SRS and CREC Eurasia

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Social media plan

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SRS and CREC Eurasia

  1. 1. SRS & CREC Eurasia  Social Media Campaign  November 9, 2011
  2. 2. What do you want to accomplish with Social Media? <ul><ul><li>Have consistent and well written content that is documenting the work of SRS and CREC Eurasia  </li></ul></ul><ul><ul><ul><ul><li>Support organizational transparency  </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Keep each of the pastors and board members up-to-date </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Encourage one another and foster a communal atmosphere within SRS and CREC Eurasia </li></ul></ul></ul></ul><ul><ul><li>Develop an informal communication system with members of supporting churches and families </li></ul></ul><ul><ul><ul><ul><li>Have two way micro-interactions </li></ul></ul></ul></ul><ul><ul><li>Grow community by engaging with a new and larger audience </li></ul></ul><ul><ul><li>Have a voice within and gain insight from interacting with the broader pastor training and church planting body </li></ul></ul>
  3. 3. Target audience <ul><ul><li>Passive audience (consume your content) </li></ul></ul><ul><ul><ul><li>Read blog (no-sign in required) or watch YouTube videos </li></ul></ul></ul><ul><ul><li>Active audience (help produce your content) </li></ul></ul><ul><ul><ul><li>Discuss in your blogs, reply to (e.g. create a new video response) or comment on your YouTube videos, post links about you on Facebook, retweet (RT) your tweets  </li></ul></ul></ul>Blog -  active  and  passive YouTube -  active  and  passive Facebook - active Twitter - active
  4. 4. Delivery Vehicles <ul><li>Blog - primary base of your social media campaign. Text paragraphs, pictures, links to other sites and videos (including YouTube and Facebook, etc.), and available for user comments.  </li></ul><ul><li>YouTube - videos and webinars. Blog should display and discuss the new content you release here.   </li></ul><ul><ul><li>Collective: &quot;Channel&quot; under which all videos are posted. </li></ul></ul><ul><li>Facebook - good for receiving feedback, spreading ideas, talking with the community, and networking with new contacts. Blog entries should (in most cases) be manually linked here. </li></ul><ul><ul><li>Collective: &quot;(Fan) Page&quot; for community members to &quot;Like&quot;; where all your posts for blog, videos, tweets and general discussion can be seen </li></ul></ul><ul><li>Optional : Twitter  - good for spreading a short, often changing message to savvy social media users.  </li></ul><ul><ul><li>Mainly used to update and direct &quot;followers&quot; to other media: Can sync with Facebook, link to YouTube, direct followers to blog.  </li></ul></ul>
  5. 5. SRS start-up checklist <ul><li>Create a SRS YouTube account. Collect all past videos and post them.  </li></ul><ul><li>Create links to YouTube and Facebook on website. </li></ul><ul><li>Add sharing tools to blog entries.  </li></ul><ul><li>Add links to YouTube and Facebook into e-newsletter.  </li></ul><ul><li>Have representative personnel add  </li></ul><ul><li>email signature with links to </li></ul><ul><li>YouTube and Facebook. </li></ul>
  6. 6. By including links to your Facebook and YouTube pages you gain followers and increase legitimacy.
  7. 7. Adding this will increase the chances that someone who reads the blog will share with their network and do your job for you! At the bottom of each post there should be &quot;sharing&quot; buttons
  8. 8. CREC Eurasia start-up checklist <ul><li>Perform all start-up tasks mentioned for SRS </li></ul><ul><li>Create a CREC Eurasia Facebook Page, upload a few pictures and complete basic info. </li></ul>
  9. 9. SRS and CREC Eurasia Blog management <ul><li>Assign 1 person to be responsible for actively asking for pastors to create content to be shared on the blog.  </li></ul><ul><li>Collect quality content and post 2-3 times per month on the blog.  </li></ul><ul><li>Vary subjects, content length, and medium used in blog entry. </li></ul><ul><ul><li>Subject ideas: recount mission or fundraising trips, relay pastor messages, describe community events, invite followers to an activity, discuss an article or current event, etc.  </li></ul></ul><ul><ul><li>Vary length: alternate between posts that are short (135 words), medium (450 words), and long (1,500 words)  http://www.smallbusinesssem.com/how-long-should-a-blog-post-be/2817/ </li></ul></ul><ul><ul><li>Use different mediums: repost relevant videos from YouTube in blog entries and provide some related discussion, add pictures of a recent community event, etc. </li></ul></ul>
  10. 10. SRS       Management <ul><li>Assign 1 person to be responsible for re-posting any blog posts from http://slavicreformationsociety.com/our-news.htm to Facebook page </li></ul><ul><ul><li>Take care to add creative captions and ensure all photos and videos work properly </li></ul></ul><ul><li>Ask board members and pastors to &quot;Like&quot; SRS's page. This will sign them up to automatically see SRS activity in their News Feed. Share, &quot;Like&quot; and comment! </li></ul><ul><li>Sign into Facebook as SRS and post info onto the SRS Page.  </li></ul><ul><li>(Pastors, laymen, and board members can post relevant info onto the SRS page using their own sign-ins.) </li></ul>
  11. 12. SRS      Management continued.. <ul><li>Seek out like minded organizations. Find other missionaries, seminaries, and church planting organizations, &quot;Like&quot; them, and check in on their work often. Comment, share, and &quot;Like&quot; their posts. Be genuine. </li></ul><ul><li>Reply to comments on your posts. </li></ul><ul><li>Use Facebook to build SRS's identity. This means don't only post your blog entries and then expect people to respond! Try to constantly engage the community by publishing original content, sharing interesting material you find, and commenting to engage with the community. </li></ul>
  12. 13. CREC Eurasia       Management <ul><li>Once the Facebook page is created, follow the same general strategy as outlined for SRS. </li></ul><ul><li>Remember: to do anything as &quot;CREC Eurasia&quot; on Facebook, be sure you are logged in as (or using Facebook as) CREC Eurasia! </li></ul>
  13. 14. Auto-campaigns? <ul><li>It is possible to update all of your social media platforms with a single action (or run an &quot;auto-campaign&quot;)?  </li></ul><ul><ul><li>Yes, tools like NetworkedBlogs, Hootsuite, or Constant Contact allow you to direct an update to Facebook, Twitter, and your blog automatically. </li></ul></ul><ul><li>This is good for analyzing your followers' engagement: you will get lots of information on how many people are clicking on your links, re-tweeting, and sharing your posts.  </li></ul><ul><li>But, this will DECREASE your over-all engagement. For more information on this please read : </li></ul><ul><li>http://edgerankchecker.com/blog/2011/09/does-using-a-third-party-api-decrease-your-engagement-per-post/ </li></ul>
  14. 15. Goals: <ul><li>  </li></ul><ul><li>  </li></ul>

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