Images And Optimization SES Presentation


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How to optimize your images - SES Chicago 2009 Presentation

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  • If you share something, most of the time the networks are going to pull the info from that page. If the info is NOT filled out, then it makes it harder for us to share. We have to go back and copy and paste etc. We want it to be easy - don’t lose us. Just let us click a button and be on our way!
  • Images And Optimization SES Presentation

    1. 1. -Matt Siltala Dream Systems Media
    2. 6. Images, Why Bother? <ul><li>Additional SERPs </li></ul><ul><li>Traffic </li></ul><ul><li>Backlinks </li></ul><ul><li>Branding </li></ul><ul><li>Reputation </li></ul><ul><li>Viral (Get A Conversation Going) </li></ul><ul><li>SALES!!!! </li></ul>
    3. 7. Go Viral; Info Graphics & Images In Viral Content
    4. 8. First Things First Post It On Your Blog
    5. 9. Optimize The Image & Post <ul><li>Name of the Image </li></ul><ul><li>Alt Tags </li></ul><ul><li>Title of Post </li></ul><ul><li>URL </li></ul><ul><li>Tags/Categories </li></ul><ul><li>Adding Code “Add This Image To Your Site” </li></ul><ul><li>Make Sure Your Post Can Be Socialized (Shared) </li></ul><ul><li>Make Sure It Doesn’t suck </li></ul>
    6. 10. Sharing The Image Make It Easy
    7. 11. Info-Graphic Examples:
    8. 14. Why You Need To Optimize Lost Bored
    9. 15. Images In Viral Content Again, making sure you are using keywords in titles, images (alt tags) and where you can in the content. All the same rules apply, but these images can get picked up and that means more traffic to your site.
    10. 16. Using keywords like “snowboarding” in the title of post, in content etc.
    11. 17. These posts generally rank well with a decent “push” behind them.
    12. 18. Link Bait Is Not Dead Consider the following: <ul><li>How To Tell If You Need A New Mattress. </li></ul><ul><li>How To Tell If You Have Had Too Much Sex On Your Old Mattress. </li></ul>
    13. 19. It’s going to make people want to click, and read on
    14. 20. The more people click, the more people save, the more they share. This all leads to more traffic, and of course - MORE BACKLINKS. This makes the image more popular - All of this = GOOD for SEO (insert evil laugh)
    15. 21. It’s OK: Post It Everywhere <ul><li>Blog Posts </li></ul><ul><li>UGC (User Generated Content Sites) </li></ul><ul><li>Image Sharing Sites </li></ul><ul><li>Voting Sites </li></ul><ul><li>Remember Previous Slide (just a few of hundreds of places) </li></ul>
    16. 22. Get Results 44,000 plus people have seen this image and now know about the website & over 60 people have been talking about it. This is JUST Stumble Upon too.
    17. 23. Control The SERPs
    18. 24. The retail industry is HUGE for images, we have over 1/2 of our customers (that we ask) buy because of doing an image search first.
    19. 25. Matt Siltala Dream Systems Media, Founder @Matt_Siltala on Twitter
    20. 26. If You Didn’t Like This Take it up with Kenny
    21. 27. Matt Siltala Dream Systems Media, Founder @Matt_Siltala on Twitter