UCBCHL - Using Facebook - tips from FCP and UPStart

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Using Facebook to improve your organization's social media presence. 9 major tips on how to make it work for you.

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  • Wendy Kenin | Community Engagement Specialist | [email_address] This e-mail address is being protected from spambots. You need JavaScript enabled to view it | 415.536.5918 x301 Wendy Kenin has twenty years of background in community organizing and social change innovation with a focus on cultural exchange and co-existence. Wendy serves as a California delegate to the National Committee of the Green Party of the United States, as well as the co-chair of Green Pages, the national newspaper of the US Green Party. She has written for the Navajo Times newspaper about sacred sites and cultural preservation. Certified in California as an advocate/counselor for domestic violence victims, Wendy is the Chair of the Berkeley Peace and Justice Commission where she has led initiatives to counter local disparities and teen dating violence and to support human rights for immigrant and indigenous communities. A fan of permaculture and urban agriculture, Wendy serves on the board of directors of the participatory Green Arts organization Tucson Arts Brigade and G.A.R.D.E.N. Inc , as well as local cannabusiness Doc Greens Healing Collective . A doula, Wendy has started up a full-service East Bay Jewish Doula Collective and attends births throughout the Bay area. She is a mother of 4 children ages 3-11. To support the success of her community, in her spare time Wendy offers assistance to emerging and existing organizations and individuals who are breaking into the online social networking spheres.
  • UCBCHL - Using Facebook - tips from FCP and UPStart

    1. 1.     March 2010 CHPC
    2. 2. Our Facebook Guru – Wendy Kenin
    3. 3. Facebook – Your Home Link to News Item Promote Event CHPC
    4. 4. Facebook – Update Quickly Link to Blog Post a photo CHPC
    5. 5. Facebook – Innovative tools built in CHPC
    6. 6. Start by Listening <ul><li>Start listening – find others like you. </li></ul><ul><li>Where are they? </li></ul><ul><li>What are they saying? </li></ul><ul><li>Imitation is flattery? </li></ul><ul><li>Do you visit fan pages? </li></ul><ul><li>Link to search engine efforts </li></ul>Adapted from Beth Kantor’s Social Media Lab – Facebook
    7. 7. Best Practices to Build a Following <ul><li>Ask their opinion </li></ul><ul><li>Test their knowledge </li></ul><ul><li>Promotions </li></ul><ul><li>Say thank you </li></ul><ul><li>Recruit Fans – w/ prizes </li></ul>Adapted from Beth Kantor’s Social Media Lab – Facebook & Mashable CHPC
    8. 8. Add Free “Apps” http://www.involver.com/pages/gallery.html That was easy CHPC
    9. 9. Facebook – Engage & Measure <ul><li>Just do it! </li></ul><ul><ul><li>Put someone in charge & make them accountable </li></ul></ul><ul><ul><li>Refresh, remix, reboot your ontent </li></ul></ul><ul><ul><li>Track, measure and grade your progress </li></ul></ul><ul><li>Set it up: Set your fan page settings appropriately. Here’s a four minute video http://bit.ly/ajAXJ6 </li></ul>CHPC
    10. 10. Facebook.com/Insights It’s in There” <ul><li>Measure it: Some things to measure (per Beth Kanter) </li></ul><ul><ul><li>Total Fans / Unsubscribers </li></ul></ul><ul><ul><li>New / Removed Fans </li></ul></ul><ul><ul><li>Page Views </li></ul></ul><ul><ul><li>Media Consumption </li></ul></ul><ul><ul><li>Unsubscribes / Re-subscribes </li></ul></ul>CHPC
    11. 11. Facebook Like Page – Alert CHPC
    12. 12. Facebook Like Page – Listen & Engage CHPC
    13. 13. Linking Facebook & Twitter Have both accounts open to set up auto-Tweeting your Facebook micro-blog as headlines using http://www.facebook.com/twitter/
    14. 14. Facebook for Interacting Facebook Page: Posting & Interacting
    15. 15. Tweeting your Facebook micro-blog as headlines Status updates tweet in their entirety if under 140 characters. As soon as you publish an event on facebook, it will automatically tweet Retweets cast your message further and build your network . #hashtag
    16. 16. Profile Set-up <ul><li>Always post your website address and short bio. </li></ul><ul><li>Use every possible front-page description box, and include priority links to your related social networking sites (twitter, youtube, linkedin, etc.). </li></ul><ul><li>Always use an appropriate representative image. </li></ul><ul><li>If the goal is maximum engagement, set your facebook page ‘options’ so that anyone can post to your wall, and so that all posts are visible. You can always go back and adjust later if there’s too much traffic coming in between your posts. </li></ul>PROFILE – Set it up
    17. 17. What makes fb pg link posts strong? <ul><li>Thoughtful, timely, concise commentary/introductions </li></ul><ul><ul><li>Think of your fb pg comments as your micro-blog </li></ul></ul><ul><ul><li>Tags of related/involved facebook pages, individuals </li></ul></ul><ul><ul><li>If the post is automatically carried to twitter, the content in the first 120 characters should be twitter-friendly, including any @mentions or #hashtags </li></ul></ul><ul><li>Nice, relevant picture as available from the linked page (sometimes numerous options) </li></ul><ul><li>Clean, clear link title (usually link titles can be edited) </li></ul><ul><li>Authentic and compelling link “description” (usually link descriptions can be edited) </li></ul><ul><li>Lots of ‘likes’, ‘comments’ and ‘shares’ </li></ul><ul><li>Measure your success with fb insights. </li></ul>Posting – Best Practices
    18. 18. Posting – Links <ul><li>Click on the “link” tab to find the attach-link field. </li></ul><ul><li>Paste your link and click ‘attach’. </li></ul><ul><li>Whew! This came through with its nice picture. But ugly description line. Lets fix that by clicking over the description text. </li></ul>
    19. 19. Posting – Links (More) <ul><li>An appropriate link description is a quote from the referenced page that is representative of its message. </li></ul><ul><li>Paste in and edit your authentic description text to be informative and concise. The more compelling the description, the stronger your link post. </li></ul><ul><li>Then click into your comments field which reads, “Say something about this link.” Here is where you publish your micro-blog statement! Click the share button to post. </li></ul>
    20. 20. Broadcasting your Facebook page micro-blog headlines out your Twitter feed.
    21. 21. Using Facebook Notes <ul><li>Notes are especially useful when you don’t have a website and when your facebook page is your main web presence. You can use notes to post informational items such as press releases or public announcements. </li></ul><ul><li>Notes are kept chronologically as archives of your page and can be surfed. </li></ul><ul><li>You can tag your note, and you can attach photos to your note. </li></ul><ul><li>Notes have their own address link and can be easily shared. </li></ul>
    22. 22. Interacting via Tags <ul><li>You can tag people that you are friends with, pages that you like, and groups that you have joined. You can tag events, too. (Type Ana-Marie Jones) </li></ul><ul><li>Usually when you tag a person/entity, your post appears on their wall and profile. </li></ul><ul><li>Use this powerful free schmooze-marketing tool wisely! </li></ul><ul><ul><li>If your tag-post is redundant on their wall, you should consider whether to remove your tag-post from their wall </li></ul></ul><ul><ul><li>The tag on your wall is still a perk to the tagged and helps broaden your network. </li></ul></ul><ul><ul><li>Try it! </li></ul></ul>
    23. 23. Included twitter @mentions for efficient auto-tweeting interactions from fb Poor use of comment space. Keep links hidden in link attachments when posting. Announcement of the cosponsorship now appears on YES! Magazine’s wall so all its fans can see it & learn about the conference. Use of major event fb link refined with bit.ly – easy-to-identify, easy-to-share. Provides variation in repetitive posts / status updates. The tag symbol reveals that this post from the magazine included NSP Youth Movement, which is why it appears on this NSP Youth Movement page All these chapters around the country are now connected with eachother through this facebook post, and all know about the national conference. The little things!
    24. 24. Lingo Protocols <ul><li>If you’re automatically sending your facebook posts to twitter, keep the priority message and any #hashtags or @mentions in the first 120 characters. </li></ul><ul><li>Posts should not be too cryptic. </li></ul><ul><li>Simple, clear, informative, concise, professional. </li></ul>
    25. 25. Healthy Boundaries and Etiquette <ul><li>Keep your interactive facebook page comments and twitter posts professional. </li></ul><ul><li>Use tags for mutual promotion, and don’t overdo the frequency. </li></ul><ul><li>Keep in mind when you tag a person in a photo that it will appear in the list of photos of that person. </li></ul><ul><li>Regularly review the visible posts on your facebook page and twitter profile to ensure they have the smart look and feel you want. </li></ul><ul><ul><li>Profile feeds should have parallel content. </li></ul></ul><ul><ul><li>The messages should flow and unfold. </li></ul></ul><ul><ul><li>Feeds should not be too redundant or cryptic. You may find you need to delete a post. </li></ul></ul>
    26. 26. Understanding Facebook Page Reach <ul><li>Your fans can read your posts in their newsfeeds. </li></ul><ul><li>People checking you out will look through your most recent page posts. They might find you through </li></ul><ul><ul><li>the fb button on your website, </li></ul></ul><ul><ul><li>the fb button on your email, </li></ul></ul><ul><ul><li>when someone they know commented on your post or ‘liked’ you, </li></ul></ul><ul><ul><li>when another page listed your page as a ‘favorite page’, </li></ul></ul><ul><ul><li>when your page was tagged, </li></ul></ul><ul><ul><li>when their friend shared your post or your event, </li></ul></ul><ul><ul><li>when they saw your ad, </li></ul></ul><ul><ul><li>or through searching for you. </li></ul></ul><ul><li>News reports sometimes describe facebook page activities. </li></ul>
    27. 27. <ul><li>Dan Cohen, Principal Full Court Press Communications [email_address] @DCSTPAUL / @FullCourt Press </li></ul><ul><li>510-465-8294 </li></ul><ul><li>Ana-Marie Jones </li></ul><ul><li>CARD – Collaborating Agencies Responding to Disaster </li></ul><ul><ul><li>@CARDCanHelp & @MsDuctTape </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>

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