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Sphinncon 2010: Using WordPress As Social Media & Seo Hub


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WordPress works great as a hub for your social media and SEO activity. WordPress plugins and tools are described within for making your WordPress blog and/or site into an effective social media and SEO hub.

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Sphinncon 2010: Using WordPress As Social Media & Seo Hub

  1. 1. Optimizing WordPress to be your social media/seo hub Sphinncon Israel March 7, 2010 Presented by: Miriam Schwab Friendly CEO, illuminea
  2. 2. WordPress is social
  3. 3. SEO
  4. 4. WordPress SEO showdown
  5. 5. <ul><li>Use keywords in social media for better targeting </li></ul><ul><li>Use keywords from social media in SEO </li></ul><ul><li>Diverse traffic streams </li></ul><ul><li>Link building </li></ul><ul><li>Use SEO to build up social profiles </li></ul><ul><li>Blogging = long tail keywords </li></ul><ul><li>Build long-term “social” relationships with visitors </li></ul>
  6. 6. Social Media Integration
  7. 7. Twitter X
  8. 8. Facebook Simple Facebook Connect Plugin
  9. 9. More social for your blog
  10. 10. RSS <ul><li>Feedburner – auto-detect with: </li></ul><ul><ul><li>Plugin </li></ul></ul><ul><ul><li>. htaccess </li></ul></ul><ul><ul><li>Hardcode RSS query in header.php </li></ul></ul>
  11. 11. Email Source: Nielsen
  12. 12. RSS to Email <ul><li>Feedburner or MailChimp </li></ul>
  13. 13. SMM Analytics
  14. 14. RSS to everywhere
  15. 15. Mobile
  16. 17. SEO
  17. 18. Basics √ Pinging ( mega ping list ) + ping optimizer plugin √ Easy management of meta robot tags √ XML sitemap plugin √ www preference √ rel=canonical
  18. 19. All in One SEO
  19. 20. Meta robots tags <ul><li>Yoast’s Meta Robots WP Plugin </li></ul><ul><ul><li>Prevent indexing of your search result pages, while still allowing the search engines to follow the links on them, by adding noindex,follow robots meta tags. </li></ul></ul><ul><ul><li>Prevent indexing of the subpages to your homepage, by adding a noindex,follow. </li></ul></ul><ul><ul><li>Prevent indexing of your login, register and admin pages by adding noindex robots meta tags. </li></ul></ul><ul><ul><li>Nofollow the category listings on single posts and pages to prevent PageRank leakage. </li></ul></ul><ul><ul><li>Nofollow outbound links on your frontpage. </li></ul></ul><ul><ul><li>Nofollow tag links. </li></ul></ul><ul><ul><li>Edit your robots.txt and .htaccess from within your WordPress. </li></ul></ul><ul><ul><li>Add robots meta tags to individual posts and pages. </li></ul></ul>
  20. 21. Breadcrumbs <ul><li>Plugins </li></ul>
  21. 22. Broken Link Checker <ul><li>Monitors your blog for broken links </li></ul><ul><li>Monitors links in your posts, pages, the blogroll, and custom fields </li></ul><ul><li>Detects missing images and redirected links. </li></ul><ul><li>Each link can be edited or unlinked directly via the plugin's page, without manually editing each post. </li></ul>
  22. 23. SEO Smart Links
  23. 24. Insights
  24. 25. Yet Another Related Posts Plugin
  25. 26. Speed
  26. 27. WP Super Cache <ul><li>Michael Gray’s guide to caching </li></ul>
  27. 28. More speed <ul><li>WP Tuner – analyzes your blog to see what’s causing slowness (plugin, host?) </li></ul><ul><li>Gzip your pages </li></ul><ul><li>WP Minify – combines and compresses JS and CSS files </li></ul><ul><li>Clean Options - Finds orphaned options and allows for their removal from the wp_options table. </li></ul><ul><li>WP-Optimize – optimize db tables, remove post revisions, spam comments, etc. </li></ul>
  28. 29. More speed <ul><li>Place scripts at bottom of page </li></ul><ul><li>Optimize images </li></ul><ul><li>Replace PHP queries (stylesheet, pingback, feed,etc.) with hard code </li></ul><ul><li>Disable hotlinking in .htaccess, give them a present </li></ul><ul><li>Turn off post revisions – add line to wp-config.php: define('WP_POST_REVISIONS', false); </li></ul><ul><li>13 tags to delete from WP themes </li></ul>
  29. 30. Security <ul><li>Get rid of “admin” user </li></ul><ul><li>Custom URLs for logging in </li></ul><ul><li>Change table prefixes from wp </li></ul><ul><li>Move wp -content folder somewhere else </li></ul><ul><li>Force using SSL on wp -admin directory </li></ul><ul><li>Upgrade, upgrade, upgrade! </li></ul>
  30. 31. Thank you! [email_address] Also see us at: WordPressGarage Twitter: @ miriamschwab