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Amplifying Your Voice - Social Media 201

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These are the slides created by Monica Burns (@ClassTechTips), Kelly Grogan (@KellyEd121), Kristin Ziemke (@KristinZiemke) and me, Mark Anderson @ICTEvangelist. They come from our recent session together on 'Amplifying your voice' aka Social Media 201 for Educators.

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Amplifying Your Voice - Social Media 201

  1. 1. Web automation
  2. 2. Automate your social messages Web automation
  3. 3. Web automation Automate your blog schedule Automate your social messages
  4. 4. Leverage the power of the web Web automation Automate your social messages Automate your blog schedule
  5. 5. Make amplifying your voice easier Web automation Automate your social messages Automate your blog schedule Leverage the power of the web
  6. 6. Web automation Automate your social messages Automate your blog schedule Leverage the power of the web Make amplifying your voice easier
  7. 7. Available tools
  8. 8. Available tools Buffer App
  9. 9. Available tools Buffer App IF App
  10. 10. Available tools Buffer App IF App Tweetdeck
  11. 11. Buffer App Great for scheduling messages to Twitter, Facebook, LinkedIn & Instagram
  12. 12. Great for scheduling tweets, e.g. for a Twitter chat
  13. 13. Tweetdeck Great for scheduling tweets, e.g. for a Twitter chat
  14. 14. Great for automating events based upon
 activity, e.g. writing a new post or adding a video to YouTube
  15. 15. IF App Great for automating events based upon
 activity, e.g. writing a new post or adding a video to YouTube
  16. 16. Blog / site automation
  17. 17. Blog / site automation Wordpress - Jetpack > Publicize
  18. 18. Blog / site automation
  19. 19. Blog / site automation Wordpress - Tweetily
  20. 20. Blog / site automation
  21. 21. Blog / site automation Wordpress - TweetWheel Pro
  22. 22. Leverage
  23. 23. #AppShareLive
  24. 24. We are in a digital revolution. How might we educate for an unknown future?
  25. 25. Social Media Platforms Asia Pacific Adopted from Gabile and Burns, 2005 & Apple, 2015
  26. 26. Social Networks (millions) http://www.statista.com/statistics/272014/global-social-networks-ranked-by- number-of-users/http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
  27. 27. Social Media Platforms WeChat
  28. 28. Social Media Platforms Skype
  29. 29. Image: @_EdShare
  30. 30. Cultural Understanding Multiple Languages Global Expertise Hyperlocal Focus Build Community #UmbrellaRevolution #OccupyCentral #Snowden #OccupyAdmiralty Hyperlocal
  31. 31. Leveraging Hashtags to Create Community Cultural Understanding Multiple Languages Global Expertise Hyperlocal Focus Build Community #UmbrellaRevolution #OccupyCentral #Snowden #OccupyAdmiralty Hyperlocal
  32. 32. Developing a Digital Identity There are stories hidden in the language we use, whether we’re conscious of them or not. They tell the truth of our hearts and minds. Cheryl Strayed, Brave Enough There are stories hidden in the language we use, whether we’re conscious of them or not. They tell the truth of our hearts and minds. Cheryl Strayed, Brave Enough
  33. 33. discover.twitter.com/first-tweet
  34. 34. @neiltyson
  35. 35. REVISIT & REFLECT With a partner pick one form of social media you use. Reflect on your sharing process. What is your online voice?
  36. 36. Start of Post End of Post Initial Sharing Process Post Driven
  37. 37. Amplified Sharing Process Identity Driven Start Shaping Digital Identity Forever Tweet Chat Blog Insta Video
  38. 38. preparing for a Twitter Chat Writing Process Micro-Writing Process Audience Researching the group, tone, content Prewriting Brainstorming topics for the chat Rehearsal Past experience with chats Drafting Generating questions for the chat Revision & Editing Word count, inclusion, variety live revision during chat Publishing Q1, A1 format, links with responses Think Do
  39. 39. Amplify a Twitter Chat Writing Process Micro-Writing Process Audience Researching the group, tone, content Prewriting Brainstorming topics for the chat Rehearsal Past experience with chats Drafting Generating questions for the chat Revision & Editing Word count, inclusion, variety live revision during chat Publishing Q1, A1 format, links with responses Create a graphic to promote the chat Cheat the character count by posting ?s on an image Use a tool like Tweetdeck to aide live writing and revision Curate chat with Storify & use as feedback Think Do
  40. 40. Amplified Sharing Process Identity Driven Start Shaping Digital Identity Forever Tweet Chat Blog Insta Video
  41. 41. Tweet Chat Blog Video Insta Amplified Sharing Process Start Shaping Digital Identity Forever
  42. 42. Tweet Chat Blog Video Insta FEEDBACK Amplified Sharing Process Start Shaping Digital Identity Forever
  43. 43. participatory cultureJenkins, et. al 2006 interaction relationship collaboration YOU have a voice.
  44. 44. participatory cultureJenkins, et. al 2006 interaction relationship collaboration YOU have a voice. So do THEY.
  45. 45. RELATIONSHIPS build
  46. 46. GENEROSITY practice professional
  47. 47. GENEROSITYIDEAS test new
  48. 48. STORIES share student
  49. 49. VULNERABLE be
  50. 50. CYOA #6WORDSTORY #ADE2016
  51. 51. Chalk Talk
  52. 52. How might we use social media to support transformational learning and professional development? Chalk Talk
  53. 53. 3Ideas you have about moving forward. 2Questions you would like to clarify or explore. 1Open-ended comments, concerns or ideas Where do we go from here?

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