1. HAFIZ MD. AL-AMIN
H#102/4, 8/a (new), 15/a (old), Dhanmondi, Dhaka | C: 01718024824 | alamin_hfz@hotmail.com
CAREER OBJECTIVE
To work in an environment where an opportunity of self-assessment and self-improvement is
in both individual and based work that will ultimately lead to the further development of the
common people and me. As well as to adopt the culture and environment of the Trade
Marketing and Distribution sector, in the process, drive my career towards various leadership
positions by learning quickly and staying agile on my feet.
CAREER SUMMARY
I am a TM&D professional with substantial experience in trade marketing & distribution and
client servicing & management. I have been working for several significant campaigns of
British American Tobacco Bangladesh and Royal Homes Limited. Currently I am playing the
role of Trade Marketing Executive in Japan Tobacco International - DTI designing trade
programs & monitoring merchandising distribution & execution nationally. Working for two of
the largest MNCs like Japan Tobacco International & British American Tobacco Bangladesh
gave me the confidence to take up challenges in every sector. I intend to build a career in
branding & communication sector in Bangladesh.
HIGHLIGHTS
• High level computer skills including Excel, Word and Powerpoint
• Strong business development capabilities
• Ability to adopt various developments & changing work environment.
• Experience developing sales and marketing collateral
• Active toastmasters public speaker
• Developing trade programs
• Innovate, design & develop new merchandising materials
CAREER HISTORY
08/2015 continuing Trade Marketing Executive
Japan Tobacco International-DTI - Head office (Dilkusha)
1. Preparing Trade Modality for the market and communicate it to the
field.
2. Analyse industry dynamics and take decisions accordingly.
3. Develop different Brand & Trade campaigns for the market.
4. Monitoring benchmark execution of consumer engagement and
merchandising activities in the market according to Cycle Instruction.
5. Ensuring continuous business growth as per brand & volume wise
target.
6. Hiring, training and evaluating trade marketing professionals.
7. Drive personal initiatives for field force to inspire them to bring out
outstanding results whilst also designing fair incentive schemes.
8. Ensure process-compliance in business operation from internal team-
members & external business partners.
9. Management structure of the trade marketing team for sustainable
business growth.

2. Special Achievements
• Successfully RE-Launch Winston RED in January 2016.
• Make 100 Winston cluster in Dhaka Region (Improvement of Trade,
Merchandising & Activation).
• Successfully launch Winston LEP (Limited Edition Pack) March 2016.
Award from JTI
• For successfully achieving special project, trade program execution
and evaluation.
06/2014 to 11/2014 Territory Officer
British American Tobacco - Mymensingh
1. Ensuring continuous business growth as per brand & volume wise target
2. Business planning based on the requirement of the locality
3. Monitor, evaluate and review field force performances
4. Monitoring the activities of the different employees of distribution house to
assure consistent business growth
5. Drive personal initiatives for field force to inspire them to bring out
outstanding results whilst also designing fair incentive schemes
6. Hiring, training and evaluating Field Force (i.e. Sales Representative, Sales
Supervisor), Third Party recruited TSAs (Territory Sales Assistants)
7. Monitoring benchmark execution of consumer engagement and
merchandising activities in the market according to Cycle Instruction
8. Analyze industry dynamics and take decisions accordingly
Special Achievements
• Bring back Average Daily Sales from 0.95 million to 1.5 million sticks in
three months after post budget price hike.
• Ensuring All International Brands (B&H, JPGL, Pall Mall) and local
brands (Derby Pilot) operates above 100% retention volume.
• Successfully executed the STAR friendship campaign & Navy combat
plan in the territory by and increase the market share of VFM segment
and as well as achieve 3% growth in STAR.
• Successfully executed B&H Fine Cut launch in Phase-1 to ensure 100%
placement of the new brand in targeted outlets by driving Field Force
to perform to the fullest by Field Force Promotion
11/2012 to 01/2013 Junior Officer
Royal Homes Limited - Sylhet
1. Managing the clients
2. Collecting information and search for new clients list
3. Execution of sales opening and sales closing
09/2011 to 12/2011 Intern
IFIC Bank Limited - Sylhet
1. General banking like account opening, customer service, client
management
2. Preparing credit related documents
EDUCATION & TRAINING
2013 MBA
Marketing
CGPA - 3.08

3. Leading University
2012 BBA
Marketing
CGPA - 3.58
Leading University
2006 HSC
Business Studies
GPA - 3.60
Jalalabad Cantonment Public School & College
2004 SSC
Business Studies
GPA - 4.13
The Aided High School
LANGUAGE PROFICIENCY
BANGLA Fluent at Reading, Writing, Listening & Speaking
ENGLISH Fluent at Reading, Writing, Listening & Speaking
HINDI Fluent at Speaking
COMPUTER LITERACY
Computer fundamentals, MS Word, MS Excel, MS Access, MS Power Point, Bangla
Typing, English Typing, Internet & Computer Hardware and
Troubleshooting.
MEMBERSHIPS
06/2008 Rotaract Club of Leading University
Chief Sergeant (06/2008 to 05/2009)
Treasurer (06/2009 to 05/2010)
Community Service Director (06/2010 to 05/2011)
Vice-President (06/2011 to 05/2012)
08/2011 Banned Community of Leading University (Musical Band)
Executive Member
HOBBIES & INTERESTS
o Photography
o Rock Climbing
o Travelling
o Playing games
o Watching sports
o Listening Music
REFERENCE (s)
Mohammad Ali Dip
Sr. Executive, Brand & Activation
Japan Tobacco International-DTI
01787673289
dip.acl@akij.net
Professional Relationship
Bidhan Sarker
Executive, Partner Program
(EX Area Manager-Mymensingh)
British American Tobacco
Head Office, Mohakhali, Dhaka
01777750499
bidhan_sarker@bat.com
Professional Relationship
Brian Emir M. Valenciano
Manager, Brand Activation
Japan Tobacco International
01703545944
brianemir.valenciano@jti.com
Professional Relationship