How to Make Social Media  Work for Your Business Nicki Hicks  |   flyte new media
<ul><li>What does social media mean to you? </li></ul><ul><li>Social media is… </li></ul><ul><ul><li>The same as “social n...
<ul><li>Social media is just  one  piece of the puzzle. </li></ul>Flickr photo credit: myklroventrine
 
<ul><li>Attraction </li></ul><ul><li>Retention </li></ul><ul><li>Conversion </li></ul><ul><li>Measurement </li></ul>Flickr...
<ul><li>Rank better </li></ul>
Website Website Blog YouTube video Facebook profile Podcast LinkedIn profile Rich’s Twitter profile
 
 
<ul><li>Rank better </li></ul><ul><li>Drive more traffic </li></ul>
Blogs Social Media
<ul><li>Sell more products/services </li></ul><ul><li>More leads </li></ul><ul><li>More email signups </li></ul><ul><li>Mo...
 
<ul><li>Social media is all about  balance . </li></ul>Flickr photo credit: mikebaird
<ul><li>… Am I adding value? </li></ul>Flickr photo credit: yomanimus Always ask…
<ul><li>Define your goals </li></ul><ul><li>Find your audience </li></ul><ul><li>Engage your audience </li></ul><ul><li>Me...
<ul><li>Generate leads </li></ul><ul><li>Sell products/services </li></ul><ul><li>Increase blog/email newsletter subscript...
<ul><li>Ask them </li></ul><ul><li>Search for them </li></ul><ul><li>What is your competition doing? </li></ul>
<ul><li>Reach out to them via their preferred medium </li></ul><ul><li>Provide the content they’re searching for </li></ul...
<ul><li>Basic stats </li></ul><ul><ul><li>Likes, followers, subscribers </li></ul></ul><ul><ul><li>Mentions, conversations...
<ul><li>Blog </li></ul><ul><li>“ Big Three” </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></...
<ul><li>Funnel potential customers to your website </li></ul><ul><li>Social media hub </li></ul><ul><li>Great for SEO </li...
<ul><li>Start with the right platform </li></ul><ul><ul><li>WordPress </li></ul></ul><ul><ul><li>TypePad </li></ul></ul><u...
<ul><li>Wordtracker Questions </li></ul>
<ul><li>Google Insights </li></ul>
<ul><li>Google Insights </li></ul>
<ul><li>Google Insights </li></ul>
<ul><li>If I want to write about “why blogging is  </li></ul><ul><li>great”, I might write… </li></ul><ul><li>“ Why Bloggi...
<ul><li>If I want to write about “why blogging is  </li></ul><ul><li>great”, I might write… </li></ul><ul><li>“ How Bloggi...
<ul><li>If I want to write about “why blogging is  </li></ul><ul><li>great”, I might write… </li></ul><ul><li>“ How to Wri...
<ul><li>Distribute your blog through multiple avenues </li></ul><ul><li>Use comments to interact with readers </li></ul><u...
<ul><li>Article Marketing might be right for you.  </li></ul><ul><li>Use a service like: </li></ul><ul><li>DistributeYourA...
<ul><li>Fill out your profiles as completely as </li></ul><ul><li>possible, including: </li></ul><ul><li>Avatar (Photo) </...
<ul><li>Give before you get (75/25 Rule) </li></ul><ul><li>Be yourself (or your business) </li></ul><ul><li>Remember it’s ...
<ul><li>Facebook = like </li></ul><ul><li>Twitter = follow </li></ul><ul><li>LinkedIn = connect </li></ul><ul><li>YouTube ...
<ul><li>Create a page by going to: </li></ul><ul><li>http://www.facebook.com/pages/create.php   </li></ul>
<ul><li>Post blogposts (using NetworkedBlogs) </li></ul><ul><li>Post links to helpful articles and videos </li></ul><ul><l...
<ul><li>Create a page by going to: </li></ul><ul><li>http://twitter.com   </li></ul>
<ul><li>Use up to 140 characters </li></ul><ul><li>Post links to your website and/or blog </li></ul><ul><li>Post helpful l...
<ul><li>@ - Mention </li></ul><ul><ul><li>“ I’m speaking today at a @scoremaine workshop, can’t wait!” </li></ul></ul><ul>...
<ul><li>Twitter Search -  http://search.twitter.com/   </li></ul><ul><li>Nearby Tweets –  http://nearbytweets.com/   </li>...
Create a company page by going to: http ://www.linkedin.com/company/add/ show
<ul><li>Import your address book or database </li></ul><ul><li>Include keyword rich links to your blog and website </li></...
Create a company page by going to: http ://www.youtube.com /
<ul><li>Create an enticing title and keyword rich description/tags </li></ul><ul><li>Include keyword rich links to your bl...
Create a company page by going to: http ://www.flickr.com /
<ul><li>Create keyword rich title, description, and tags </li></ul><ul><li>Use images within your blog and website </li></...
 
<ul><li>Find out where your audience is and be there. </li></ul><ul><li>Social media is just  one  tool at your disposal; ...
<ul><li>Nicki Hicks </li></ul><ul><li>[email_address]   </li></ul><ul><li>http://flyte.biz </li></ul><ul><li>http://www.ma...
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How to Use Social Media for Business

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Have you played around with Facebook and Twitter but don't know how to implement them for your business? Learn how now!

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  • Short for Search Engine Optimization What can you do to rank better at the search engines? Split into two parts: On-page Optimization Off-page Optimization
  • Balance between SEO (search engines) and usability/personability (for your users). Luckily…the two go hand in hand.
  • Short for Search Engine Optimization What can you do to rank better at the search engines? Split into two parts: On-page Optimization Off-page Optimization
  • Short for Search Engine Optimization What can you do to rank better at the search engines? Split into two parts: On-page Optimization Off-page Optimization
  • Balance between SEO (search engines) and usability/personability (for your users). Luckily…the two go hand in hand.
  • Balance between SEO (search engines) and usability/personability (for your users). Luckily…the two go hand in hand.
  • How to Use Social Media for Business

    1. 1. How to Make Social Media Work for Your Business Nicki Hicks | flyte new media
    2. 2. <ul><li>What does social media mean to you? </li></ul><ul><li>Social media is… </li></ul><ul><ul><li>The same as “social networking” </li></ul></ul><ul><ul><li>A virtual water cooler </li></ul></ul><ul><ul><li>An online conversation </li></ul></ul><ul><ul><li>Talking with vs. talking at </li></ul></ul>
    3. 3. <ul><li>Social media is just one piece of the puzzle. </li></ul>Flickr photo credit: myklroventrine
    4. 5. <ul><li>Attraction </li></ul><ul><li>Retention </li></ul><ul><li>Conversion </li></ul><ul><li>Measurement </li></ul>Flickr photo credit: Taz-Voll
    5. 6. <ul><li>Rank better </li></ul>
    6. 7. Website Website Blog YouTube video Facebook profile Podcast LinkedIn profile Rich’s Twitter profile
    7. 10. <ul><li>Rank better </li></ul><ul><li>Drive more traffic </li></ul>
    8. 11. Blogs Social Media
    9. 12. <ul><li>Sell more products/services </li></ul><ul><li>More leads </li></ul><ul><li>More email signups </li></ul><ul><li>More conversions </li></ul>
    10. 14. <ul><li>Social media is all about balance . </li></ul>Flickr photo credit: mikebaird
    11. 15. <ul><li>… Am I adding value? </li></ul>Flickr photo credit: yomanimus Always ask…
    12. 16. <ul><li>Define your goals </li></ul><ul><li>Find your audience </li></ul><ul><li>Engage your audience </li></ul><ul><li>Measure based on goals </li></ul>
    13. 17. <ul><li>Generate leads </li></ul><ul><li>Sell products/services </li></ul><ul><li>Increase blog/email newsletter subscriptions </li></ul><ul><li>Gain exposure for an event </li></ul>
    14. 18. <ul><li>Ask them </li></ul><ul><li>Search for them </li></ul><ul><li>What is your competition doing? </li></ul>
    15. 19. <ul><li>Reach out to them via their preferred medium </li></ul><ul><li>Provide the content they’re searching for </li></ul><ul><li>Use social media as the new customer service </li></ul>
    16. 20. <ul><li>Basic stats </li></ul><ul><ul><li>Likes, followers, subscribers </li></ul></ul><ul><ul><li>Mentions, conversations, likes, comments </li></ul></ul><ul><li>Business stats </li></ul><ul><ul><li>Traffic from social media </li></ul></ul><ul><ul><li>Conversions from social media </li></ul></ul>
    17. 21. <ul><li>Blog </li></ul><ul><li>“ Big Three” </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><li>YouTube </li></ul><ul><li>Flickr </li></ul>
    18. 22. <ul><li>Funnel potential customers to your website </li></ul><ul><li>Social media hub </li></ul><ul><li>Great for SEO </li></ul><ul><li>Built-in sharing and distribution tools </li></ul>
    19. 23. <ul><li>Start with the right platform </li></ul><ul><ul><li>WordPress </li></ul></ul><ul><ul><li>TypePad </li></ul></ul><ul><li>Commit to 2-3 posts per week for the first 6 months </li></ul><ul><li>Draw in your audience by using the right keywords </li></ul>
    20. 24. <ul><li>Wordtracker Questions </li></ul>
    21. 25. <ul><li>Google Insights </li></ul>
    22. 26. <ul><li>Google Insights </li></ul>
    23. 27. <ul><li>Google Insights </li></ul>
    24. 28. <ul><li>If I want to write about “why blogging is </li></ul><ul><li>great”, I might write… </li></ul><ul><li>“ Why Blogging is Awesome” </li></ul><ul><li>“ 10 Reasons Why Blogging is Awesome” </li></ul>
    25. 29. <ul><li>If I want to write about “why blogging is </li></ul><ul><li>great”, I might write… </li></ul><ul><li>“ How Blogging Increased My Traffic” </li></ul><ul><li>“ How Blogging Increased Traffic to my Website by 100%” </li></ul>
    26. 30. <ul><li>If I want to write about “why blogging is </li></ul><ul><li>great”, I might write… </li></ul><ul><li>“ How to Write a Stellar Blogpost” </li></ul><ul><li>“ The Ultimate Guide to Writing a Stellar Blogpost” </li></ul>
    27. 31. <ul><li>Distribute your blog through multiple avenues </li></ul><ul><li>Use comments to interact with readers </li></ul><ul><li>Increase exposure with guest blogging opportunities </li></ul><ul><ul><li>AllTop.com </li></ul></ul><ul><ul><li>Google Blog Search </li></ul></ul>
    28. 32. <ul><li>Article Marketing might be right for you. </li></ul><ul><li>Use a service like: </li></ul><ul><li>DistributeYourArticles.com </li></ul><ul><li>iSnare.com </li></ul><ul><li>Squidoo.com </li></ul><ul><li>Hubpages.com </li></ul>
    29. 33. <ul><li>Fill out your profiles as completely as </li></ul><ul><li>possible, including: </li></ul><ul><li>Avatar (Photo) </li></ul><ul><li>Website </li></ul><ul><li>Phone number </li></ul><ul><li>Address </li></ul><ul><li>Description </li></ul><ul><li>“ Extras” – blog feed, other social profiles, etc. </li></ul>
    30. 34. <ul><li>Give before you get (75/25 Rule) </li></ul><ul><li>Be yourself (or your business) </li></ul><ul><li>Remember it’s about engagement </li></ul><ul><ul><li>Have a conversation </li></ul></ul><ul><ul><li>Ask (and answer) questions </li></ul></ul><ul><ul><li>Provide resources </li></ul></ul>
    31. 35. <ul><li>Facebook = like </li></ul><ul><li>Twitter = follow </li></ul><ul><li>LinkedIn = connect </li></ul><ul><li>YouTube = subscribe </li></ul><ul><li>Flickr = connect </li></ul>
    32. 36. <ul><li>Create a page by going to: </li></ul><ul><li>http://www.facebook.com/pages/create.php </li></ul>
    33. 37. <ul><li>Post blogposts (using NetworkedBlogs) </li></ul><ul><li>Post links to helpful articles and videos </li></ul><ul><li>Engage your audience with posts, images, and questions that would interest them </li></ul>
    34. 38. <ul><li>Create a page by going to: </li></ul><ul><li>http://twitter.com </li></ul>
    35. 39. <ul><li>Use up to 140 characters </li></ul><ul><li>Post links to your website and/or blog </li></ul><ul><li>Post helpful links to videos, images, and articles </li></ul><ul><li>Join in the conversation! </li></ul>
    36. 40. <ul><li>@ - Mention </li></ul><ul><ul><li>“ I’m speaking today at a @scoremaine workshop, can’t wait!” </li></ul></ul><ul><li># - Hashtag </li></ul><ul><ul><li>“ We’re going to be talking about Facebook, Twitter, LinkedIn, and more! #allgoodstuff #socialmedia” </li></ul></ul><ul><li>RT – ReTweet </li></ul><ul><ul><li>“ RT @nickihicks: SCORE is a great resource for small businesses. Be sure to check them out.” </li></ul></ul><ul><li>DM – Direct Message </li></ul><ul><ul><li>“ DM nickihicks: Good luck on your presentation today!” </li></ul></ul>
    37. 41. <ul><li>Twitter Search - http://search.twitter.com/ </li></ul><ul><li>Nearby Tweets – http://nearbytweets.com/ </li></ul><ul><li>Twellow: http://www.twellow.com/ </li></ul>
    38. 42. Create a company page by going to: http ://www.linkedin.com/company/add/ show
    39. 43. <ul><li>Import your address book or database </li></ul><ul><li>Include keyword rich links to your blog and website </li></ul><ul><li>Use apps for Slideshare and your blog </li></ul><ul><li>Get involved </li></ul><ul><ul><li>Subscribe to the Answers section </li></ul></ul><ul><ul><li>Join applicable groups </li></ul></ul>
    40. 44. Create a company page by going to: http ://www.youtube.com /
    41. 45. <ul><li>Create an enticing title and keyword rich description/tags </li></ul><ul><li>Include keyword rich links to your blog and website </li></ul><ul><li>Embed videos back into your blog or website </li></ul><ul><li>Use TubeMogul and post to multiple video websites </li></ul>
    42. 46. Create a company page by going to: http ://www.flickr.com /
    43. 47. <ul><li>Create keyword rich title, description, and tags </li></ul><ul><li>Use images within your blog and website </li></ul><ul><li>Allow (and use) Creative Commons licensing to share images </li></ul>
    44. 49. <ul><li>Find out where your audience is and be there. </li></ul><ul><li>Social media is just one tool at your disposal; but used correctly, is an incredibly powerful one. </li></ul>
    45. 50. <ul><li>Nicki Hicks </li></ul><ul><li>[email_address] </li></ul><ul><li>http://flyte.biz </li></ul><ul><li>http://www.maine-seo.com </li></ul><ul><li>http://twitter.com/nickihicks </li></ul><ul><li>http://facebook.com/nickihicks </li></ul><ul><li>http://linkedin.com/in/nickihicks </li></ul>

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