SEO For WordPress


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SEO for WordPress

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  • WordPress, out of the box, isn't completely search engine UNfriendly, but it's far from optimal. SEO should never be the core focus of a blogger's time, but that's no reason for bloggers to completely ignore it either. If you take just a little time to take care of the main SEO issues, you enable WordPress to be an optimal search-friendly platform.
  • SEO For WordPress

    1. 1. SEO for WordPress <ul><ul><li>From: Not Bad </li></ul></ul><ul><ul><li>To: Optimal </li></ul></ul><ul><ul><li>In A Few Steps </li></ul></ul>
    2. 2. What Is SEO? <ul><li>SEO stands for Search Engine Optimization </li></ul><ul><li>An optimized site or blog page allows search engines to: </li></ul><ul><ul><li>find it </li></ul></ul><ul><ul><li>index it </li></ul></ul><ul><ul><li>understand it </li></ul></ul><ul><ul><li>evaluate it </li></ul></ul><ul><ul><li>rank it </li></ul></ul>
    3. 3. The Most Basic of SEO Basics <ul><li>First step: Think First, Write Later. </li></ul><ul><li>You should actually USE the phrases you want to rank well for in blog posts. </li></ul><ul><li>Where exactly? </li></ul><ul><li>In prominent places of your posts and pages. </li></ul><ul><li>USE Keyword Phrases in: </li></ul><ul><li>Document Title </li></ul><ul><li>Body Headings (H1, H2..) </li></ul><ul><li>First Paragraph </li></ul><ul><li>Bold Text </li></ul><ul><li>DON'T: </li></ul><ul><li>Stuff Keywords </li></ul><ul><li>Make Page Feel Spammy </li></ul><ul><li>Make Copy Sound Strange </li></ul>
    4. 4. WordPress Out of The Box <ul><li>Not Bad </li></ul><ul><li>Not Ideal </li></ul><ul><li>Not Fully Optimized </li></ul><ul><li>Tweak It </li></ul><ul><li>Set Options </li></ul><ul><li>Utilize Plugins </li></ul>
    5. 5. ADMIN: Set Privacy Option <ul><li>Settings </li></ul><ul><li>Privacy </li></ul><ul><li>Blog Visibility </li></ul><ul><ul><li>I would like my blog to be visible to everyone, including search engines (like Google, Sphere, Technorati) and archivers </li></ul></ul>
    6. 6. ADMIN: Permalink Structure <ul><li>Settings </li></ul><ul><li>Permalinks </li></ul><ul><li>Customize Permalink Structure </li></ul><ul><li>Optimal: </li></ul><ul><ul><ul><li>/%category%/%postname%/ </li></ul></ul></ul><ul><ul><li>Ok To Be Different </li></ul></ul><ul><ul><li>Dates: Useless for SEO, but may be useful to users </li></ul></ul><ul><ul><li>Best to get %postname% in there somewhere </li></ul></ul>
    7. 7. ADMIN: URL Canonicalization <ul><li>Settings </li></ul><ul><li>General </li></ul><ul><li>WordPress address (URL) </li></ul><ul><li>Make A Choice </li></ul><ul><ul><li> ? </li></ul></ul><ul><ul><li>Or ? </li></ul></ul><ul><li>Use It Everywhere </li></ul><ul><ul><li>Links To Site </li></ul></ul><ul><ul><li>Correspondence </li></ul></ul><ul><ul><li>Signatures </li></ul></ul>More info: Pronounced: ka-NAHN-nihk-uhl-ih-ZAY-shun
    8. 8. ADMIN: Categories <ul><li>Manage </li></ul><ul><li>Categories </li></ul><ul><li>Add New </li></ul><ul><li>Top Level </li></ul><ul><li>Important Concepts </li></ul><ul><li>Broad Topics </li></ul><ul><li>Keyword Research </li></ul><ul><ul><li>Google Adwords Keyword Tool* </li></ul></ul><ul><li>One Category per Post </li></ul>
    9. 9. PLUGIN: All In One SEO Pack <ul><li>Default settings work well </li></ul><ul><li>Places post title before blog name in meta title </li></ul><ul><li>Uses excerpts for meta descriptions </li></ul><ul><li>Uses categories for meta keywords </li></ul><ul><li> </li></ul>
    10. 10. PLUGIN: Excerpt Editor <ul><li>Gives extra control over excerpts </li></ul><ul><li>Autogenerates excerpts but allows overriding </li></ul><ul><li>Allows images, HTML, and links on home page </li></ul><ul><li> </li></ul>
    11. 11. Theme Edit: Excerpts <ul><li>Design </li></ul><ul><li>Theme Editor </li></ul><ul><li>Edit archive.php </li></ul><ul><li>Edit index.php </li></ul><ul><li>Edit search.php </li></ul><ul><li>Replace the_content() with the_excerpt() </li></ul><ul><ul><li>Manually enter post excerpts in post editor if first words of post aren't descriptive and enticing to users </li></ul></ul><ul><ul><li>Aim for high click-thru rates in search results </li></ul></ul>
    12. 12. Theme Edit: Nuke Dupe Content <ul><li>Design </li></ul><ul><li>Theme Editor </li></ul><ul><li>Edit header.php </li></ul><?php if(!is_archive() && !is_search()){ ?> <META NAME=&quot;robots&quot; CONTENT=&quot;ALL&quot; /> <?php }else{ ?> <META NAME=&quot;robots&quot; CONTENT=&quot;NOINDEX, FOLLOW&quot; /> <?php } ?>
    13. 13. Theme Edit: Post Titles - H1 <ul><li>Design </li></ul><ul><li>Theme Editor </li></ul><ul><li>Edit single.php </li></ul><ul><li><H1> ...the_title();... </H1> </li></ul><ul><li>Ok to use different <Hx> tag if necessary. <H1> or <H2> are best, but don't freak if your theme just won't accomodate that. </li></ul><ul><li>Use whatever <Hx> tag works best for your theme. </li></ul>
    14. 14. Post Slugs (Permalinks) <ul><li>Write </li></ul><ul><li>Post </li></ul><ul><li>Permalink </li></ul><ul><li>Slugs should contain only most important words </li></ul><ul><li>Strip out stop words like ”a, an, the” </li></ul><ul><li>Use SEO Slugs plugin to auto-strip stop words </li></ul>
    15. 15. Post Image Optimization <ul><li>Image Search Brings Traffic </li></ul><ul><ul><li>Image File Names: use descriptive keywords </li></ul></ul><ul><ul><li>Image alt and title attributes: use descriptive keywords </li></ul></ul><ul><ul><li>Remain user-friendly; Don't use keywords that aren't descriptive of the image </li></ul></ul><ul><ul><li>Don't keyword stuff alt and title attributes </li></ul></ul>
    16. 16. Judicious InterLinking <ul><li>Link to Important Posts </li></ul><ul><ul><li>Manually add links to the posts you believe are most important to your sidebar </li></ul></ul><ul><li>Link to Popular Posts </li></ul><ul><ul><li>Jaw Popular Posts Widget </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Link to Related Posts </li></ul><ul><ul><li>Yet Another Related Posts Plugin (YARPP) </li></ul></ul><ul><ul><li> </li></ul></ul>
    17. 17. Encourage Sharing / Linking <ul><li>Encourage readers to share posts on social and microblogging sites </li></ul><ul><ul><li>Suggest tags/categories to use on social sites </li></ul></ul><ul><ul><li>Sociable plugin </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Encourage readers to link to posts </li></ul><ul><li>Encourage readers to bookmark posts on social bookmarking sites such as </li></ul>
    18. 18. Participate and Reciprocate <ul><li>Link out to other blogs and posts </li></ul><ul><li>Participate in conversations on blogs and social sites </li></ul><ul><li>Write guest posts for other blogs </li></ul><ul><li>Let others write guest posts on your blog </li></ul><ul><li>Participation and Reciprocation is a more friendly, honest form of Scratch My Back and I'll Scratch Yours – gaining traffic and links for all involved. </li></ul>
    19. 19. More Great Plugins <ul><li>Yoast Breadcrumbs </li></ul><ul><ul><li> breadcrumbs </li></ul></ul><ul><li>Meta Robots </li></ul><ul><ul><li> </li></ul></ul><ul><li>RSS Footer </li></ul><ul><ul><li> </li></ul></ul>
    20. 20. Title Code Snippet (manual) <ul><li><?php </li></ul><ul><li>if ( is_home() ) { </li></ul><ul><li>echo'<TITLE>'; bloginfo('name'); wp_title(); echo' </TITLE>'; </li></ul><ul><li>} else if ( is_404() ) { </li></ul><ul><li>echo '<TITLE>'; bloginfo('name'); echo ' - 404 Error'; echo '</TITLE>'; </li></ul><ul><li>} else { echo' <TITLE>'; the_title(); echo ' | '; bloginfo('name'); echo '</TITLE>'; </li></ul><ul><li>} </li></ul><ul><li>?> </li></ul>Place in header.php, replacing any code currently in place for <TITLE> tag
    21. 21. Meta Description Snippet (manual) <ul><li><META NAME=&quot;description&quot; CONTENT=&quot;<?php if ( is_single() ) { </li></ul><ul><li>single_post_title('', true); </li></ul><ul><li>} else { </li></ul><ul><li>bloginfo('name'); echo &quot; - &quot;; bloginfo('description'); </li></ul><ul><li>}?>&quot; /> </li></ul>Place in header.php below title snippet
    22. 22. DazzlinDonna (Donna Fontenot) <ul><li>DazzlinDonna: Making A Living Online </li></ul><ul><ul><li> </li></ul></ul><ul><li>SEO Scoop </li></ul><ul><ul><li> </li></ul></ul><ul><li>eBusiness Coach and Consultant </li></ul><ul><ul><li> </li></ul></ul><ul><li>Online Press Kit Templates </li></ul><ul><ul><li> </li></ul></ul><ul><li>This Presentation </li></ul><ul><ul><li> </li></ul></ul>