1. Client Project Pro- Forma
Luke Simpson

2. Mind Maps/Brainstorms

3. Mind Maps/Brainstorms

4. Mind Maps/Brainstorms

5. Idea Evaluation
The one that I would like to develop further is the third idea. The reason why I
would like to develop it is because I have some really great ideas in it and
would be great to use some of these ideas such as using some sound effects
like a cleaver chopping. I would also like to use a song called shake down
because it is a nice and groovy and would be perfect for my promo. There are
some exterior shots that I would like to use in my promo such as the pan of
the shop. And I would also like to get some nice aesthetic shots of the meat
especially some steak.

6. moodbord

7. moodbord

8. moodbord

9. moodbord

10. Developed Idea 1
The first thing that came to my mind was the intro. For the introduction I had the
idea of having a slow-motion shot of them sharpening a knife and or flipping a knife.
I would use a 180 degree movement, like a swinging motion to make the shot look
quite astatically pleasing.
Another idea that I had in our first meeting was to focus on our products such as all
our products are in 20 mile radius so all of our products are local which the majority
of the clients look for local products.

11. Developed Idea 2
During college I have thought of a different idea. my idea is to make it a bit more
light hearted and fun. So one of my ideas was to make like a comic book style
because one of the workers is a marvel and and DC fan. So what I wanted to do was
make comic book style speech bubbles saying his name his nickname “the pie man”
Another thing I wanted to do was to do some editing like Edgar Wright for example
quick cuts and also speeding and slowing down different shots

12. Assessment of final ideas
I would think that our audience would like my idea because it will show the
personality of the butchers and it will be light hearted and not too serious. So I think
that the audience will like the promotion and engage with my ideas.
My client loves my ideas and they would like me to fulfill my ideas and the gave me
free will with the promotional video but they would also like to see how my progress
is going.
Yes my project is manageable if I crackdown and concentrate and I will be able to do
it in the time limit.

13. Shot list

14. Client communication
The communication has been good for my project.
Because I work with the people I m doing the project for I
don’t email them I just talk to them during work hours. If
I need anything they will help me for example if I need to
talk to them about something to do with the project.
If I am at college and I need to contact them I have the
owners number (my boss) and the number of the actual
shop so I can easily ring them if I need any extra
information. Plus the butchers have a Facebook so I can
message them and also each of the workers has a
Facebook account so I can message them easily
phone number- 01937 843340 Email- enquiries@firthsbutchers.co.uk

15. Production schedule
Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Week
8
Research
Ideas and
planning
Filming
Editing
Evaluation

16. Resource list
When I am out filming I would need to bring some equipment and resources so I
have decided to make a list:
• Camera
• Tripod
• Rode mic
• Audio recorder
• Mic for the audio recorder
• Headphones
• Lights
These are the main things that I will bring to the butchers to help me film the promo