1. Naziya Khan
Mobile no: - 9819753514
E-mail:- naziya.tarz@gmail.com
10 years+ of experience into Luxury Marketing and Customer Support.
Objective is to pursue a challenging and growth oriented career in Marketing for Luxury
goods.
Work Experience
1/ Tarz Distribution India Pvt.Ltd (Mumbai): March 2008 to till date (6 years+)
Company Profile: Tarz is the distributor of international Fragrances, Cosmetics and Skincare in India
and is part of Chalhoub Group (based in Middle East since 55 years and handling a portfolio of 200
luxury brands in 11 countries).
Tarz Brand Portfolio: Calvin Klein, Davidoff, other brands of the Coty Group,Parfum Givenchy,
FENDI ,Christian Dior, Make Up Forever (LVMH group) and La Prairie (Nivea Group).
Designation: Marketing Co-ordinator (FENDI Fragrance, Givenchy Fragrances and Cosmetics: from
Jan 2009 till date. Calvin Klein & Davidoff from March 2008to Dec 2008).
Job Responsibilities:
1) Marketing and Brand Activities :-
 Plan and Execution of Marketing Strategy to achieve the designated brand objectives.
 Plan and Execution of Monthly Promotional Calender and Yearly Marketing Calender.
 Promotions (Space negotiation with retailers and Special Offer’s for Customer’s) by doing
Instore /Mall Animations and Seasonal offers (Gifting Ideas , Hampers and Gift Voucher’s).
 Plan and Execution of Product Launches and Reboost the current product on catalogue.
 Co-ordinating with Media Agency for Press Release, Photo Shoots , Special Events and Buying
Advertisement in Magazine.
 Co-ordinate with Suppliers for all Above the line and Below the line activity.
 Monitor and Follow up of New Stores opening aligning the Base Stocks , Merchandising and
Project status
2) Visual Merchandising :-
 Visual Merchandising of Counters: Visibility (Branding), Maintenance, New visuals,
development of POSM materials (Leaflet , Emailers , Makeup Voucher etc) and Promotional
Setups.

2.  Co-ordinating with Graphic and Web designers for Advertisement Layouts and Brand Visual
Layout and ensure them to follow as per the merchandising and communication guidelines.
3) Commercial and Financial:-
 Retain and expand distribution of customer database.
 Monitor and Analyze Sell out data and prepare brand forecast orders.
 Solve the commercial problems like (goods to be returned, chunning the stocks across the chains
and customer issue).
 Implementation of setting base stocks for Full Line Counter (3 Axe).
 Purchase and manage the purchasing budget
 Maintain and track the all marketing expenses and ensure timely vendor payments.
 Work on brand A & P Report.
 Allocation & Distribution of POS Materials & GWP’s.
 Induction Training to New Counter Staff.
 Ensure all marketing expenses to spend with in the budget.
4) Reports and Presentations:-
 Monthly Brand Stocks and Sales Report.
 Monthly Competition Activity Report.
 Monthly Brand Promotional Activity and Feedback Report.
 New Launch Report.
 New Launches Marketing Presentation for Sales Team and Suppliers.
 Yearly Key Highlights presentation for Brand.
 Press Release and Brand Advertisement Presentation.
 Retailer Monthly Ranking Report.
 Monthly Sales Tracking Report.
Recent Major achievements:-
· Increase Givenchy sales in key stores upto 40% by doing Monthly Promotional Activity
in 2013 & 2014.
· Organize and work towards a successful launch of Gentlemen Only Fragrance in 2013
with the growth of 30% in Men’s Category Fragrance.
· Organize and work towards a successful launch of Givenchy “Le Rouge” Lipsticks in
2013 with the growth of 79% in Lipsticks Category.
2/ Jashanmal Group – Harmony Distributors Pvt.Ltd (Mumbai) Aug 2006 to Feb 2008
(1 year 7 months)

3. Company Profile: Harmony is the distributors of Fragrances, Writing Instruments, Photographic
equipments, & corporate gifts established in 1997. (Jashanmal Group of Companies based in Middle
East).
Harmony Brand Portfolio: - Calvin Klein, Aigner, J.Del.Pozo, Police Perfumes, Cross Pen and Yashica
Camera.
Designation: Brand Executive (Calvin Klein, Aigner, Police Perfumes, J.Del.Pozo & Tous)
Job Responsibilities:
1. Marketing Activities :-
· Execution of Marketing Strategy.
· Promotions: Instore and Sampling Activity.
· Contribution and Implementation of New Product Launch.
· Visual Merchandising of Counters (Visibility, Branding, New Visual Change and POS Material).
2. Reporting :-
· Preparation of Import Purchase Order and Retailer Purchase Order.
· Execution Monthly Sales Report.
· Competitor’s Activity Report.
3/ Softline Software Services Pvt Ltd (Mumbai) April 2003 to July 2006 (3 year 3 months)
Company Profile: Softline Software Services Pvt Ltd. is a multinational software company with 16
offices spread across India, Middle East and South-East Asia. SSSPL is involved in development and
marketing of ERP/Business Accounting Solutions /e-CRM for Small and Mid-Sized Companies. Product
is FOCUS and has more than 18000 users using it in India and Abroad.
Job Responsibilities: Customer Support Associate:-
· Maintaining the database of Technical Support team and ERP Implementers in e-CRM
(Customer Relationship Management).
· Lodging the complain of the Customers in e-CRM and Support Calls Allocation.
· Technical Support to the Customers for Installation of Software (Focus and e-CRM) with the
help of telephonic support, online support through chat or web mail. Even provide technical
support for other software related queries
· Preparing the reports of daily support calls, AMC and keeps the records of Customer
Retention Ratio in e-CRM
· Follow up with the customers for AMC (Annual Maintenance Contract)
Academic Background

4. o
o B.A. from Mumbai University – Kalina.
o H.S.C from RJ College - Ghatkopar (W)
o S.S.C from Guru Nanak English High School – Vikhroli (W)
Computer Skills.
o Web- Designing (Photo Shop)
o MS Office (Word , Excel and Power Point)
o Other software: BAAN (ERP), Focus Software (ERP), CRM Software
Core Competencies
 Ability to learn fast.
 Maintaining good Inter-personal relationships.
 Hardworking and Sincere.
 Punctuality and Discipline
 Good skill of making Presentation.
Personal Details
Address: A Wing , 301, 3rd Floor , PNG Co-operative Society , Behind Café Coffee Day , Opp.Powai
Lake. Mumbai – 400076.