2. GQ Fashion magazine
• It has what majority of mainstream magazines have;
• Masthead
• Slogan (Positioning Statement)
• Celebrity/Model
• High key lighting to hide the models imperfections
• The model is also posing with a straight face
• The model is wearing a blue shirt with a dark blue blazer
• There’s a barcode in the left corner of the magazine
• Publishing date
• And the theme which is fashion
3. GQ Fashion Magazine
Masthead
Cover lines and Masthead- in various fashion
magazines, front cover which include the
masthead (title of a newspaper or magazine at the
head of the first or editorial page) are given a
bolder and brighter range of colours in order to
contrast or complement with the overall outfit of
the model or just to go with the main theme
which the magazine represents, this obviously
varies as different magazines have different
themes, same with seasons.
4. GQ Fashion Magazine
Body language
is used to make the models more appealing by
posing in different natural ways, shots targeted at
the models body language are usually taken from
a longer angle as it is done to show various body
gestures. The models are mostly seen looking
directly into the camera or posing in a very
attractive way to promote the look they are
selling.
5. GQ Fashion Magazine
High key lighting
is a variation of lighting for film, television or
photography which aims to reduce the lighting
ratio in the selected scene. The main reason for
such lighting to be used in current days photos
(especially fashion magazines) is to make the
models look more attractive and to make them
stand out. The use of high key lighting can be
spotted by looking at the strong shadow behind
the model.
6. GQ Fashion Magazine
Themes
Can vary depending on the magazines and their
target audience, for example some magazines
such as vogue can have a street ware theme which
usually consists of trendy and fancy designs for
the younger generation.
7. GQ Fashion Magazine
Clothing and colours scheme
can be tied with the theme as the colour scheme
will change depending on the main theme of the
magazine, the color scheme can also blend in with
the clothing and the theme or be more vibrant,
yet again this all depends on the season and the
magazine.
8. GQ Fashion Magazine
Issue date and price
usually positioned below the barcode and is used
to give the audience the information regarding on
how recent the magazine is and how much it
costs.
9. GQ Fashion Magazine
Positioning Statement
also known as a slogan is something that is used to
stand out from other magazines, its usually a
standalone line of catchy text that will allow the
customer/audience to distinguish the particular
magazine from other ones. It is usually placed
above or just below the masthead to make sure
people see it and read it.
10. GQ Fashion Magazine
Representation:
This is a very stereotypical fashion magazine cover
as it includes all of the generic codes and
conventions.
The target audience of this fashion magazine must
be men aged from 26+ as the model used on the
cover is an actor aged 41 who is well known by a
lot of people, the theme of the magazine is also
“informal formal wear” which can attract young
businessmen/ office workers who seek the smart
casual look. Overall the magazine cover seems to
be very attractive and rather effective of the
advertisement technique.
11. Moda Bambini (Fashion for kids)
• Masthead
• Celebrity/Model
• The model is also posing with a straight face
• The model is wearing a white shirt with blue lines
• There’s a barcode in the left corner of the magazine
• Publishing date
• And the theme which is fashion (included in the title
• Names of models in the magazine (bottom right corner)
12. Moda Bambini (Fashion for kids)
• Masthead
• This fashion magazine has a masthead which stands out
yet it isn’t the bold colorful style, this one is rather
boring in terms of the coloring and how it stands out.
