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NAZIYA RESUME

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NAZIYA RESUME

  1. 1. Naziya Khan Mobile no: - 9819753514 E-mail:- naziya.tarz@gmail.com 10 years+ of experience into Luxury Marketing and Customer Support. Objective is to pursue a challenging and growth oriented career in Marketing for Luxury goods. Work Experience 1/ Tarz Distribution India Pvt.Ltd (Mumbai): March 2008 to till date (6 years+) Company Profile: Tarz is the distributor of international Fragrances, Cosmetics and Skincare in India and is part of Chalhoub Group (based in Middle East since 55 years and handling a portfolio of 200 luxury brands in 11 countries). Tarz Brand Portfolio: Calvin Klein, Davidoff, other brands of the Coty Group,Parfum Givenchy, FENDI ,Christian Dior, Make Up Forever (LVMH group) and La Prairie (Nivea Group). Designation: Marketing Co-ordinator (FENDI Fragrance, Givenchy Fragrances and Cosmetics: from Jan 2009 till date. Calvin Klein & Davidoff from March 2008to Dec 2008). Job Responsibilities: 1) Marketing and Brand Activities :-  Plan and Execution of Marketing Strategy to achieve the designated brand objectives.  Plan and Execution of Monthly Promotional Calender and Yearly Marketing Calender.  Promotions (Space negotiation with retailers and Special Offer’s for Customer’s) by doing Instore /Mall Animations and Seasonal offers (Gifting Ideas , Hampers and Gift Voucher’s).  Plan and Execution of Product Launches and Reboost the current product on catalogue.  Co-ordinating with Media Agency for Press Release, Photo Shoots , Special Events and Buying Advertisement in Magazine.  Co-ordinate with Suppliers for all Above the line and Below the line activity.  Monitor and Follow up of New Stores opening aligning the Base Stocks , Merchandising and Project status 2) Visual Merchandising :-  Visual Merchandising of Counters: Visibility (Branding), Maintenance, New visuals, development of POSM materials (Leaflet , Emailers , Makeup Voucher etc) and Promotional Setups.
  2. 2.  Co-ordinating with Graphic and Web designers for Advertisement Layouts and Brand Visual Layout and ensure them to follow as per the merchandising and communication guidelines. 3) Commercial and Financial:-  Retain and expand distribution of customer database.  Monitor and Analyze Sell out data and prepare brand forecast orders.  Solve the commercial problems like (goods to be returned, chunning the stocks across the chains and customer issue).  Implementation of setting base stocks for Full Line Counter (3 Axe).  Purchase and manage the purchasing budget  Maintain and track the all marketing expenses and ensure timely vendor payments.  Work on brand A & P Report.  Allocation & Distribution of POS Materials & GWP’s.  Induction Training to New Counter Staff.  Ensure all marketing expenses to spend with in the budget. 4) Reports and Presentations:-  Monthly Brand Stocks and Sales Report.  Monthly Competition Activity Report.  Monthly Brand Promotional Activity and Feedback Report.  New Launch Report.  New Launches Marketing Presentation for Sales Team and Suppliers.  Yearly Key Highlights presentation for Brand.  Press Release and Brand Advertisement Presentation.  Retailer Monthly Ranking Report.  Monthly Sales Tracking Report. Recent Major achievements:- · Increase Givenchy sales in key stores upto 40% by doing Monthly Promotional Activity in 2013 & 2014. · Organize and work towards a successful launch of Gentlemen Only Fragrance in 2013 with the growth of 30% in Men’s Category Fragrance. · Organize and work towards a successful launch of Givenchy “Le Rouge” Lipsticks in 2013 with the growth of 79% in Lipsticks Category. 2/ Jashanmal Group – Harmony Distributors Pvt.Ltd (Mumbai) Aug 2006 to Feb 2008 (1 year 7 months)
  3. 3. Company Profile: Harmony is the distributors of Fragrances, Writing Instruments, Photographic equipments, & corporate gifts established in 1997. (Jashanmal Group of Companies based in Middle East). Harmony Brand Portfolio: - Calvin Klein, Aigner, J.Del.Pozo, Police Perfumes, Cross Pen and Yashica Camera. Designation: Brand Executive (Calvin Klein, Aigner, Police Perfumes, J.Del.Pozo & Tous) Job Responsibilities: 1. Marketing Activities :- · Execution of Marketing Strategy. · Promotions: Instore and Sampling Activity. · Contribution and Implementation of New Product Launch. · Visual Merchandising of Counters (Visibility, Branding, New Visual Change and POS Material). 2. Reporting :- · Preparation of Import Purchase Order and Retailer Purchase Order. · Execution Monthly Sales Report. · Competitor’s Activity Report. 3/ Softline Software Services Pvt Ltd (Mumbai) April 2003 to July 2006 (3 year 3 months) Company Profile: Softline Software Services Pvt Ltd. is a multinational software company with 16 offices spread across India, Middle East and South-East Asia. SSSPL is involved in development and marketing of ERP/Business Accounting Solutions /e-CRM for Small and Mid-Sized Companies. Product is FOCUS and has more than 18000 users using it in India and Abroad. Job Responsibilities: Customer Support Associate:- · Maintaining the database of Technical Support team and ERP Implementers in e-CRM (Customer Relationship Management). · Lodging the complain of the Customers in e-CRM and Support Calls Allocation. · Technical Support to the Customers for Installation of Software (Focus and e-CRM) with the help of telephonic support, online support through chat or web mail. Even provide technical support for other software related queries · Preparing the reports of daily support calls, AMC and keeps the records of Customer Retention Ratio in e-CRM · Follow up with the customers for AMC (Annual Maintenance Contract) Academic Background
  4. 4. o o B.A. from Mumbai University – Kalina. o H.S.C from RJ College - Ghatkopar (W) o S.S.C from Guru Nanak English High School – Vikhroli (W) Computer Skills. o Web- Designing (Photo Shop) o MS Office (Word , Excel and Power Point) o Other software: BAAN (ERP), Focus Software (ERP), CRM Software Core Competencies  Ability to learn fast.  Maintaining good Inter-personal relationships.  Hardworking and Sincere.  Punctuality and Discipline  Good skill of making Presentation. Personal Details Address: A Wing , 301, 3rd Floor , PNG Co-operative Society , Behind Café Coffee Day , Opp.Powai Lake. Mumbai – 400076.

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