1. MAHTAB-UD-DIN
Mobile: +92 300/312 942 8482
Lahore- Pakistan Email: maahtabgsk@gmail.com/mahtab.uddeen@gmail.com
Profile:
I have worked with GSK (Consumer HealthCare) Pakistan as a Senior Territory
Sales Executive. I have more than 9 years experienced in FMCG & FMCH
industries as Order Taker, Merchandise Executive, Key Account Executive
(Modern Trade) & Senior Territory Sales Executive. Good knowledge in all
major process of Sales, Marketing, Operation, Coordination, Distribution, Sub
Distribution & Supplies of FMCG & FMCH Industries.
Objective:
To take a challenging & high performance oriented role in the field of Sales, Marketing & to be
an active participant in the development of Trade as well as Organization.
Professional Experience & Skills:
Sales & Marketing:
Able to effectively communicate benefits and value of a company’s products or
services to partners and potential customers.
Experience of professional presentations to customers.
Excellent communications skills to build relationship with potential new customers
and to reinforce ones with existing customers.
Experience of business development and customers.
Strong business communication & decision making abilities.
New product Launching Techniques compatible with the market.
Career History:
Sr. Territory Sales Executive: GSK Consumer Healthcare Pakistan.
(September 2014- February 2016)
Responsibilities:
Led business development and marketing efforts, which expanded the customer base
and introduced products in the markets.
Involved in the development of marketing strategies for the company.
2. 2
Ensure effective spend of trade budgets to maximize sales.
Well manage Primary & Secondary Sales of OTC & FMCG Brands in Lahore.
Additional Assignment of SD’s (District Kasur & Sheikhupura) Primary Sales.
Additional Assignment of New Business Development of COSMETIC CHANNEL in
Lahore.
Build and Align PJP & DSF wise SAF (Shop Attendant Form) of COSMETIC
CHANNEL.
Allocating Territories for the Sales Staff to maximizing the sales opportunities.
Providing leadership and on job training to the sales team.
Restructuring the PJP along with mapping of DSRs areas.
Ensure 100% Achievement of agreed Sales Target & KPIs of assigned Zone.
Implement & distribute Sales Plan of assigned Zone.
Well manage Distributor, Customers and their Operation.
Key Account Executive: GSK Consumer Healthcare Pakistan.
(January 2012- August 2014)
Responsibilities:
Well manage Modern Trade (Both IMT’s & LMT’s) Business in Lahore.
Also manage CSD’s (Zonal Depot & Super Market) Business in Lahore.
Design, Arrange & Execute JBP’s with LMT’s Customers.
Design & Execute JBP’s with Chain Pharmacies of Lahore.
Manage the Merchandiser & Brand Ambassador Team.
Take initiatives of In-Store & Outside-Store Branding.
Coordinate with Advertising Companies for Billboards, POSM Materials and Shop
Fascia.
Plan & Execute BTL Activities.
Take initiatives of In-Store & Outside—Store BTL Activities.
Deployment of Kiosks, Podiums & FSUs according to Plan.
Execute launches of new products and re-launch brands as per plan.
Deployment of merchandising assets as per plan.
Ensure proper record of assets deployed in the market.
Ensure effective spend of trade budgets to maximize sales.
Ensure Customer Wise (LMT’s) Targets and Investments Plan.
Timely identification of issues hampering the business growth for further action.
Liaise with National Key Account Manager (Head Office) regarding market issues
& provide solutions.
Report submits on weekly/daily basis to National Key Account Manager
regarding market feed backs & competitors activities.
3. 3
Maintain Customer wise Brand wise and SKUs wise Target vs. Achievement report
on daily/weekly basis & submit to National Key Account Manager.
Correspond with Operation Manager for the status of Customers/ Distributions
Claims.
Merchandise Executive: GSK Consumer Healthcare Pakistan.
(February 2010- December 2011)
Responsibilities:
SKU wise stock taking at store & Warehouse level.
Display SKU wise stocks on assign shelves.
Display SKU wise stocks on assign shelves.
Intimate the concern person to generate order of stocks out & near to stock out.
Deals with customers & consumers at store level.
Sales Executive Wali Oil Mills [Pvt.] Ltd.
(August 2006- January 2010)
Responsibilities:
Deal as Order Taker for one year in GT & Key Accounts.
Deal as Sales Executive in Lahore surrounding (Shahdrah, Muridkay, District
Kasur, District Okara, and District Sheikhupura for one year.
Ensure Primary & Secondary Sales of Lahore surroundings Cities.
Ensure 100% Achievement vs. Targets of the Distributions.
Academic Details:
Bachelor in Commerce from University of the Punjab, Pakistan.
Technical Qualifications:
Two days Training Session of Psychotherapy in Sun Fort Hotel.
Networking on MCSE Track.
Command on Microsoft Office.
Personal Details:
Date of Birth : September 15th 1985
Place of Birth : Lahore, Pakistan.
Nationality : Pakistani
Marital Status : Married
Passport Number : AH 0174831