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Using Twitter for Recruitment April 2009 Thomas Shaw Recruitment Directory (03) 9018 5722 [email_address] http://www.recruitmentdirectory.com.au Jo Knox Recruiter Daily (02) 9267 3800 [email_address] http://www.recruiterdaily.com.au Craig Schuetrumpf adlogic/PostJobsOnce (02) 9262 1745 [email_address] http://www.adlogic.com.au Page Webinar - Using Twitter for Recruitment

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Welcome Questions can be asked during the webinar using the Q&A panel. We will endeavor to answer the most common at the end of the presentation. Video/Presentation slides will be made available for download shortly after the session. If Facebook is for people you already know, Twitter is for people you'd like to get to know better. http://www.twitter.com/recruiterdaily http://www.twitter.com/adlogictech http:// www.twitter.com/thomasshaw Hashtag #rd15apr Page Webinar - Using Twitter for Recruitment

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Getting Started <ul><li>Do you have a social media plan or strategy? </li></ul><ul><li>What social networks are you currently using for talent identification? </li></ul><ul><li>How can I make finding a job more interesting? </li></ul><ul><li>Would I enjoy reading this if someone else wrote it? </li></ul><ul><li>Why should I tweet & who is my intended audience? </li></ul><ul><li>How can this tool ADD VALUE to us and our BRAND? </li></ul>Page Webinar - Using Twitter for Recruitment

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What is Twitter? http://www.twitter.com Twitter is a social networking and micro-blogging service that enables its users to send and read other users' updates (known as tweets), which are text-based posts of up to 160 characters in length. Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them. Tweets = 160 character messages 20 characters for username 140 characters for the message text Fastest growing, hottest social media property right now Potential to be as big as/bigger than Facebook and MySpace and even takes on Yahoo and Google for news. Twitter is fully searchable, free and easy to set up and use Page Webinar - Using Twitter for Recruitment

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What is Twitter? <ul><li>An informational tool - provide information to others </li></ul><ul><li>A conversational tool - respond to other peoples tweets, engage in dialogue </li></ul><ul><li>Twitter allows people to stay connected in real-time </li></ul><ul><li>Great way to communicate and network with new and old contacts </li></ul><ul><li>You choose the message - not the recipient </li></ul><ul><li>Online messaging system </li></ul>Page Webinar - Using Twitter for Recruitment

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Who is using it? Page Webinar - Using Twitter for Recruitment

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<ul><li>Sign up http://www.twitter.com/ </li></ul><ul><li>Brand yourself professionally. Choose a professional Twitter username using your name or some combination of your name and profession that sounds good and is easy to remember. </li></ul><ul><li>Design your profile – add information, avatar, bio, location, URL. Take time to create a professional profile that will attract your target market. If you don’t have a website, link to your LinkedIn profile. </li></ul><ul><li>Start following people http://search.twitter.com/ (put in some keywords) </li></ul><ul><li>Follow others & Look for &quot;follow me on twitter&quot; badges </li></ul><ul><li>Watch as people follow you back – Autofollow? </li></ul>How to get started… Page Webinar - Using Twitter for Recruitment

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What’s the point? <ul><li>The point of twitter changes depending on who’s tweeting… </li></ul><ul><li>Why companies should tweet </li></ul><ul><li>Reveal the human side of the company, give it a personality </li></ul><ul><li>Provide useful information that people wont get anywhere else (or at least, as quickly) </li></ul><ul><li>Respond to comments, requests, feedback, complaints in REAL TIME </li></ul><ul><li>Have a platform for announcing news, competitions, games, events </li></ul><ul><li>New business leads </li></ul><ul><li>Will Twitter... </li></ul><ul><li>Replace your website? No. </li></ul><ul><li>Cut your marketing budget? </li></ul><ul><li>Broadcasting = Yes </li></ul><ul><li>Building your brand and image = Yes </li></ul><ul><li>Improve Customer Relations = Yes </li></ul>Page Webinar - Using Twitter for Recruitment

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Opportunities Track Conversations Monitor who is talking about you Improve ROI by improved communication Find answers Promote products/events Engage with your customers Manage internal/external communication Poll/Survey Resolve issues Become a thought leader Offer advice How can Twitter improve your business? Market Research Authority Business transparency Trust Brand awareness, Image Knowledge Product awareness Customer service Socialise Web presence Faster than RSS Page Webinar - Using Twitter for Recruitment

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Opportunities <ul><li>Opportunities for Recruitment </li></ul><ul><li>Engage with clients, candidates – Relationship & Network building </li></ul><ul><li>Find leads </li></ul><ul><li>Employer branding </li></ul><ul><li>Post hot jobs, or latest job links on twitter back to the employers or agencies web site </li></ul><ul><li>Recruitment news updates.. ie &quot;Looking for a PHP developer in Melb, Top rates apply&quot; </li></ul><ul><li>Speaking/networking functions.. ie &quot;Speaking at XXX on how to find a job&quot;, &quot;Meet us at Careers Expo“ </li></ul><ul><li>Links to career content - employee profiles, videos, articles, etc. </li></ul><ul><li>Follow discussions on various topics or trends </li></ul><ul><li>Connecting with job seekers via twitter </li></ul><ul><li>Research candidates </li></ul><ul><li>Market Intelligence </li></ul>Page Webinar - Using Twitter for Recruitment

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Statistics & Trends Hitwise: UK Internet visits to Twitter have increased 6-fold since the start of the year and 32 times the last 12 months (Mar 08/09). Last week (4 Apr 09), Twitter was the 50th most visited website in the UK. Source: http://www.hitwise.com.au/ Hitwise: Twitter has maintained its phenomenal yearly growth rate, increasing year-on-year in web visits by 517.9% (w/ending 10 January 2009 compared to the same week last year) Page Webinar - Using Twitter for Recruitment

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Source: http://www.compete.com (14 th Apr 2009) Notes: The traffic dose not include requests made by the API Page Webinar - Using Twitter for Recruitment

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Source: http://www.compete.com (14 th Apr 2009) Notes: The traffic dose not include requests made by the API Page Webinar - Using Twitter for Recruitment

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The Basics <ul><li>Following - People you follow </li></ul><ul><li>Followers - People following you </li></ul><ul><li>You can follow anything </li></ul><ul><li>You only receive the messages of those you follow </li></ul><ul><li>Use a @ sign prior to a persons handle to direct the message at them </li></ul><ul><li>Use D for direct message </li></ul><ul><li>Because each post can only contain 140 characters, shorthand is used lots when tweeting (think SMS) </li></ul><ul><li>RT = Retweet, followed by @ then the person you’re retweeting’s username e.g. </li></ul><ul><li>RT @thomasshaw indicates you are retweeting one of my posts </li></ul><ul><li>DM - Direct Message </li></ul><ul><li>@ - Send/Reply to e.g. @thomasshaw - sends a message to me on the public timeline </li></ul>Page Webinar - Using Twitter for Recruitment

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<ul><li>The Twitterverse , or the Twitosphere - the community of Twitter users </li></ul><ul><li>Tweeter , or Twitterer - a Twitter user </li></ul><ul><li>Tweet - a post on Twitter. Tweets - the updates you, and everyone else, post </li></ul><ul><li>Followers - people who have chosen to receive updates for a particular Twitterer </li></ul><ul><li>Twitterstream - the public, or friend, timeline - the posts on Twitter are chronologically listed </li></ul><ul><li>Retweet - the action of reposting another user’s post, crediting them for it </li></ul><ul><li>Retweeter , or Retweetist - someone who retweets </li></ul>Terms Page Webinar - Using Twitter for Recruitment

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Recent tweets Avatar USER PROFILE BIO Page Webinar - Using Twitter for Recruitment

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Recent tweets by the users I am following What should I say? USER DASHBOARD People I am Following People that are following Me DM’s sent RSS Feed Page Webinar - Using Twitter for Recruitment

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Hash Tags # http://www.hashjobs.com #job, #jobpost, #NAJ, #HAJ, #rtjob, #employment, #recruiting, #hiring, #career, #staffing Have A Job? (#HAJ) Need a Job? (#NAJ) Used as a way to filter / find content for group conversation ie. #jobs – to follow what people are saying about jobs All you do is include “#” + “letters” in your tweet and it becomes instantly searchable People use # tags for events – I.e. #rd15apr, #followfriday, #hrfutures Page Webinar - Using Twitter for Recruitment

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Search Function http://search.twitter.com <ul><li>Search for people you know </li></ul><ul><li>Search by location </li></ul><ul><li>Search by Keyword </li></ul><ul><li>Search by industry or interest </li></ul><ul><li>By Recommendation </li></ul><ul><li>By Conversation </li></ul><ul><li>By Hashtag </li></ul><ul><li>By popularity </li></ul><ul><li>By ego </li></ul><ul><li>By time </li></ul><ul><li>Twitter is the most powerful for the small </li></ul><ul><li>company or individual recruiter who wants to </li></ul><ul><li>get an edge over the competitors. </li></ul><ul><li>You don't have to use SMS, email – just </li></ul><ul><li>tweet it. </li></ul>Page Webinar - Using Twitter for Recruitment

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Search Function Page Webinar - Using Twitter for Recruitment

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Search Function <ul><li>Twitter supports advanced search functions including boolean logic and operators </li></ul><ul><li>Once you find 1 key person, you can follow their network </li></ul><ul><li>Sign up for Twitter alerts where the tweets will be sent directly to your email </li></ul><ul><li>Use 3 rd party API directories </li></ul><ul><li>http://www.justtweetit.com http://www.wefollow.com http://www.twellow.com </li></ul>Page Webinar - Using Twitter for Recruitment

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Monitor Page Webinar - Using Twitter for Recruitment

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Posting Jobs to Twitter Simply posting your job to twitter, and hoping that they are found by your target audience is NOT an effective way of using Twitter for recruitment. As with any other medium, recruiters need to target their audience and build a strong recognisable brand. By using adlogic, clients can create custom job feeds and corresponding specialised Twitter profiles for each area that they recruit for. 1 . Create a Twitter profile (make sure you notify adlogic with your login details) 2 . Log into the adlogic system 3 . Create a new job Page Webinar - Using Twitter for Recruitment

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Posting Jobs to Twitter 4. Select the destination The important emphasis here is that not all roles may be suitable for posting to all mediums. adlogic enables clients to maintain the integrity of their advertising campaigns by being selective about which jobs they post where. Page Webinar - Using Twitter for Recruitment

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Posting Jobs to Twitter Job adverts are displayed in your twitter account with the Job Title, brief summary and a hyperlink to the actual job advert. Users can click on the link to open the job advert fully, RT to their network or @reply to the poster with more information. Page Webinar - Using Twitter for Recruitment

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Posting Jobs to Twitter The job advert is displayed using the client’s template. Candidates can apply for the job or email a friend, thus increasing the clients market reach, of particular interest are the statistics regarding referral placements vs. job board applicants. Using social media such as Twitter and Facebook could be viewed as taking recruitment back to its grass roots of networking but for a digital age. Page Webinar - Using Twitter for Recruitment

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Aggregation http://www.twitterjobsearch.com http://www.twitterjobcast.com http://www.hashjobs.com Page Webinar - Using Twitter for Recruitment

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Page Webinar - Using Twitter for Recruitment

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Useful Resources WeFollow http://wefollow.com/ WeFollow is a user-powered Twitter directory that aims to group users according to labels that are determined by the users themselves. Monitter http://monitter.com/ As you can tell from the name of the site, Monitter is a web tool to help people monitor tweets through keywords and locations. It's real time, and so a great way to get on-the-spot reactions. TweetStats http://tweetstats.com/ It generates graphs from your tweets to analyse your tweet timeline (tweets per day), tweet density, aggregate daily tweets, aggregate hourly tweets, interfaces used to access twitter and even replies to. It also logs the latest trending stats, trend clouds and the top 50 trends of all time. TwitterFeed http://www.twitterfeed.com Posts RSS feeds automatically to Twitter Tweetdeck http://www.tweetdeck.com TweetDeck is your personal browser for staying in touch with what’s happening now, connecting you with your contacts across Twitter, Facebook and more. Job Searching via Twitter http://www.recruitmentdirectory.com.au/Blog/job-searching-via-twitter-a137.html Twitter and Recruitment http://www.recruitmentdirectory.com.au/Blog/twitter-and-recruitment-a13.html http://www.Friendorfollow.com http://www.twitpic.com http://twitter.grader.com http://www.mrtweet.com http://www.twellow.com http://www.twtpoll.com http://www.tweetbeep.com http://www.Twilert.com http://www.twitterbuttons.com http://www.twitteranalyzer.com http://spy.appspot.com http://www.tinyurl.com http://tweeternet.com/ Page Webinar - Using Twitter for Recruitment

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Tips <ul><li>Focus on quality tweets over quantity. </li></ul><ul><li>Engage with your network. Genuine engagement with your network of followers is the best way to get new followers </li></ul><ul><li>Use free tools and websites to manage/track messages and reputation </li></ul><ul><li>Twitter is public – Don’t tell confidential stuff & carry on personal conversations from the company account </li></ul><ul><li>Don't always make it about you, your product or service – people will unfollow you </li></ul><ul><li>Automate the process - use http://www.tweetlater.com/ </li></ul><ul><li>Learn & have fun! </li></ul>Page Webinar - Using Twitter for Recruitment

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Questions? Jo Knox (02) 9267 3800 Recruiter Daily [email_address] http://www.recruiterdaily.com.au Thomas Shaw Recruitment Directory (03) 9018 5722 [email_address] http://www.recruitmentdirectory.com.au Craig Schuetrumpf adlogic/PostJobsOnce (02) 9262 1745 [email_address] http://www.adlogic.com.au http:// www.twitter.com/recruiterdaily http:// www.twitter.com/adlogictech http:// www.twitter.com/thomasshaw hashtag #rd15apr Page Webinar - Using Twitter for Recruitment