Create and publish an optimized blog post to WordPress
THE ARTICLE WRITING DOCTOR
Y O U R C O N T E N T M A R K E T I N G P R E S C R I P T I O N
Create and Publish
Blog Post to WordPress
What Will Be Covered
1. Taking a post you’ve written and uploading it on your
WordPress Blog page.
2. Optimizing the post: anchor text; images; high-quality
sites; deep linking, and categories & keywords.
3. Publishing your post or saving it as a Draft to publish
at another time.
4. Sharing your content.
Step 1 – Inputting content
1. In the Title box, add your title. Be sure it’s keyword
optimized and is a complete sentence (thought). It must
also be relevant to your site’s focus.
2. Input the body of your content. Be sure it’s relevant to
the title and fulfills the title’s promise.
3. Tweak the content by using bold and italics, varied font
style, and color. Even highlighting text is good.
4. Be sure to include subheadings and white space – it
makes for easier reading.
5. If you have sources include them at the end of your
Step 1 – Side Note
You can write a post from scratch in the WP blog or
you can upload (copy & paste) content you already
have. I usually copy and paste.
Use the ‘Visual’ formatting mode (see image on next
It’s always best, if you’re copying and pasting
content, to copy it from a program like Notepad. It
removes any troublesome Word Doc formatting.
Step 2 – Optimizing the Content
It’s not enough to simply publish a post. It needs to be
optimized. Things that should be included:
1. Use anchor text.
2. Use images.
3. Link to content from high-quality sites.
4. Have a ‘read more’ section, linking to other posts on
your site – this is called ‘deep linking.’
5. Add categories and keywords.
* The following slides will cover these items, then it’s on to Step 3.
Using Anchor Text
Anchor text is creating a hyperlink (a clickable link)
to a particular word or phrase within your content.
I’ll use the word “story line” within the post I just
created. I would highlight the word and use the link
tool to hyperlink it to a post on ‘writing a story line.’
The link could go to another post on my site or
Using images is a super-effective ‘hidden’ way to
optimize your post.
You can input an image from your Media Library or
upload an image from your computer files into your
Library and use it from there.
Be sure to optimize the image before inputting it into
your post. This means creating a Title, adding Alt
Text, and adding a Description. All should be
More Info on Images
If you notice in the prior slide (the image), the title is the
name I gave the image when I originally saved it as a JPG
in my computer. (Side note: you should also change the
title of your image file before uploading it to WP – make
it keyword effective.)
I created an optimized title, “The Ghostwriter,” before
inputting it into the post.
For the Alt Text I used: ghostwriting for businesses and
For the Description: A ghostwriter can help bring your
business to the next level. He can turn your dream of
writing a book into a reality.
Linking to High-Quality Sites
To further optimize your post, you should link an
appropriate keyword phrase to a relevant post on another
site that has authority.
It’s much better to use the post URL rather than the
website’s landing page URL. This has to do with
pingbacks and trackbacks.
To learn more about pingbacks and trackbacks, you can read:
Blogging – How to Use Trackbacks and Pingbacks
‘Read More’ Deep Linking
Deep linking is the strategy of bringing the reader
further into your website, to other pages/posts.
It’s also a great strategy to keep the reader on your
site longer, which the search engines like.
It’s done the same way you do anchor text. The links
will be to other relevant posts on your site or to a
sales/resource, about, or other page on your site.
Categories and Keywords
WordPress has specific sections for entering
categories and keywords for each of your posts. This
information helps the search engines find,
categorize, and index your content.
Be sure to use relevant keywords.
For categories, it’s a good idea to choose only one or
two for your site. Search engines use the ‘categories’
you use to categorize your website, so try to keep
Publishing, Saving as a Draft, or Scheduling
Step 3 – Saving or Publishing
Once your post is just right, Decide whether you
want to save the post as a Draft, Publish it
immediately, or Schedule it to publish at a later date.
There’s an Edit button next to each option which
allows you to choose what you want. Test them out.
This section will be on the top right side of your post.
Step 4 – Share Your Content
It’s obvious that you want your
blog post to be visible to as
many people as possible. This
means you MUST share it!
Search engines keep track of
how many people are sharing
your content – the more shares
you get the better your ranking.
Share it to your online groups
and share it to your social
This is considered a social
media marketing strategy and
each share gives social proof
that your content is worth
Social Media Networks
Social media networks
include sites like:
You Can Do It!
This is the basics of posting and optimizing a blog
post in WordPress.
I hope this presentation was easy to understand and
gave you the tools and information you need to
create your own optimized posts.
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