabrandidentitythatisintriguing.Meaningthatthe audience are
interestedinwhat’sinsidethe magazine.
Layout-
The layoutof the magazine’sfrontcover isvery immature andshowsthe brandidentitytobe less
professionalthanthe otherelements.Thisisbecause thenitisattractive tounderstandfora
youngertargetaudience,thisisconventional.The layoutshowsthe mode of addresstobe busyand
clutteredwithlotsof content.The layouthasOne Directioninthe middle of the magazine,which
showsthe brand identitytobe amajor magazine,because of the stigmaOne Directionhas.
Overall the layoutisclutteredandalittle immature,whichcreatesamode of addressthat suitsthe
target audience.Whichmeansthatthe brandidentityisimprovedinthe eyesof itstargetaudience.
Colour-

3. The colour scheme of the contentspage isconventional topopmagazinesappealingtoa young
female audience becauseit’spinkonawhite background.Thiscarriesonthe original house style
fromthe frontcoveras it isthe basisof the same colour scheme.Thismeansthatthe mode of
addressisverysimilartothe mode of addressonthe front cover.Thiswasdone to keepthe
audience relationshipsimple.Thismeansthatconsistentlystrongbrandidentitycanbe made,as
theyconnote the pinkcolourscheme withthe magazine.
Fonts- The majorityof fontsare sans-serif buthave animmature aspecttoit thisis the same house
style fontas there wason the frontcover,thiscontinuesthe mode of addressfromthe frontcover.
Thishas an importantimpacton the readeras it createsconsistencywithinthe magazine.This
eventuallycreatesastrongbrand identity.Due tothe factthat the fontsare the same but a little bit
more feminine.Meaningthatayoungfeminine audience wouldbe attractedtothe magazine.Butit
still looksprofessional.
Language- The language hascreateda house style withinthe magazine,astheybothattract the
youngeraudience,asitsmode of addressisimmature butfun.This createsthe ideaof interest
towardsa youngertargetaudience because theylikethe use of contractions,withfunimaginative
ideasthissetsa funmode of addressfor the restof the magazine.Forexample “we <3boys” uses
the “<3” as itis sharpand fun.In comparisontousingthe word“love”is tooserious,fora young
target audience. Thiscreatesafunbrandidentity,whichisimportanttoayoungtarget audience.
Layout- The layoutof the contentspage has a stronghouse style aslike the frontpage,itis cluttered,
so itshowsthe magazine to have lotsof content.Thismeansthe mode of addressisbusy.The use of
varioussubarticles,meansthatthe brand identityisgood asithas lotsof exclusives.Meaningthe
magazine isseenasprofessional.
Colour- The colourscheme onthe double page spread hasgone againstthe house style of the
magazine,due toitbeingon a blue backgroundwhereasthe restof the magazine hasa pinkcolour
scheme.The blue backgroundcreatesamasculine mode of addressthislinkstowhomthe article is
about.Thismeansthat the brand identityisweak, due tothe colourscheme notappealingtoits
target audience.
Fonts- The fontsinthe double page spreadare sans-serifwiththe boldeffectbeingusedwell.This
createsa professional andorganisedmode of addressbecause itshowstheyhave takencare with
the fonts.The fontscontinue withthe house style of the magazine butare more masculine thanthe
restof the magazine.Thismeansthatthe brand identityhasreallybeeneffectedbecause they’re
still femininebutnotto the extreme of the othertwo pages.Therefore the targetaudience won’t
connote anythingdifferentwiththe magazine.

4. Language- The language usedcontinuesthe house style of informalwriting,forexample,“One
DirectionUNWRAPPED!”makesthe page seemlike agossippage.Thismeans thatthe mode of
addressisveryimmature and“gossipy”thishasbeendone because the targetaudience of young
females,wantthis.Thisgivesabrandidentityof agossipmagazine,whichisastrengthtowardsthe
target audience.
Layout- The layoutof the double page spread hascarriedon the house style font,fromthe contents
page.As ithas a conventional formal 3columnedlayout,withastandfirstabove them.Thiscreatesa
professionalbutbusymode of addressasthe whole page iscovered.Thisgives astrongbrand
identityasitshowsthe magazine tohave lotsof information.Soitshowsthe brandidentitytobe
value formoney.