Successfully reported this slideshow.
You’ve unlocked unlimited downloads on SlideShare!
Mobile no: - 9819753514
10 years+ of experience into Luxury Marketing and Customer Support.
Objective is to pursue a challenging and growth oriented career in Marketing for Luxury
1/ Tarz Distribution India Pvt.Ltd (Mumbai): March 2008 to till date (6 years+)
Company Profile: Tarz is the distributor of international Fragrances, Cosmetics and Skincare in India
and is part of Chalhoub Group (based in Middle East since 55 years and handling a portfolio of 200
luxury brands in 11 countries).
Tarz Brand Portfolio: Calvin Klein, Davidoff, other brands of the Coty Group,Parfum Givenchy,
FENDI ,Christian Dior, Make Up Forever (LVMH group) and La Prairie (Nivea Group).
Designation: Marketing Co-ordinator (FENDI Fragrance, Givenchy Fragrances and Cosmetics: from
Jan 2009 till date. Calvin Klein & Davidoff from March 2008to Dec 2008).
1) Marketing and Brand Activities :-
Plan and Execution of Marketing Strategy to achieve the designated brand objectives.
Plan and Execution of Monthly Promotional Calender and Yearly Marketing Calender.
Promotions (Space negotiation with retailers and Special Offer’s for Customer’s) by doing
Instore /Mall Animations and Seasonal offers (Gifting Ideas , Hampers and Gift Voucher’s).
Plan and Execution of Product Launches and Reboost the current product on catalogue.
Co-ordinating with Media Agency for Press Release, Photo Shoots , Special Events and Buying
Advertisement in Magazine.
Co-ordinate with Suppliers for all Above the line and Below the line activity.
Monitor and Follow up of New Stores opening aligning the Base Stocks , Merchandising and
2) Visual Merchandising :-
Visual Merchandising of Counters: Visibility (Branding), Maintenance, New visuals,
development of POSM materials (Leaflet , Emailers , Makeup Voucher etc) and Promotional
Co-ordinating with Graphic and Web designers for Advertisement Layouts and Brand Visual
Layout and ensure them to follow as per the merchandising and communication guidelines.
3) Commercial and Financial:-
Retain and expand distribution of customer database.
Monitor and Analyze Sell out data and prepare brand forecast orders.
Solve the commercial problems like (goods to be returned, chunning the stocks across the chains
and customer issue).
Implementation of setting base stocks for Full Line Counter (3 Axe).
Purchase and manage the purchasing budget
Maintain and track the all marketing expenses and ensure timely vendor payments.
Work on brand A & P Report.
Allocation & Distribution of POS Materials & GWP’s.
Induction Training to New Counter Staff.
Ensure all marketing expenses to spend with in the budget.
4) Reports and Presentations:-
Monthly Brand Stocks and Sales Report.
Monthly Competition Activity Report.
Monthly Brand Promotional Activity and Feedback Report.
New Launch Report.
New Launches Marketing Presentation for Sales Team and Suppliers.
Yearly Key Highlights presentation for Brand.
Press Release and Brand Advertisement Presentation.
Retailer Monthly Ranking Report.
Monthly Sales Tracking Report.
Recent Major achievements:-
· Increase Givenchy sales in key stores upto 40% by doing Monthly Promotional Activity
in 2013 & 2014.
· Organize and work towards a successful launch of Gentlemen Only Fragrance in 2013
with the growth of 30% in Men’s Category Fragrance.
· Organize and work towards a successful launch of Givenchy “Le Rouge” Lipsticks in
2013 with the growth of 79% in Lipsticks Category.
2/ Jashanmal Group – Harmony Distributors Pvt.Ltd (Mumbai) Aug 2006 to Feb 2008
(1 year 7 months)
Company Profile: Harmony is the distributors of Fragrances, Writing Instruments, Photographic
equipments, & corporate gifts established in 1997. (Jashanmal Group of Companies based in Middle
Harmony Brand Portfolio: - Calvin Klein, Aigner, J.Del.Pozo, Police Perfumes, Cross Pen and Yashica
Designation: Brand Executive (Calvin Klein, Aigner, Police Perfumes, J.Del.Pozo & Tous)
1. Marketing Activities :-
· Execution of Marketing Strategy.
· Promotions: Instore and Sampling Activity.
· Contribution and Implementation of New Product Launch.
· Visual Merchandising of Counters (Visibility, Branding, New Visual Change and POS Material).
2. Reporting :-
· Preparation of Import Purchase Order and Retailer Purchase Order.
· Execution Monthly Sales Report.
· Competitor’s Activity Report.
3/ Softline Software Services Pvt Ltd (Mumbai) April 2003 to July 2006 (3 year 3 months)
Company Profile: Softline Software Services Pvt Ltd. is a multinational software company with 16
offices spread across India, Middle East and South-East Asia. SSSPL is involved in development and
marketing of ERP/Business Accounting Solutions /e-CRM for Small and Mid-Sized Companies. Product
is FOCUS and has more than 18000 users using it in India and Abroad.
Job Responsibilities: Customer Support Associate:-
· Maintaining the database of Technical Support team and ERP Implementers in e-CRM
(Customer Relationship Management).
· Lodging the complain of the Customers in e-CRM and Support Calls Allocation.
· Technical Support to the Customers for Installation of Software (Focus and e-CRM) with the
help of telephonic support, online support through chat or web mail. Even provide technical
support for other software related queries
· Preparing the reports of daily support calls, AMC and keeps the records of Customer
Retention Ratio in e-CRM
· Follow up with the customers for AMC (Annual Maintenance Contract)
o B.A. from Mumbai University – Kalina.
o H.S.C from RJ College - Ghatkopar (W)
o S.S.C from Guru Nanak English High School – Vikhroli (W)
o Web- Designing (Photo Shop)
o MS Office (Word , Excel and Power Point)
o Other software: BAAN (ERP), Focus Software (ERP), CRM Software
Ability to learn fast.
Maintaining good Inter-personal relationships.
Hardworking and Sincere.
Punctuality and Discipline
Good skill of making Presentation.
Address: A Wing , 301, 3rd Floor , PNG Co-operative Society , Behind Café Coffee Day , Opp.Powai
Lake. Mumbai – 400076.