2011: GoWProNJ: Getting Your Agency's Message Out

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Presentation to the Government Web Professionals of New Jersey about how to effectively communicate with government agency constituents via social media.

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  • {"16":"Red arrows are manual processes\nWe learned most of this and were introduced to most of these tools at NAGW\n","5":"Red arrows are manual processes\nWe learned most of this and were introduced to most of these tools at NAGW\n","33":"You’ve got to know where you’re going or you won’t ever get there. These are easy applications individually, but connectivity and consistency take time and study.\n","22":"Red arrows are manual processes\nWe learned most of this and were introduced to most of these tools at NAGW\n","28":"Red arrows are manual processes\nWe learned most of this and were introduced to most of these tools at NAGW\n","34":"City of Newark: 1,949\nThe exponential effect of sharing information on social media.\nAnother important point is the other media including paper and online news sites pull from your social media.\n","13":"Red arrows are manual processes\nWe learned most of this and were introduced to most of these tools at NAGW\n","30":"Red arrows are manual processes\nWe learned most of this and were introduced to most of these tools at NAGW\n","19":"Red arrows are manual processes\nWe learned most of this and were introduced to most of these tools at NAGW\n","3":"Red arrows are manual processes\nWe learned most of this and were introduced to most of these tools at NAGW\n","31":"You’ve got to know where you’re going or you won’t ever get there. These are easy applications individually, but connectivity and consistency take time and study.\n","26":"Red arrows are manual processes\nWe learned most of this and were introduced to most of these tools at NAGW\n","4":"Red arrows are manual processes\nWe learned most of this and were introduced to most of these tools at NAGW\n","32":"You’ve got to know where you’re going or you won’t ever get there. These are easy applications individually, but connectivity and consistency take time and study.\n"}
  • 2011: GoWProNJ: Getting Your Agency's Message Out

    1. 1. Getting Your Agency’s Message Out More Social Media Channels with Less Effort Carol A. Spencer Web Manager, Morris County NJ Treasurer, National Association of Government Webmasters June 3, 2011
    2. 2. Today’s Topics → Social Media We Use → The Morris County Process → Step by Step to Social Media → Social Media Plans → Things to Consider → Is it worth it?
    3. 3. Social Media We Use Blogger – MS Word input screen. Copy & paste press releases. “Publish” puts information live on the web. Custom templates. RSS Feed – (Feedburner.com) A subscription to a particular webpage. If the page changes, a notice (feed) is sent to subscribers. Blogger sends an RSS feed to a subscriber’s email or feed reader, their choice. YouTube Our Video Library Flickr Our Photo Gallery Scribd Our Document Library Facebook – Requires a login. We post short announcements to all press releases, video uploads, document uploads, events and meetings. (Hootsuite.com sends messages to multiple social networks at one time.) Twitter – Does not require a login. Same postings as on Facebook. Read online, on a smartphone, or in a text message. “Fast Follow” for SMS without a Twitter account.
    4. 4. The Morris County Process PIO issues a press release The web group uploads a catalog or brochure to Scribd.com Creates in MS Word Scribd subscribers are automatically notified. Post on the website using Blogger. (Create a custom template) Scribd can automatically tweet about it. Or, use Hootsuite to tweet about it manually. Can use links and graphics, even videos in the blog post Create a video. Embed in website. Upload to YouTube. Announce with Hootsuite or via press release. Using RSS Feeds, subscribers sign up to get notified via email or in a reader. Home page “What’s New” is auto-updated. Website Subscribers are notified. Blogger auto-emails press releases to web group. Facebook pulls from Hootsuite through ping.fm. Ping.fm updates FB pages and allows for easily adding additional social networks. The web group creates a tweet with Hootsuite. Include link to website press release. Followers automatically notified. Constant Contact notifies the web group when the PIO publishes a newsletter. We tweet that in Hootsuite.
    5. 5. The Morris County Process PIO issues a press release Creates in MS Word Post on the website using Blogger. (Create a custom template) Can use links and graphics, even videos in the blog post Website
    6. 6. The Morris County Process PIO issues a press release Creates in MS Word Post on the website using Blogger. (Create a custom template) Can use links and graphics, even videos in the blog post Website Using RSS Feeds, subscribers sign up to get notified via email or in a reader. Home page “What’s New” is auto-updated. Blogger auto-emails press releases to web group.
    7. 7. Blogger handles: Email Notifications Site Feed Enabling or limiting authors
    8. 8. The Morris County Process PIO issues a press release Creates in MS Word Post on the website using Blogger. (Create a custom template) Can use links and graphics, even videos in the blog post Website Using RSS Feeds, subscribers sign up to get notified via email or in a reader. Home page “What’s New” is auto-updated. Blogger auto-emails press releases to web group. The web group creates a tweet with Hootsuite. Include link to website press release. Followers automatically notified.
    9. 9. The Morris County Process PIO issues a press release Creates in MS Word Post on the website using Blogger. (Create a custom template) Can use links and graphics, even videos in the blog post Website Using RSS Feeds, subscribers sign up to get notified via email or in a reader. Home page “What’s New” is auto-updated. Blogger auto-emails press releases to web group. Facebook pulls from Hootsuite through ping.fm. Ping.fm updates FB pages and allows for easily adding additional social networks. The web group creates a tweet with Hootsuite. Include link to website press release. Followers automatically notified.
    10. 10. The Morris County Process PIO issues a press release Creates in MS Word Post on the website using Blogger. (Create a custom template) Can use links and graphics, even videos in the blog post Create a video. Embed in website. Upload to YouTube. Announce with Hootsuite or via press release. Subscribers are notified. Website Using RSS Feeds, subscribers sign up to get notified via email or in a reader. Home page “What’s New” is auto-updated. Blogger auto-emails press releases to web group. Facebook pulls from Hootsuite through ping.fm. Ping.fm updates FB pages and allows for easily adding additional social networks. The web group creates a tweet with Hootsuite. Include link to website press release. Followers automatically notified.
    11. 11. The Morris County Process PIO issues a press release The web group uploads a catalog or brochure to Scribd.com Creates in MS Word Scribd subscribers are automatically notified. Post on the website using Blogger. (Create a custom template) Scribd can automatically tweet about it. Or, use Hootsuite to tweet about it manually. Can use links and graphics, even videos in the blog post Create a video. Embed in website. Upload to YouTube. Announce with Hootsuite or via press release. Subscribers are notified. Website Using RSS Feeds, subscribers sign up to get notified via email or in a reader. Home page “What’s New” is auto-updated. Blogger auto-emails press releases to web group. Facebook pulls from Hootsuite through ping.fm. Ping.fm updates FB pages and allows for easily adding additional social networks. The web group creates a tweet with Hootsuite. Include link to website press release. Followers automatically notified.
    12. 12. The Morris County Process PIO issues a press release The web group uploads a catalog or brochure to Scribd.com Creates in MS Word Scribd subscribers are automatically notified. Post on the website using Blogger. (Create a custom template) Scribd can automatically tweet about it. Or, use Hootsuite to tweet about it manually. Can use links and graphics, even videos in the blog post Create a video. Embed in website. Upload to YouTube. Announce with Hootsuite or via press release. Using RSS Feeds, subscribers sign up to get notified via email or in a reader. Home page “What’s New” is auto-updated. Website Subscribers are notified. Blogger auto-emails press releases to web group. Facebook pulls from Hootsuite through ping.fm. Ping.fm updates FB pages and allows for easily adding additional social networks. The web group creates a tweet with Hootsuite. Include link to website press release. Followers automatically notified. Constant Contact notifies the web group when the PIO publishes a newsletter. We tweet that in Hootsuite.
    13. 13. The Morris County Process PIO issues a press release The web group uploads a catalog or brochure to Scribd.com Creates in MS Word Scribd subscribers are automatically notified. Post on the website using Blogger. (Create a custom template) Scribd can automatically tweet about it. Or, use Hootsuite to tweet about it manually. Can use links and graphics, even videos in the blog post Create a video. Embed in website. Upload to YouTube. Announce with Hootsuite or via press release. Using RSS Feeds, subscribers sign up to get notified via email or in a reader. Home page “What’s New” is auto-updated. Website Subscribers are notified. Blogger auto-emails press releases to web group. Facebook pulls from Hootsuite through ping.fm. Ping.fm updates FB pages and allows for easily adding additional social networks. The web group creates a tweet with Hootsuite. Include link to website press release. Followers automatically notified. Constant Contact notifies the web group when the PIO publishes a newsletter. We tweet that in Hootsuite.
    14. 14. Social Media Plans Lay out a PLAN Where will the information originate? Who will write the content? What will be the flow of information? Which applications will you use? Who will be responsible for them? How should they inter-connect? How will social media be marketed? How will you keep citizens engaged? You can’t sell it just because it’s “the thing to do”
    15. 15. Things to Consider • Organizations create a Facebook FAN page • Seriously consider having a single Social Media presence online (1 FB page, 1 Twitter acct, etc) • Decide on a “communications tone” • Secure your FB profile so no one can see it • Never let fans / followers upload photos or videos • Always let fans / followers comment • Assign a team member to monitor comments
    16. 16. Things to Consider • Use a consistent, generic email address for all SM • Use a consistent “vanity” name • Have multiple admins for each application • Have “Use” and “Commenting” policies • Don’t post original material on Facebook • Post from Twitter instead and “connect” to FB • BACK UP (Backupify.com) • EVERYTHING is subject to records retention laws, including comments
    17. 17. Is it worth it? Absolutely! MCUrgent 176 followers 472 “fans” MorrisProsecutor 4,139 views; 14 videos MorrisCountyNJ 1,275 followers 499 “fans” 142,923 reads 218 documents 5,092 views 73 videos 6,233 views 1,115 photos 210 subscribers 4,320 email contacts
    18. 18. Contact Information Morris County NJ Website MorrisCountyNJ.gov Twitter Twitter.com/MorrisCountyNJ Facebook Facebook.com/MorrisCountyNJ YouTube YouTube.com/MorrisCountyNJ Scribd Scribd.com/MorrisCountyNJ Email CSpencer@co.Morris.NJ.US National Association of Government Webmasters Website NAGW.org Twitter Twitter.com/NAGW Facebook Facebook.com/NAGW.org GovLoop Govloop.com/group/NAGW Email Treasurer@NAGW.org
    19. 19. Getting Your Agency’s Message Out More Social Media Channels with Less Effort Carol A. Spencer Web Manager, Morris County NJ Treasurer, National Association of Government Webmasters June 3, 2011

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