2. CONVENTIONS
• High key lighting- is a variation of lighting for film, television or photography
which aims to reduce the lighting ratio in the selected scene. The main reason for
such lighting to be used in current days photos (especially fashion magazines) is
to make the models look more attractive and to make them stand out.
3. CONVENTIONS
• Body language- is used to make the models more appealing by posing in
different natural ways, shots targeted at the models body language are usually
taken from a longer angle as it is done to show various body gestures. The
models are mostly seen looking directly into the camera or posing in a very
attractive way to promote the look they are selling.
4. CONVENTIONS
• Cover lines and Masthead- in various fashion magazines, front cover which
include the masthead (title of a newspaper or magazine at the head of the first or
editorial page) are given a bolder and brighter range of colours in order to
contrast or complement with the overall outfit of the model or just to go with the
main theme which the magazine represents, this obviously varies as different
magazines have different themes, same with seasons.
5. CONVENTIONS
• Themes- can vary depending on the magazines and their target audience, for
example some magazines such as vogue can have a street ware theme which
usually consists of trendy and fancy designs for the younger generation.
6. CONVENTIONS
• Clothing and colours scheme- can be tied with the theme as the colour scheme
will change depending on the main theme of the magazine, the colour scheme
can also blend in with the clothing and the theme or be more vibrant, yet again
this all depends on the season and the magazine.
7. CONVENTIONS
• Central image- is often what the main cover consists of, it relates to the magazine
in some way, whether it is through style and genre of the magazine or their main
theme. It is always an image that appears to the audience and is relatable to the
magazine, most of the time it will feature a really popular and trendy celebrity.
8. CONVENTIONS
• Issue date and price- is usually positioned below the barcode and is used to give
the audience the information regarding on how recent the magazine is and how
much it costs.
9. CONVENTIONS
• Positioning Statement- also known as a slogan is something that is used to stand
out from other magazines, its usually a standalone line of catchy text that will
allow the customer/audience to distinguish the particular magazine from other
ones. It is usually placed above or just below the masthead to make sure people
see it and read it.
