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Welcome to the iremgeorgia Twitter class!Presented by Jonathan Saar VP of Educational Solutions
Are facebook and Twitter the same?No!Twitter is a micro-blogging siteYou Tweet in 140 characters or lessFacebook has much more “personal” elementsTwitter is a “listening” device
Twitter StatsThere are 200,000,000 registered Twitter usersAlmost 88% of people have awareness of Twitter and its existenceThere are 450,000 new Twitter accounts created everydayMeaning there are 5.2 accounts created every second of everyday
How businesses are using twitterBrand AwarenessCustomer ConnectionCustomer ServiceWebsite Traffic DriverContent Sharing
How businesses are using twitter
How businesses are using twitter
The ford story
Exercise Time-Setting up your Twitter accountSettings-AccountUsernameTweet Privacy Yes or NOProfileDesign-Twitter Background and ColorsNotifications
Exercise Time-Twitter fundamentalsIn the search box try different phrases and key wordsTo Follow or not to FollowWhat is a DM?Twitter Lists-What are they good forTwitter Images-A new tool
Twitter’s impact on Business
Twitter’s impact on Business
Twitter’s impact on Business
Twitter’s impact on Business
Twitter’s impact on Business
Twitter’s impact on BusinessWill it drive traffic to my website?How is Twitter a referral network?Powerful customer service toolListening deviceResearch
Hootsuite FeaturesMonitor up to five accounts in free versionSchedule postsMonitor analyticsPaid version allows for team members to be addedMultiple columns
Exercise time-learn how to use hootsuite
Difference between hootsuite and tweetdeckTweetdeck is real time-no refreshing neededAttach photos and videosHas autocomplete for usernamesIt does not have analyticsMore user friendly
URL ShortenersURL Shorteners make links more Tweet friendly and trackableHootsuite uses ow.lyBit.ly is popular with TweetdeckGreat tool for analyzing click throughs
Twitter chats-what the hashtag?Twitter chats #1 way to grow your networkAllows for quick connections with people of similar interests or ones whom you may want to do business withEstablishes you as an authority in your fieldLet’s try our own chat-use Hashtag #IREMTweetchat.com
How your blog and social media connects
How your blog and social media connects
How your blog and social media connects
Challenges of Digital CommunicationEver Feel Like You are Talking to a Brick Wall?
Lack of Face to Face
What Do You Lose out on when there is no Face to Face?
Body Language is Gone
How does our sight and hearing affect our Trust?
Establishing the Trust FactorConsistent Posting Whether It’s Facebook, Twitter, Blogs etcResearching Content that is actually useful to your networkPunctuality in Responding to Fan FeedbackBe quick to show commendation and thankfulness to your networkReliable and Valuable Partnership Marketing
In conclusionBe part of something biggerEducate yourself on the tools that facilitate a digital communityBe consistent yet flexibleHave Fun!Profit!
Thank you for being wonderful!Keep in touch with me on FacebookFacebook.com/TheTrainingFactorFor some really nerdy content check me out atFacebook.com/SociusNerdius  There are club level seats still available! 

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August 2011 IREM Georgia Twitter Class

  • 1. Welcome to the iremgeorgia Twitter class!Presented by Jonathan Saar VP of Educational Solutions
  • 2. Are facebook and Twitter the same?No!Twitter is a micro-blogging siteYou Tweet in 140 characters or lessFacebook has much more “personal” elementsTwitter is a “listening” device
  • 3. Twitter StatsThere are 200,000,000 registered Twitter usersAlmost 88% of people have awareness of Twitter and its existenceThere are 450,000 new Twitter accounts created everydayMeaning there are 5.2 accounts created every second of everyday
  • 4. How businesses are using twitterBrand AwarenessCustomer ConnectionCustomer ServiceWebsite Traffic DriverContent Sharing
  • 5. How businesses are using twitter
  • 6. How businesses are using twitter
  • 8. Exercise Time-Setting up your Twitter accountSettings-AccountUsernameTweet Privacy Yes or NOProfileDesign-Twitter Background and ColorsNotifications
  • 9. Exercise Time-Twitter fundamentalsIn the search box try different phrases and key wordsTo Follow or not to FollowWhat is a DM?Twitter Lists-What are they good forTwitter Images-A new tool
  • 15. Twitter’s impact on BusinessWill it drive traffic to my website?How is Twitter a referral network?Powerful customer service toolListening deviceResearch
  • 16. Hootsuite FeaturesMonitor up to five accounts in free versionSchedule postsMonitor analyticsPaid version allows for team members to be addedMultiple columns
  • 17. Exercise time-learn how to use hootsuite
  • 18. Difference between hootsuite and tweetdeckTweetdeck is real time-no refreshing neededAttach photos and videosHas autocomplete for usernamesIt does not have analyticsMore user friendly
  • 19. URL ShortenersURL Shorteners make links more Tweet friendly and trackableHootsuite uses ow.lyBit.ly is popular with TweetdeckGreat tool for analyzing click throughs
  • 20. Twitter chats-what the hashtag?Twitter chats #1 way to grow your networkAllows for quick connections with people of similar interests or ones whom you may want to do business withEstablishes you as an authority in your fieldLet’s try our own chat-use Hashtag #IREMTweetchat.com
  • 21. How your blog and social media connects
  • 22. How your blog and social media connects
  • 23. How your blog and social media connects
  • 24. Challenges of Digital CommunicationEver Feel Like You are Talking to a Brick Wall?
  • 25. Lack of Face to Face
  • 26. What Do You Lose out on when there is no Face to Face?
  • 28. How does our sight and hearing affect our Trust?
  • 29. Establishing the Trust FactorConsistent Posting Whether It’s Facebook, Twitter, Blogs etcResearching Content that is actually useful to your networkPunctuality in Responding to Fan FeedbackBe quick to show commendation and thankfulness to your networkReliable and Valuable Partnership Marketing
  • 30. In conclusionBe part of something biggerEducate yourself on the tools that facilitate a digital communityBe consistent yet flexibleHave Fun!Profit!
  • 31. Thank you for being wonderful!Keep in touch with me on FacebookFacebook.com/TheTrainingFactorFor some really nerdy content check me out atFacebook.com/SociusNerdius There are club level seats still available! 