This document analyzes a magazine cover from Vogue magazine. It discusses the shot type used, which is a mid-shot to show both the subject's face and clothing. It also discusses the color scheme of muted colors like beiges and browns to allow the red logo to stand out. The target audience is identified as young, fashionable women ages 20-34 from higher socioeconomic classes based on the elegant representation of the subject and focus on spring fashion tips.

1. Masthead
Main image
Direct address
Anchorage text Cover lines

2. • What shot type has been used? Why do you think
that they have opted for this?
A mid shot has been used to allow the audience to
focus on the subject’s face and clothing. Vogue is
a fashion magazine so a mid shot instead of a
close-up shot was used in order for the clothing
to be brought to the attention of the audience
also. The flattering high-key lighting allows the
subject to look glamorous so keeping with the
conventional fashion magazine approach, to
convey the intended target audience of
fashionable women. The subject’s pose
demonstrates elegance but is also carefully
positioned so as to show off her makeup, nails,
hair and other items of clothing within the shot.

3. • What is the colour scheme?
Muted colours have been used such as beiges,
creams, light and dark browns, and dark oranges.
This allows the bright red of the logo to stand out
against the simple background. The subject’s hair
and jacket have cleverly been fitted to this colour
scheme to allow focus on her pale face and dark
hat, which stand out, along with the brighter
orange of her jacket. The soft lighting on the
subject’s face does not provide a harsh contrast,
which adds to the colour scheme fitting it and
complementing other parts of the image.

4. • Explain the conventions’ impact. Why have they been used? What is their
effect? Who are they targeting? What does it communicate to you about
the audience/genre/music artists/models etc.
The large masthead makes it clear what magazine it is, and the editing of the
subject’s head being overlaid on top of the logo shows confidence in their
brand image that the viewers would know what magazine it is from the
glamour displayed and the 3 visible letters of the logo. The cover lines and
anchorage text have been displayed in white so as to stand out against the
musty colour scheme of the magazine in this issue, which inform the
viewer quickly and clearly of the content inside the magazine. The direct
address of the subject on the front cover highlights the glamour and
elegance the magazine is trying to create for its image, and also reflects
the confidence the magazine has for their brand image and the brand
loyalty of its readers. There is no skyline, slogan, or covermount on this
magazine which shows Vogue is too sophisticated to include those in their
minimalistic magazine front cover. The target audience of young
fashionable women in the A, B, and C1 demographic would be attracted to
this magazine cover due to the high amount of class displayed by the
subject through body position, facial expression and direct address.

5. • Who is the target audience for this magazine?
How do you know? Apply demographics and
psychographics to the audience.
The target audience for the magazine is young
women of the higher classes of A, B, and C1, with
a high sense of fashion and confidence. This is
displayed through the elegant position and
manner of the subject on the front of the
magazine cover, along with the cover lines
displaying the Spring fashion tips inside the
magazine. On the Vogue website, the target
audience is described as mostly between the ages
of 20-34 years, female, with an above average
income and in a position of high management or
high social status.

6. • Who or what is represented on the cover?
(music, social groups, gender etc) Is it a
positive or negative representation?
The well-known young actress Emma Stone is
represented on the cover of this magazine as
an elegant young woman who is interested in
fashion and is confident in herself and her
body image.