Stand. Pause. 4Fs. Opening comment – local news, mention a convo, industry issue, compliment audience, thank organisers, personal bridge to audience. Good news. Now is the best time in 50 years to be marketing your business. Thanks to the web, the tools at our disposal, for free, 1-2-3
Who’s on Twitter...? Everyone else can tune out for 30 secs.
Uses Social Media? Success with Social Media? Move country? STAND UP: Who uses Facebook? Blogs? YouTube? Twitter? LinkedIn? WHO WANTS TO WIN BLUEWIRE WINE..? Pass bucket & add your card.
FEARS: Wasting time, say something wrong, start a fight, get fired, get sued, negative comments … Jot down a fear you have. If I haven’t addressed it by Q&A ask me!
21-year-old female college student in Seattle from Weiner's Twitter account Send lewd pic via twitter & there was a huge uproar. Natural reaction – ban Twitter – avoid potential embarrassment. What if Weiner had taken a knife and stabbed the girls??
Tools. Used correctly are very effective if you’re taught how. If you don’t learn how to use them they can be dangerous. Done properly can have a positive effect IF you know & follow the rules! Like a knife or a car – if you don’t know how to use you can chop off your finger or crash!
Don’t have enough time, employees might waste time, it’s often banned. Start telling Dell story.
Jeff Jarvis, Computer warranty. Shocking customer service. Blogged + 253 comments. No response. Dell Hell. #1 on google for DELL. Share price dropped. Then they realised. (pre-twitter & facebook) Michael Dell came back, $1.5m to resurrect problem. Corporate Blog + Idea Storm.
5 years ago: Twitter & Facebook didn’t exist, so faster now. Met @RichardatDELL Now DELL are leading the way!
Done properly can have a positive effect IF you know & follow the rules! Like a knife or a car – if you don’t know how to use you can chop off your finger or crash!
Social media is like one big cocktail party. Meeting new people, hanging out with people we like. LISTEN, ASK, NEVER SHOUT.
Sydney Opera Center
WHAT STEPS did you do with last marketing effort to make it “sharable?” We did this for our event. 42 retweets. Which reached ~20,000 extra followers (personally endorsed too) REACHED 40 x our 521 followers. Who bought tickets via TWITTER (not on our email list).
Walking down the factory floor.
“ Take a Blog after breakfast” – a previous person.... Single Greatest Business Asset. National Publications, book deal & interactions with 100s of 1000s of small business owners. Significant Search Engine traffic, EVEN NONE TRUE, would still do it. Instrinscally rewarding. Makes better THINKER, WRITER, SPEAKER, SALESPERSON, and FOCUSED on LEARNING...
Blogging humanises your company too
BLANK OUT SCREEN. Many of you received our 1 st EDM. Toby & I in business 12 months & we wrote to everyone we knew. Written in, double, triple, quadruple checked the spelling, HIT SEND. Sit back, breath a sign of relief & wait for the email to arrive in Inbox --- DEAR ADAM. To all 700 people. Good for the 3 Adams but terrible for everyone else! For Bluewire – it is still our best form of social. 3Ps – people, participation, promotion. Mistakes – Dear Adam, WIIFM, Prizes, In This Issue
All marketers are for these 1-on-1 convos.
Imagine what that would cost on TV?
Remarkable content - hire a journalist student or grad. Digital Native.
Hypothetical – Jeff Jarvis – mega blogger & the Internet’s 1 st TRUST AGENT – KDBi – late at night – doesn’t quite get the hang of it --- and because his daughter is sick he gives up, spits dummy & gives it a terrible review on his blog. He tweets about it, blogs & causes huge reputational damage for KDBi and the industry. HOW DO YOU RESPOND…?? Break into groups of 3 & 4 for a few minutes.
Mums make decisions. Are you chatting with them?
How to get on the front foot using social media Might have seen Play video
4,859,919 followers! Question: think back to the last marketing activity you did... How did you personalise it???
180 videos in 48 hours. Ashton Kutcher, Demi Moore, Christina Appelgate, Twitter founder, high profile bloggers, Starbucks (10m facebook fans) Twitter followers increase 1000% Facebook “LIKED” by 600,000
Imagine what that would cost on TV?
55% increase in sales (3 months) 107% increase in sales (once @replys came out) --- but they ‘stopped’ their campaign rather than continued al the good work. 23 tweets since July 2010.
Not SOCIAL MEDIA bc POPULAR It’s SOCIAL MEDIA because you can BUILDS RELATIONSHIPS with GOOD CONTENT NOT CONTENT about you CONTENT That solves people’s problems & is remarkable Not WEB MARKETING on a whim It’s about a WEB STRATEGY that positions you as the only choice to do business with.
Truth About Social Media for Business - Nixon
Truth About Social Media in Business Adam Franklin – Bluewire Media
<ul><li>Bullet one </li></ul><ul><ul><li>Bullet two </li></ul></ul><ul><ul><ul><li>Bullet three </li></ul></ul></ul>