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Why Twitter? How to explain Twitter to your purely-business peers in less than 10 minutes

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Why Twitter? How to explain Twitter to your purely-business peers in less than 10 minutes

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Why Twitter? How to explain Twitter to your purely-business peers in less than 10 minutes

  1. 1. Why Twitter A friendly presentation for Ms. Bizy Neszleidy Tai Tran December 2008
  2. 2. WHAT IS TWITTER
  3. 3. Basic <ul><li>http://twitter.com </li></ul><ul><li>A utility to update your status to your connections </li></ul><ul><li>Each message is limited to 140 characters, the length of SMS </li></ul><ul><li>The action of posting a Twitter message is called “tweet” </li></ul>
  4. 4. Connection <ul><li>You can follow people </li></ul><ul><li>Follow is one way: follower sees updates from the followed </li></ul><ul><li>If you are interesting enough, one you follow might follow you back </li></ul><ul><li>Updates from you and all those you follow are updated to your own homepage </li></ul><ul><li>“ Follow” has been standardized </li></ul>
  5. 5. Syntax <ul><li>@person the message </li></ul><ul><li>The “person” account receives your message in a differentiated format from regular updates </li></ul><ul><li>@person automatically becomes a hyperlink for people to explore </li></ul>
  6. 6. Direct Message <ul><li>Bingo! The famous private message </li></ul>
  7. 7. Plugins <ul><li>There are bunches of cool plugins that make your Twitter experience cooler </li></ul>
  8. 8. Privacy <ul><li>Direct messages are only visible to recipient </li></ul><ul><li>Protect all updates: only approved followers can see your updates </li></ul>
  9. 9. Max no. of connections <ul><li>2000 </li></ul><ul><li>Power users might have a better cap </li></ul>
  10. 10. BUT TWITTER IS MORE THAN THAT
  11. 11. Micro-blogging <ul><li>Blog with micro-entries </li></ul><ul><li>Extremely quick </li></ul><ul><li>An interesting thought flashes on your mind, tweet it, get back to your business </li></ul><ul><li>Ultra quick </li></ul>
  12. 12. Think Twitter, think Mobile <ul><li>Super fast & simple, highly compatible with Mobile use </li></ul><ul><li>Mobile is the future of the web. It is reasonable to claim that Twitter is building a foundation of this future. </li></ul>
  13. 13. Social Journalism <ul><li>140-character updates!!! </li></ul><ul><li>Faster than blogs </li></ul><ul><li>Faster than mainstream reporters </li></ul><ul><li>The Mumbai attack in late 2008 </li></ul><ul><li>http://ninhnv.com/breakingnews/ </li></ul>
  14. 14. Service / Product Promotions <ul><li>Wow, another channel to promote your services / products </li></ul>
  15. 15. Branding <ul><li>Corporate Branding </li></ul><ul><li>Service / Product Branding </li></ul><ul><li>Personal Branding </li></ul><ul><ul><li>Extend your influence on the industry </li></ul></ul>
  16. 16. Networking <ul><li>Meet, talk to, discuss with, empathize with, recruit Geeks </li></ul>
  17. 17. Communications <ul><li>Get feedbacks on your services, products, strategies </li></ul><ul><li>Small talks </li></ul><ul><li>Ask a question, receive answers </li></ul>
  18. 18. Information Mining <ul><li>Follow breaking news, trends, interesting stuffs </li></ul><ul><li>Track keywords, search keywords </li></ul><ul><li>Track geotarget </li></ul><ul><li>Use tools (see Bibliograph) </li></ul>
  19. 19. Trivial <ul><li>Ever been annoyed or embarrassed because of a non-appropriate joke pops out on your Instant Messenger screen? </li></ul><ul><li>With Twitter, the problem is solved </li></ul>
  20. 20. WHY NOT FACEBOOK STATUS?
  21. 21. <ul><li>You can’t use Facebook statuses as a micro-blog </li></ul><ul><li>It takes time to load a Facebook page. See how simple Twitter is </li></ul><ul><li>You can’t use Facebook for real-time journalism </li></ul>
  22. 22. WHY NOT TWITTER’S COMPETITORS?
  23. 23. It is #1 <ul><li>Twitter grows 422% in 12 months, faster than anything on the web in 2008 </li></ul>
  24. 24. Clones? Hmm… <ul><li>Pownce (dead now), Identi.ca, Rejaw, kwippi, jaiku </li></ul><ul><li>Why bother the clones? </li></ul>
  25. 25. Visual forms <ul><li>Dipity, Plurk </li></ul><ul><li>Definitely more interesting </li></ul><ul><li>But not as quick as Twitter </li></ul>
  26. 26. Aggregators <ul><li>FriendFeed, socialthing </li></ul><ul><li>Noise </li></ul><ul><li>Too much </li></ul><ul><li>Just way too much </li></ul>
  27. 27. TWITTER LIMITATIONS
  28. 28. <ul><li>Historical data: only 20 pages </li></ul><ul><li>No group (group is only available to Twitter Japan) </li></ul>
  29. 29. RETHINK THE WEB <ul><li>Rethink Ourselves </li></ul>
  30. 30. <ul><li>Twitter is one of the best examples of why we want to rethink: </li></ul><ul><ul><li>The web </li></ul></ul><ul><ul><li>Vision </li></ul></ul><ul><ul><li>Business objectives / KPI </li></ul></ul><ul><ul><li>Our clients </li></ul></ul><ul><ul><li>Ourselves </li></ul></ul>
  31. 31. <ul><li>Twitter was meant for people to update statuses </li></ul><ul><ul><li>And it is most known as a micro-blogging platform </li></ul></ul><ul><li>YouTube has always meant to be a user-generated video-sharing site </li></ul><ul><ul><li>And it has become a hosting site </li></ul></ul><ul><ul><li>Original contents: TV shows, music shows, Governmental updates </li></ul></ul><ul><ul><li>Songs with audio and beautiful pictures </li></ul></ul><ul><ul><li>If it allows uploading other file formats (zip, rar, doc, xls), I bet users will </li></ul></ul>
  32. 32. <ul><li>Long-term vision for a particular website don’t always work, even for most successful ones </li></ul><ul><li>Adapt, change, satisfy users </li></ul>
  33. 33. APPENDICES
  34. 34. References <ul><li>Adam Ostrow, Twitter is Growing Like Crazy: Up 422% in 12 Months, http://mashable.com/2008/09/16/twitter-traffic-growth/ </li></ul><ul><li>driveafastercar, An Introduction To Twitter For Marketers, http://www.slideshare.net/driveafastercar/an-introduction-to-twitter-for-marketers </li></ul>
  35. 35. Bibliography <ul><li>Peter Kim, Thinking Through Twitter, http://www.beingpeterkim.com/2008/10/thinking-throug.html </li></ul><ul><li>mattanium, Using Twitter for Marketing, Branding and Customer Service, http://www.slideshare.net/mattanium/using-micromedia-for-marketing-branding-and-customer-service </li></ul>
  36. 36. The real Business Ladies <ul><li>This presentation is dedicated to: </li></ul><ul><li>Ms. Pearl Nguyen, e-Commerce Manager, Tay Son Lacquerware </li></ul><ul><li>Ms. Thanh Nguyen, CEO, Caravat </li></ul>
  37. 37. Thank You! <ul><li>Tai Tran </li></ul><ul><li>December 2008 </li></ul><ul><li>www.taitran.com </li></ul><ul><li>http://twitter.com/taitran </li></ul>

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