Social Media:<br />In Theory and In the Field<br />Josh Futrell, Director of Projects and Support<br />Center for Arts Man...
Who are you? Who Who? Who Who?<br /><ul><li>Recovering actor
Accidental techie
Sometimes blogger
Listen-focused tweeter
Social media user</li></ul>Tweeter<br />Arts Advocate<br />Strategic Marketer<br />A nerd with an abiding passion for the ...
What We’ll Be Talkin’ Bout, Willis<br />Tools<br />RSS<br />Blogging<br />YouTube<br />Facebook<br />Twitter<br />Custom S...
I’ll Close My Eyes and Count to 10<br />Not really, but….<br />If you would like to leave now, I won’t hold it against you...
If You Haz Question…<br />ASK IT<br />
“Social Media” Covers a Heck of a Lot<br />
The Social Media Food Pyramid<br />
A Social Media Strategy Framework<br />
A Social Media Strategy Framework<br />
RSS: A Big Win For Frequently Updated Content<br />RSS (Really Simple Syndication) is a format for delivering regularly ch...
RSS Readers and Aggregators<br />RSS readers aggregate feed subscriptions into a centralized area to help users stay updat...
RSS By Email<br />
RSS: Best Practices and Tips<br /><ul><li>Create an RSS feed for any regularly updated content
Share your RSS prominently and in multiple locations
Personal tip: set up an RSS feed readerwith relevant 	blogs and new feeds…then share it?
Use RSS feeds to help streamline your social media 	workflow.</li></li></ul><li>Snapshot<br />Pittsburgh Opera<br />http:/...
Blogging: Best Practices and Tips<br />Find your own voice<br />Use the breakcode (i.e. &lt;!--more--&gt; in WordPress) wh...
Snapshot<br />Arkipelagos<br />Blog of playwright, journalist, and photographer Robert Isenberg<br />http://arkipelagos.wo...
YouTube: Best Practices and Tips<br />Get a nonprofit channel<br />Benefits of a Nonprofit Channel:<br />Change the look a...
YouTube: Best Practices and Tips<br />Get a nonprofit channel<br />Tag your videos with keywords<br />Embed videos elsewhe...
Snapshot<br />Pittsburgh Filmmakers’ YouTube Channel<br />http://www.youtube.com/user/PittsburghFilmmakers<br />
Facebook Profiles: People Food<br />
Facebook Groups: Only for Membership Only<br />
Facebook Groups: Only for Membership Only<br />When a Group is Best<br />When a conversation needs to be restricted to cer...
Facebook Pages: The Ticket For Organizations<br />
Facebook Pages: The Ticket For Organizations<br />Your posts get into your fan’s news feeds<br />Detailed metrics for your...
Page Insights: Learn More About Your Fans<br />
Snapshot<br />Greater Pittsburgh Arts Council<br />http://www.facebook.com/greater<br />
A Few Words about Facebook Causes<br />
And, A Few Words about Facebook Ads<br />You can 1) target your ads by various criteria.  2) pay for impressions or pay fo...
Twitter: Who Gives a Tweet?<br />Twitter is a social networking and microblogging service that allows you answer the quest...
Twitter: Who Gives a Tweet?<br />Twitter is a social networking and microblogging service that allows you answer the quest...
70 – 20 – 10 Engagement Model<br />70% - Sharing others voices, opinions, articles, ideas, and tools<br />20% - Responding...
Twitter: Best Practices and Tips<br />Twitter is not a broadcast medium<br />Quality over quantity…and limit the quantity<...
Snapshot<br />The Mattress Factory<br />http://www.twitter.com/mattressfactory<br />
Snapshot<br />Greater Pittsburgh Arts Council<br />http://www.twitter.com/PGHArtsCouncil<br />
2009 Nonprofit Social Network Survey Report – 30.6% of responding nonprofits had their own social network<br />Ning, Group...
Snapshot<br />Art && Code<br />http://artandcode.ning.com/<br />
Snapshot<br />Bricolage Theatre Company<br />http://www.webbricolage.org<br />
Snapshot<br />Bricolage Theatre Company<br />http://www.webbricolage.org<br />
Work Smarter…Think Sharing!<br />Share the content of others<br />Share your own content across multiple platforms<br />Vi...
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Session presented at the Mississippi Arts Conference on November 12, 2009 by Josh Futrell, Director of Projects and Support of the Center for Arts Management and Technology at Carnegie Mellon University.

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  • Social Oomph allows you
  • Consider creating your own widgets that your constituents or visitors can share on their own sites and pages.
  • A Google Alert is an aggregate of the latest results from multiple sources (news, Web and blogs) into a single e-mail or RSS feed. A Web-based version of a clipping service.
  • Social Media: In Theory And In The Field Camt

    1. 1. Social Media:<br />In Theory and In the Field<br />Josh Futrell, Director of Projects and Support<br />Center for Arts Management and Technology<br />Carnegie Mellon University<br />November 12, 2009<br />
    2. 2. Who are you? Who Who? Who Who?<br /><ul><li>Recovering actor
    3. 3. Accidental techie
    4. 4. Sometimes blogger
    5. 5. Listen-focused tweeter
    6. 6. Social media user</li></ul>Tweeter<br />Arts Advocate<br />Strategic Marketer<br />A nerd with an abiding passion for the arts who pays attention.<br />
    7. 7. What We’ll Be Talkin’ Bout, Willis<br />Tools<br />RSS<br />Blogging<br />YouTube<br />Facebook<br />Twitter<br />Custom Social Networks<br />Agenda<br />Overview<br />Best Practices<br />Snapshots<br />Sharing<br />Listening<br />
    8. 8. I’ll Close My Eyes and Count to 10<br />Not really, but….<br />If you would like to leave now, I won’t hold it against you.<br />Photo from Flickr, Creative Commons by kloppster<br />
    9. 9. If You Haz Question…<br />ASK IT<br />
    10. 10. “Social Media” Covers a Heck of a Lot<br />
    11. 11. The Social Media Food Pyramid<br />
    12. 12. A Social Media Strategy Framework<br />
    13. 13. A Social Media Strategy Framework<br />
    14. 14. RSS: A Big Win For Frequently Updated Content<br />RSS (Really Simple Syndication) is a format for delivering regularly changing web content.<br />It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually.<br />Description from What Is RSS?<br />To Create RSS Feeds<br />
    15. 15. RSS Readers and Aggregators<br />RSS readers aggregate feed subscriptions into a centralized area to help users stay updated on the latest news and content from their favorite web sites.<br />
    16. 16. RSS By Email<br />
    17. 17. RSS: Best Practices and Tips<br /><ul><li>Create an RSS feed for any regularly updated content
    18. 18. Share your RSS prominently and in multiple locations
    19. 19. Personal tip: set up an RSS feed readerwith relevant blogs and new feeds…then share it?
    20. 20. Use RSS feeds to help streamline your social media workflow.</li></li></ul><li>Snapshot<br />Pittsburgh Opera<br />http://pittsburghopera.org<br />
    21. 21. Blogging: Best Practices and Tips<br />Find your own voice<br />Use the breakcode (i.e. &lt;!--more--&gt; in WordPress) when a post is over 250 words<br />Maximize outbound links<br />Invite and encourage conversation<br />
    22. 22. Snapshot<br />Arkipelagos<br />Blog of playwright, journalist, and photographer Robert Isenberg<br />http://arkipelagos.wordpress.com<br />
    23. 23. YouTube: Best Practices and Tips<br />Get a nonprofit channel<br />Benefits of a Nonprofit Channel:<br />Change the look and feel of your YouTube channel to more closely resemble your branding.<br />Drive fundraising through a Google Checkout “Donate” button.<br />Add a Call-to-Action overlay on your videos to drive campaigns.<br />
    24. 24. YouTube: Best Practices and Tips<br />Get a nonprofit channel<br />Tag your videos with keywords<br />Embed videos elsewhere<br />Friend other YouTube users<br />Check in regularly<br />Go out and find related videos…and favorite them<br />Benefits of a Nonprofit Channel:<br />Change the look and feel of your YouTube channel to more closely resemble your branding.<br />Drive fundraising through a Google Checkout “Donate” button.<br />Add a Call-to-Action overlay on your videos to drive campaigns.<br />
    25. 25. Snapshot<br />Pittsburgh Filmmakers’ YouTube Channel<br />http://www.youtube.com/user/PittsburghFilmmakers<br />
    26. 26. Facebook Profiles: People Food<br />
    27. 27. Facebook Groups: Only for Membership Only<br />
    28. 28. Facebook Groups: Only for Membership Only<br />When a Group is Best<br />When a conversation needs to be restricted to certain members and direct communication is preferred<br />Rapid promotion around a particular event or occasion (members can send out bulk invites)<br />
    29. 29. Facebook Pages: The Ticket For Organizations<br />
    30. 30. Facebook Pages: The Ticket For Organizations<br />Your posts get into your fan’s news feeds<br />Detailed metrics for your page (Page Insights)<br />Personalized Friendly URL(http://facebook.com/username/)<br />Visible to unregistered visitors<br />Ads<br />Related event creation<br />Can create custom applications<br />It is possible for your organization to change from a group to a page. It just takes communication.<br />
    31. 31. Page Insights: Learn More About Your Fans<br />
    32. 32. Snapshot<br />Greater Pittsburgh Arts Council<br />http://www.facebook.com/greater<br />
    33. 33. A Few Words about Facebook Causes<br />
    34. 34. And, A Few Words about Facebook Ads<br />You can 1) target your ads by various criteria. 2) pay for impressions or pay for clicks.<br />
    35. 35. Twitter: Who Gives a Tweet?<br />Twitter is a social networking and microblogging service that allows you answer the question, &quot;What are you doing?&quot; by sending short text messages 140 characters in length, called &quot;tweets&quot;, to your friends, or &quot;followers.&quot; <br />http://tweeternet.com<br />
    36. 36. Twitter: Who Gives a Tweet?<br />Twitter is a social networking and microblogging service that allows you answer the question, &quot;What are you doing?&quot; by sending short text messages 140 characters in length, called &quot;tweets&quot;, to your friends, or &quot;followers.&quot; <br />http://tweeternet.com<br />What are you thinking?<br />Interested in?<br />Passionate about?<br />What are<br />you doing?<br />
    37. 37. 70 – 20 – 10 Engagement Model<br />70% - Sharing others voices, opinions, articles, ideas, and tools<br />20% - Responding, connecting, collaboration, and co-creating with like-minded Twitter colleagues<br />10% - Promoting and/or chit-chatting<br />http://www.angelamaiers.com/2008/09/my-twitter-enga.html<br />
    38. 38. Twitter: Best Practices and Tips<br />Twitter is not a broadcast medium<br />Quality over quantity…and limit the quantity<br />Help yourself with tools<br />Managing the voices: TweetDeck, Tweetie, etc.<br />Productivity: SocialOomph<br />Finding others: MrTweet, WeFollow<br />Look for tools. Don’t assume their non-existence.<br />
    39. 39. Snapshot<br />The Mattress Factory<br />http://www.twitter.com/mattressfactory<br />
    40. 40. Snapshot<br />Greater Pittsburgh Arts Council<br />http://www.twitter.com/PGHArtsCouncil<br />
    41. 41. 2009 Nonprofit Social Network Survey Report – 30.6% of responding nonprofits had their own social network<br />Ning, GroupSite, SocialGo<br />White Label Social Network Platforms Chart from TechCrunch<br />Should You Build Your Own Social Network?<br />Why would you want to create your own?<br />
    42. 42. Snapshot<br />Art && Code<br />http://artandcode.ning.com/<br />
    43. 43. Snapshot<br />Bricolage Theatre Company<br />http://www.webbricolage.org<br />
    44. 44. Snapshot<br />Bricolage Theatre Company<br />http://www.webbricolage.org<br />
    45. 45. Work Smarter…Think Sharing!<br />Share the content of others<br />Share your own content across multiple platforms<br />Video:<br />Interview with Artist<br />Post link in Web site Press Room section<br />Share link via Facebook Page<br />Post on your <br />YouTubechannel<br />Share link via Twitter<br />Embed video in blog post<br />Share link via e-newsletter<br />
    46. 46. Work Smarter…Help Your Visitors Share<br />http://addthis.com/<br />http://sharethis.com/<br />
    47. 47. Sharing Black Belt: Creating Widgets<br />Creating custom widgets that your constituents or visitors can use to share on their Web sites and pages<br />
    48. 48. Listen Up: Tips for Social Media Monitoring<br />Set up comprehensive Google Alerts<br />Use Twitter Search to follow hash tags and keywords in Twitter streams<br />Use URL shorteners like http://bit.ly<br />Get addicted toGoogle Analytics<br />Photo from Flickr, Creative Commons by tanakawho<br />
    49. 49. Who Should Control the Organization&apos;s Identity?<br />One individual or split duties among individuals?<br />Team approach – multiple people sharing duties?<br />Executive staff?<br />Marketing staff?<br />Younger staff or interns?<br />Artists?<br />Volunteers?<br />Earlier in 2009, the American Red Cross released a Social Media Strategy Handbook for its employees containing a number of sound policies that may be adopted by arts organizations.<br />https://sites.google.com/site/wharman/social-media-strategy-handbook (Google login needed?)<br />
    50. 50. Social Media and Social Networks are Tools<br />Tools are only as good as their users<br />Learn how to use them effectively<br />Watch how others use them<br />Practice before going pro<br />Envision success so you can achieve it<br />Maximize your use of each tool<br />Why use 5 tools if 1 will suffice?<br />Will combining tools = progress or split-focus?<br />Respect your capacity!<br />
    51. 51. Questions?<br />

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