Shapira Marketing Blogging Webinar June 2011-1


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  • Shapira Marketing Blogging Webinar June 2011-1

    1. 1. How to Blog More Effectively June 2011
    2. 3. Agenda <ul><ul><li>Goals of the Webinar </li></ul></ul><ul><ul><li>Optimize </li></ul></ul><ul><ul><ul><li>How, What, When to Write </li></ul></ul></ul><ul><ul><ul><li>SEO for Blogs </li></ul></ul></ul><ul><ul><ul><li>General Recommendations </li></ul></ul></ul><ul><ul><li>Publicize </li></ul></ul><ul><ul><ul><li>Increasing Blog Traffic </li></ul></ul></ul>
    3. 4. Nancy Shapira-Aronovic <ul><ul><li>The Founder and Manager of shapira marketing </li></ul></ul><ul><ul><li>Former Director of Corporate Marketing for the Formula Group </li></ul></ul><ul><ul><li>20+ years experience in Marketing Management, AR and PR for Hi-Tech Companies </li></ul></ul><ul><ul><li>Lecturer on PR, Analyst Relations and Social Media </li></ul></ul><ul><ul><li>Blogger on Marketing, Social Media and PR </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li>Technology PR, AR and Social Media Linkedin Group </li></ul></ul></ul><ul><ul><ul><li>Shapira Marketing on Facebook </li></ul></ul></ul>
    4. 5. Optimize: How to Write a Good Blog Post <ul><ul><li>Choosing a Topic – take a little extra time defining your topic and the post will flow better and you’ll develop something that matters to readers. </li></ul></ul><ul><ul><li>Crafting Your Post’s Title – perhaps the most crucial part of actually getting readers to start reading your post when they see it in an RSS reader or search engine results page. </li></ul></ul><ul><ul><li>The Opening Line – first impressions matter. Once you’ve got someone past your post’s title your opening line draws them deeper into your post. </li></ul></ul><ul><ul><li>Your ‘point/s’ (making your posts matter) - a post needs to have a point. If it’s just an intriguing title and opening you’ll get people to read – but if the post doesn’t ‘matter’ to them it’ll never get traction. </li></ul></ul><ul><ul><li>Call to Action – driving readers to  do  something cements a post in their mind and helps them to apply it and helps you to make a deeper connection with them. </li></ul></ul>
    5. 6. Optimize: What to Write <ul><ul><li>Statistics, graphs and info graphics. </li></ul></ul><ul><ul><li>A collection of links and resources. </li></ul></ul><ul><ul><li>Videos are an interesting, engaging way to spice up your blog posts. </li></ul></ul><ul><ul><li>Interviews with industry thought leaders. </li></ul></ul><ul><ul><li>Use numbers in your title. It has been found that his most popular posts almost always included a number in them (i.e. 9 steps, 4 types, etc.) </li></ul></ul><ul><ul><li>Use Humor </li></ul></ul><ul><ul><li>Write a Series of Posts. </li></ul></ul>
    6. 7. Optimize: When to Write
    7. 8. Optimize: When to Write <ul><ul><li>The best time is in the morning for most views </li></ul></ul><ul><ul><li>Social Media Sharing happens later in the afternoon </li></ul></ul><ul><ul><li>The best day to blog is the beginning of the week </li></ul></ul><ul><ul><li>The more frequently you blog—the more traffic you create </li></ul></ul>
    8. 9. Optimize: How to Use SEO to Bring Free Traffic to your Blog <ul><ul><li>Search Engine Optimization is a technique which helps search engines rank your site higher than the other sites in response to a search query. </li></ul></ul><ul><ul><li>SEO thus helps you get traffic from search engines. </li></ul></ul>
    9. 10. Optimize: Increase Google Traffic
    10. 11. Optimize: Make Your Content Relevant <ul><ul><li>Keyword / Synonym in the page or site </li></ul></ul><ul><ul><ul><li>Body content </li></ul></ul></ul><ul><ul><ul><li>URL </li></ul></ul></ul><ul><ul><ul><li>Page Title, ALT Texts, Meta Tags </li></ul></ul></ul>
    11. 12. Optimize: How to Use ALT Text and meta tags <ul><ul><li>ALT = Image Alternate Text, search engines can “understand” pictures from it </li></ul></ul><ul><ul><li>Meta Tags = Text in the page code that is not visible in the browser. </li></ul></ul><ul><ul><ul><li>Description – controls the display in the search results </li></ul></ul></ul><ul><ul><ul><li>Meta Keywords. Does not help SEO </li></ul></ul></ul>
    12. 13. Optimize: How to Increase Popularity <ul><ul><li>Add external links to blog in order to increase popularity like a Blog Roll </li></ul></ul><ul><ul><li>Use Plugins like BlogGlue to check your SEO as you write your post and check your links </li></ul></ul><ul><ul><li>Try to Increase readers time on page </li></ul></ul><ul><ul><li>Analyse Readers behavior using google analytics and other tools </li></ul></ul>
    13. 14. Optimize: What are people searching for? <ul><ul><li>There are many free SEO and keyword research tools. Google Adwords Keywords Tool is the most recommended one </li></ul></ul><ul><ul><li>Don’t forget to select “Exact Match” </li></ul></ul>
    14. 15. Google AdWords
    15. 16. Optimize: Learning SEO Techniques <ul><ul><li>Link to other sites </li></ul></ul><ul><li>When relevant – link to other content on the web. Especially to other blog posts. </li></ul><ul><ul><li>Trackback </li></ul></ul><ul><li>If you link to a trackback enabled content (see example ), you may paste the trackback URL of places you linked to notify them that you linked to them. </li></ul><ul><ul><li>Internal Links </li></ul></ul><ul><li>Create relevant internal links to other posts in your blog, other blogs or website. </li></ul>
    16. 17. Publicize: Recommendations <ul><li>Submit your posts to social bookmarking sites </li></ul><ul><ul><li>Taking the time to submit your best posts to social bookmarking sites such as Digg , StumbleUpon , Reddit and more can be a simple way to quickly boost traffic to your blog. </li></ul></ul><ul><li>Join Forums, Web Rings or Online Groups . </li></ul><ul><ul><li>Find online forums, web rings, groups or social networking sites such as Facebook and LinkedIn where you can share ideas and ask questions of like-minded individuals. </li></ul></ul><ul><li>Nominate yourself and other blogs for blog awards </li></ul><ul><li>Harness the power of comments </li></ul><ul><ul><li>Leave comments on other blogs to drive new traffic. Make sure you leave your blog's URL in your comment, so you create a link back to your own blog. </li></ul></ul><ul><li> </li></ul>
    17. 18. Increase Visibility -Submit your blog’s URL <ul><ul><li>Google </li></ul></ul><ul><ul><li>Yahoo </li></ul></ul><ul><ul><li>The Open Directory </li></ul></ul><ul><ul><li>MSN Live Search </li></ul></ul><ul><ul><li>Bing </li></ul></ul>
    18. 19. Publicize: Recommendations <ul><ul><li>Create a list of favorite bloggers relevant to your market and put in a Blogroll. Then notify them that they made the list. If the list is good, they'll promote it, and possibly comment. </li></ul></ul><ul><ul><li>Link to your other posts within your current blog </li></ul></ul><ul><ul><li>Go back to older posts and add new links to current posts. </li></ul></ul>
    19. 20. Publicize: Recommendations <ul><ul><li>Join Blogging Communities: </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>Promote on Social Media: </li></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>Twitter and Twibes </li></ul></ul></ul><ul><ul><ul><li>Industry Linkedin Groups </li></ul></ul></ul><ul><ul><li>Ping Yourself: </li></ul></ul><ul><ul><ul><li>Ping-o-Matic! </li></ul></ul></ul><ul><ul><ul><li>Pingoat </li></ul></ul></ul>
    20. 21. Publicize: What is A Blog Alliance? <ul><ul><li>It’s a small group of people who banded together to promote each other using social media and personal blogs as the vehicles of choice to get messages out. </li></ul></ul>
    21. 22. Publicize: Blog Alliance <ul><ul><li>Create a Blog Alliance and leverage your relationships to increase readership </li></ul></ul><ul><ul><ul><li>Comment on each others blogs for self promotion </li></ul></ul></ul><ul><ul><ul><li>Link to one another </li></ul></ul></ul><ul><ul><ul><li>Guest Post on each others blogs to gain a greater reader audience </li></ul></ul></ul>
    22. 23. Publicize: Recommendations <ul><ul><li>Build an e-mail list and send subscribers to post archives </li></ul></ul><ul><ul><li>Disable comment moderation </li></ul></ul><ul><ul><li>Respond quickly to comments </li></ul></ul><ul><ul><li>Submit to blog directories: </li></ul></ul>
    23. 24. Resources <ul><ul><li>How to Use Your B2B Blog to Improve Lead Generation </li></ul></ul><ul><ul><li>3 Guaranteed Ways to Improve Your Blog’s SEO Today </li></ul></ul><ul><ul><li>For Bloggers by Bloggers (Tips) </li></ul></ul><ul><ul><li>Hubspot ebook on Better Blogging for 2011 </li></ul></ul><ul><ul><li>ProBlogger—Not just about making Money </li></ul></ul>
    24. 25. Questions?
    25. 26. nancy shapira-aronovic manager, shapira marketing Cell: 054-4863888 Email: Twitter: nancyshapira Blog: http://shapiramarketing/blog Web: Linkedin: http://www.linkedin/in/nancyshapira Facebook: Skype: nancyshapira