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Welcome to the iremgeorgia Twitter class!<br />Presented by Jonathan Saar VP of Educational Solutions<br />
Are facebook and Twitter the same?<br />No!<br />Twitter is a micro-blogging site<br />You Tweet in 140 characters or less...
Twitter Stats<br />There are 200,000,000 registered Twitter users<br />Almost 88% of people have awareness of Twitter and ...
How businesses are using twitter<br />Brand Awareness<br />Customer Connection<br />Customer Service<br />Website Traffic ...
How businesses are using twitter<br />
How businesses are using twitter<br />
The ford story<br />
Exercise Time-Setting up your Twitter account<br />Settings-Account<br />Username<br />Tweet Privacy Yes or NO<br />Profil...
Exercise Time-Twitter fundamentals<br />In the search box try different phrases and key words<br />To Follow or not to Fol...
Twitter’s impact on Business<br />
Twitter’s impact on Business<br />
Twitter’s impact on Business<br />
Twitter’s impact on Business<br />
Twitter’s impact on Business<br />
Twitter’s impact on Business<br />Will it drive traffic to my website?<br />How is Twitter a referral network?<br />Powerf...
Hootsuite Features<br />Monitor up to five accounts in free version<br />Schedule posts<br />Monitor analytics<br />Paid v...
Exercise time-learn how to use hootsuite<br />
Difference between hootsuite and tweetdeck<br />Tweetdeck is real time-no refreshing needed<br />Attach photos and videos<...
URL Shorteners<br />URL Shorteners make links more Tweet friendly and trackable<br />Hootsuite uses ow.ly<br />Bit.ly is p...
Twitter chats-what the hashtag?<br />Twitter chats #1 way to grow your network<br />Allows for quick connections with peop...
How your blog and social media connects<br />
How your blog and social media connects<br />
How your blog and social media connects<br />
Challenges of Digital Communication<br />Ever Feel Like You are Talking to a Brick Wall?<br />
Lack of Face to Face<br />
What Do You Lose out on when there is no Face to Face?<br />
Body Language is Gone<br />
How does our sight and hearing affect our Trust?<br />
Establishing the Trust Factor<br />Consistent Posting Whether It’s Facebook, Twitter, Blogs etc<br />Researching Content t...
In conclusion<br />Be part of something bigger<br />Educate yourself on the tools that facilitate a digital community<br /...
Thank you for being wonderful!<br />Keep in touch with me on Facebook<br />Facebook.com/TheTrainingFactor<br />For some re...
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August 2011 IREM Georgia Twitter Class

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This presentation was a workshop for the IREM GA group. It was a hands on workshop teaching students the fundamentals of Twitter and how it applies to best business practices.

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August 2011 IREM Georgia Twitter Class

  1. 1. Welcome to the iremgeorgia Twitter class!<br />Presented by Jonathan Saar VP of Educational Solutions<br />
  2. 2. Are facebook and Twitter the same?<br />No!<br />Twitter is a micro-blogging site<br />You Tweet in 140 characters or less<br />Facebook has much more “personal” elements<br />Twitter is a “listening” device<br />
  3. 3. Twitter Stats<br />There are 200,000,000 registered Twitter users<br />Almost 88% of people have awareness of Twitter and its existence<br />There are 450,000 new Twitter accounts created everyday<br />Meaning there are 5.2 accounts created every second of everyday<br />
  4. 4. How businesses are using twitter<br />Brand Awareness<br />Customer Connection<br />Customer Service<br />Website Traffic Driver<br />Content Sharing<br />
  5. 5. How businesses are using twitter<br />
  6. 6. How businesses are using twitter<br />
  7. 7. The ford story<br />
  8. 8. Exercise Time-Setting up your Twitter account<br />Settings-Account<br />Username<br />Tweet Privacy Yes or NO<br />Profile<br />Design-Twitter Background and Colors<br />Notifications<br />
  9. 9. Exercise Time-Twitter fundamentals<br />In the search box try different phrases and key words<br />To Follow or not to Follow<br />What is a DM?<br />Twitter Lists-What are they good for<br />Twitter Images-A new tool<br />
  10. 10. Twitter’s impact on Business<br />
  11. 11. Twitter’s impact on Business<br />
  12. 12. Twitter’s impact on Business<br />
  13. 13. Twitter’s impact on Business<br />
  14. 14. Twitter’s impact on Business<br />
  15. 15. Twitter’s impact on Business<br />Will it drive traffic to my website?<br />How is Twitter a referral network?<br />Powerful customer service tool<br />Listening device<br />Research <br />
  16. 16. Hootsuite Features<br />Monitor up to five accounts in free version<br />Schedule posts<br />Monitor analytics<br />Paid version allows for team members to be added<br />Multiple columns<br />
  17. 17. Exercise time-learn how to use hootsuite<br />
  18. 18. Difference between hootsuite and tweetdeck<br />Tweetdeck is real time-no refreshing needed<br />Attach photos and videos<br />Has autocomplete for usernames<br />It does not have analytics<br />More user friendly<br />
  19. 19. URL Shorteners<br />URL Shorteners make links more Tweet friendly and trackable<br />Hootsuite uses ow.ly<br />Bit.ly is popular with Tweetdeck<br />Great tool for analyzing click throughs<br />
  20. 20. Twitter chats-what the hashtag?<br />Twitter chats #1 way to grow your network<br />Allows for quick connections with people of similar interests or ones whom you may want to do business with<br />Establishes you as an authority in your field<br />Let’s try our own chat-use Hashtag #IREM<br />Tweetchat.com<br />
  21. 21. How your blog and social media connects<br />
  22. 22. How your blog and social media connects<br />
  23. 23. How your blog and social media connects<br />
  24. 24. Challenges of Digital Communication<br />Ever Feel Like You are Talking to a Brick Wall?<br />
  25. 25. Lack of Face to Face<br />
  26. 26. What Do You Lose out on when there is no Face to Face?<br />
  27. 27. Body Language is Gone<br />
  28. 28. How does our sight and hearing affect our Trust?<br />
  29. 29. Establishing the Trust Factor<br />Consistent Posting Whether It’s Facebook, Twitter, Blogs etc<br />Researching Content that is actually useful to your network<br />Punctuality in Responding to Fan Feedback<br />Be quick to show commendation and thankfulness to your network<br />Reliable and Valuable Partnership Marketing<br />
  30. 30. In conclusion<br />Be part of something bigger<br />Educate yourself on the tools that facilitate a digital community<br />Be consistent yet flexible<br />Have Fun!<br />Profit!<br />
  31. 31. Thank you for being wonderful!<br />Keep in touch with me on Facebook<br />Facebook.com/TheTrainingFactor<br />For some really nerdy content check me out at<br />Facebook.com/SociusNerdius There are club level seats still available!  <br />

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