2.  Mainstream audience-
Captain America, targeted at
a male audience
 Comic book figure
 Captain America is centre of
frame fill image – eye
catching, bold, straight to the
point
 The colour scheme is similar to
the character and the film
 Older target market; mainly
men aged 25+
 On the cover it also mentions
other films that will feature in
the magazine, letting the
audience know that other film
reviews are available
 The caption at the bottom
„SAY HELLO TO OUR BIG
SCARFACE SPECIAL‟ shows
sense of humour, as fans would
recognise it‟s from Scarface
and therefore would be even
more intrigued by the
magazine.
Empire magazine is a British Magazine.

3.  This magazine cover is
directed at extreme film
fans, because the
cover usually features
film directors, who are
well known by film
intellects
 More detailed and
formal
 Shows previews
 Neutral colour scheme;
not in character or do
to with the film
 The magazine will be
more about the actual
production of the film
rather than the film.
Sight & Sound is a British monthly
film magazine published by the
British Film Institute (BFI)

4.  Mainstream audience
shown by central
image of Spiderman
 Bold blockbuster style
connotes what the
magazine is about
 Futuristic layout
 The caption „Heroes
of 2014!‟ suggest that
the film magazine is
targeted at hero
comic fans for this
edition
 Eye-catching chaotic
layout; primary
colours are bright and
bold
Target market for this magazine are men in
their late teens -20s. This magazine cover
wouldn‟t be suitable for our target market of
young females aged 16-24.

5.  Silhouettes/cartoon effect
 Graphic design
 Main character featured
 Simple- attracts the audience as
there‟s not much text to take
away the attention of the main
character
 Bold/ straight to the point
 Not scary
 Directed at one film
 Indie magazine- younger niche
audience, aged 16-24. This
magazine can also be read
online (cross media conversion)
 No reviews and comments are
shown on the magazine cover ,
which makes the audience what
to know more, therefore they will
look inside it.
 The barcode is shown as part of
the magazine, makes it clear that
the magazine is self promoting
and aware of their audiences.
Little White Lies are a British
independent movie magazine that
features writing, illustration and
photography related to cinema. Their
target audience are creative, artistic
youngsters.

6.  Looks dates
 The font is in green
which connotes
„gore‟ of horror
 At the bottom of the
title it mentions “The
first in fright since
1979” which suggest
the magazine is
selling themselves
based on their history
 This magazine cover
attracts the niche
market of „geeks‟
who know their horror
films.
This magazine cover would not appeal to
our target audience as it specialises in the
genres of slasher, splatter and exploitation
films, thus the front cover is of THE EXORCIST.