2. Who are the major players?
According to ‘https://www.vuelio.com/uk/social-media-index/fashion-magazines-uk-top-10/’
The top 10 Fashion magazines by circulation in the UK are;
GQ Style (70,000) Marie Claire (250,785)
More! (170,033) Look (300,561)
InStyle (175,113) Cosmopolitan (386,852)
Elle (197,136) Glamour (530,060)
Vogue (210,766)
Grazia (219,741)
3. Finance
Primary source for funding for magazines is by advertising in the magazine itself. You will find in
high fashion magazines advertisements for luxury cosmetics, perfume or clothing brands e.g. a
Tom Ford sunglasses advert in Vogue.
Sponsorships are another example- if a magazine is doing a feature on summer makeup the
brand might pay the magazine to feature their particular product e.g. Elle summer issue using
Bobbi Brown foundation stick for sweat proof makeup.
Subscriptions are more effective for the magazine than a one-time purchase, which is why they
often encourage us to opt-in for monthly or annual subscriptions.
So the three main ways a magazine is funded is through; advertisements, purchase price and pre
paid subscriptions.
4. Production
First magazines set
a publication date-
where the
magazine is set to
be released to the
general public.
Next they make a
schedule including
each stage of the
production process
to release by the
set date decided.
Editorial meeting-
the editors will meet
and decide the
cover of the edition.
Then they make
budget decisions to
give departments
their budget.
Sub-editors then
focus on quality
control; checking
accuracy, grammar,
punctuation, page
layout, aesthetics.
Editors print out a hardcopy to
proof read and check layout
Then sent to printers- only
print a few copies to send
back to organisation before
printing thousands.
5. Magazines can be distributed through
the mail, through sales
by newsstands, bookstores, or other vendors,
or through free distribution at selected pick-
up locations. The subscriotion buisness
models for distribution fall into three main
categories.
Wikipedia, ‘Magazines’ page.
There are three ways- paid
circulation (sold by a price per
issue basis or by subscription.)
Non-paid circulation (issues
are given away for free e.g.
airlines, newsstands or other
free promotions) and
controlled circulation; only
qualified subscribers receive the
magazine, usually for free.
Distribution
6. Audience Access
On the shelf- Most
magazines can be
bought in store with
participating
retailers. Normally,
retailers buy a
certain amount of
magazines with a
guide price. Often
this is printed on
the magazine to
stop retailers over
pricing magazines
unfairly.
Online- recent technological
convergence has allowed
people to access digital copies
of editions of magazines on
their tablets etc. The
practicality of this method is
slowly being preferred over
print, which is now posing
serious risk to the print
industry.
