As proponents of using evergreen and owned content assets as part of your content marketing mix, we recommend that our clients liberally repost their most popular content (when it’s relevant and appropriate, of course).
And while many marketers embrace this strategy, others aren’t yet convinced. Won’t reposting the same piece of content bore my audience? Will I see fewer clicks and engagement on the content after the initial post? And, at worst, won’t it eventually drive my community away, especially if they see me as endlessly posting my own company’s content?
Fair questions, all. We decided to look at the data.