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Marketing Your Blog from A to Z

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A quick A to Z guide to marketing your blog for all health, fitness and wellness professionals.

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Marketing Your Blog from A to Z

  1. 1. P R E S E N T E D B Y © 2009 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com/world The OC (Anaheim), CA • August 12–16, 2009 SENIOR PARTNER Session 278: Marketing Your Blog in all the Right Places Biray Alsac, MS 8/14/2009
  2. 2. Analytics <ul><li>Check your blog stats! </li></ul><ul><ul><li>Who is reading your blog / blog posts? </li></ul></ul><ul><ul><li>What are the number of subscribers? </li></ul></ul><ul><ul><li>How long do visitors spend on your blog? </li></ul></ul><ul><li>Use (free/paid) tools to track your blog stats </li></ul><ul><ul><li>Google Analytics </li></ul></ul><ul><ul><li>Feedburner </li></ul></ul><ul><ul><li>Technorati </li></ul></ul><ul><ul><li>ClickTracks </li></ul></ul>
  3. 3. Blogroll <ul><li>Include links to complement your blogging efforts </li></ul><ul><ul><li>Colleagues </li></ul></ul><ul><ul><li>Institutions / Organizations </li></ul></ul><ul><ul><li>Products </li></ul></ul><ul><li>Streamline your online efforts </li></ul><ul><ul><li>Websites </li></ul></ul><ul><ul><li>Your other blogs </li></ul></ul>
  4. 4. Carnival <ul><li>A blog event </li></ul><ul><li>A collection of links and/or summaries of different blogs (posts) on a particular topic. </li></ul>
  5. 5. Directories <ul><li>List your blog address (feed) to blog directories </li></ul><ul><li>Paid or Free </li></ul><ul><ul><li>Blog Hub </li></ul></ul><ul><ul><li>Blog Catalog </li></ul></ul><ul><ul><li>Best of the Web </li></ul></ul><ul><ul><li>Bloggeries </li></ul></ul><ul><ul><li>Top 20 blog directories by Loren Baker ( http://tinyurl.com/2xfxz ) </li></ul></ul>
  6. 6. Embed <ul><li>Embed content from YouTube, Flickr, Slideshare </li></ul><ul><li>Encourage others to grab code </li></ul>
  7. 7. Fans <ul><li>Highlight your blog readers (MyBlogLog, Facebook fan page) </li></ul><ul><li>Chat boxes to engage audience </li></ul>
  8. 8. Guest Blogging <ul><li>Invite guest bloggers to write a blog post. </li></ul><ul><li>Write a guest post on another blog </li></ul><ul><li>Guest blogging introduces your work to other audiences and highlights different topics (from other experts/bloggers) to your readers. </li></ul>
  9. 9. Host blog on own domain <ul><li>Use own domain name (point domain name to blog) </li></ul><ul><li>Select a recognizable name </li></ul><ul><li>Customizable blogware </li></ul>
  10. 10. Interviews <ul><li>With other bloggers or professionals in your field </li></ul>
  11. 11. Be judicious with your comments <ul><li>Leave relevant comments on other blogs & forums </li></ul><ul><li>Reply to comments on your blog immediately (thank reader for their response) </li></ul><ul><li>If posts have ‘0’ comments, consider turning off comment feature until readership increases </li></ul>
  12. 12. Keywords <ul><li>Tag your posts and headlines with relevant keywords to help increase SEO </li></ul><ul><li>Remember to avoid overloading with too many keywords or repeating tags (it could be considered spamming) </li></ul>
  13. 13. Linky-Love <ul><li>Link in, link out </li></ul><ul><li>Thank incoming links </li></ul><ul><li>Promote outgoing links </li></ul><ul><li>TRACK, TRACK, TRACK </li></ul><ul><li>Intelligent links – not a wikipedia </li></ul>
  14. 14. Marketing Material <ul><li>Brochures </li></ul><ul><li>Biz Cards </li></ul><ul><li>VoiceMail </li></ul><ul><li>Website </li></ul><ul><li>Newsletter </li></ul><ul><li>Flyers </li></ul><ul><li>Front Desk Staff </li></ul><ul><li>Press Releases </li></ul><ul><li>Email Signatures </li></ul>
  15. 15. Find Your Niche <ul><li>Avoid repeating content </li></ul><ul><li>Provide new perspectives </li></ul><ul><li>Find your niche </li></ul><ul><li>If you have others in your field posting content similar to yours, rather than repeating information, do review post on their post (and build on it) </li></ul>
  16. 16. Offline Networking <ul><li>Extend your online connections, offline </li></ul><ul><li>Network with other bloggers in your field in-person at conferences and workshops </li></ul><ul><li>Build relationships by taking offline presence back online (by subscribing to their blogs and blogging about it.) </li></ul>
  17. 17. Podcast Your Blog <ul><li>Text-to-Voice Applications </li></ul><ul><li>Podcast (NPR example) </li></ul><ul><li>List blog in podcasting directories </li></ul>
  18. 18. Quick Buttons <ul><li>Help readers spread your content </li></ul><ul><ul><li>Twitter this, Re-Tweet </li></ul></ul><ul><ul><li>Digg/Delicious/Stumble Upon </li></ul></ul><ul><ul><li>Join us on Facebook </li></ul></ul>
  19. 19. Rank Before Revenue <ul><li>No Ads </li></ul><ul><li>Ads (Affiliate programs, purchase online real-estate) </li></ul>
  20. 20. Subscription Feeds <ul><li>Reader (don’t even go to your blog) </li></ul><ul><li>Post your subscriber # (# of readers/followers) </li></ul><ul><li>FeedBlitz (turns blog posts into emails) </li></ul>
  21. 21. Twitter <ul><li>Tweet blog posts </li></ul><ul><li>Add Twitter to blog (via widget) or as a summary post </li></ul>
  22. 22. Űber Posts <ul><li>The “pillar” posts (ones you keep coming back to) </li></ul><ul><li>These are blog posts that define your topic/niche </li></ul><ul><li>Articles rather than posts </li></ul><ul><li>Timely, but timeless </li></ul><ul><li>Valuable </li></ul><ul><li>Instructional </li></ul><ul><li>Foundation to your blog </li></ul>
  23. 23. Voice <ul><li>Human Voice </li></ul><ul><li>Be authentic (text, video, audio) </li></ul>
  24. 24. Widgets <ul><li>Polls </li></ul><ul><li>Pictures </li></ul><ul><li>Social Media </li></ul><ul><li>Fitness Widgets </li></ul>
  25. 25. “ X” (Cross) Post <ul><li>From YouTube to blog to FB to twitter to text-message to you… </li></ul>
  26. 26. Yearly ‘Y’ (why?) <ul><li>Revisit your purpose </li></ul><ul><li>Why are you blogging? </li></ul><ul><li>What has been your ROI in your blogging efforts? </li></ul>
  27. 27. Zemanta <ul><li>Tags, links, related-articles (as you type) </li></ul><ul><li>Re-Blog feature </li></ul><ul><li>CC Multi-media (photos) </li></ul><ul><li>Affiliates </li></ul>
  28. 28. <ul><li>http://tinyurl.com/nletlt </li></ul><ul><li>http://tinyurl.com/8z6dut </li></ul><ul><li>http://tinyurl.com/99wrmt </li></ul><ul><li>http://tinyurl.com/lhj6dh </li></ul><ul><li>http://tinyurl.com/mlzs5 </li></ul><ul><li>http://tinyurl.com/2zwu2j </li></ul><ul><li>http://tinyurl.com/646kxh </li></ul><ul><li>http://tinyurl.com/ulyqm </li></ul><ul><li>http://tinyurl.com/295lqv </li></ul><ul><li>http://tinyurl.com/ydz44c </li></ul>
  29. 29. Contact <ul><li>EMAIL: BeFitWithBiray@gmail.com </li></ul><ul><li>PHONE: 678-2-BEFITT </li></ul><ul><li>TWITTER: @befitt </li></ul><ul><li>BLOG: www.BeFitWithBiray.com </li></ul>

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