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Audience Research
By Lily Harrison
Who are my audience? (as stated by the
exam board)
A ‘culturally sophisticated, 16-25 year old, class AB
demographic.’
Demographic
 Class ‘AB’
 Class A is typically upper middle class
 Class B is typically middle class
 Therefore a class ‘AB’ demographic is considered to be middle to upper
middle class.
Psychographics
I would consider my target audience as
aspirers. This is because, as shown on the
table opposite, they are typically young
people. They also are interested in persona,
fashion, appearance and image. They also
seek statues, most possibly being social
status.
Age
Age - 16-25 years old.
Typically within this age the target audience
will be either in education or working.
Occupation
 ’A’ demographic
 Typically have a career in:
 Higher management
 Banking
 Law
 Medicine
 Average income; £50,000+
 ‘B’ demographic
 Typically have a career in:
 Middle management
 Teaching
 Perhaps the creative field
 Average income; £35,000 - £50,000
Sex
Sex- primarily female, but could be male with
an interest in fashion.
Level of education
Typically highly educated. Will mostly have
studied A Level’s and perhaps gone onto to
study a degree.
Hobbies
Very sociable/ strong
social life
Interest in exercise
Running
Group
exercise
activities
Pilates
Experiences
Trying new
things
’Spur of the
moment’
Particular interest in
fashion
Shopping
Martial status
Younger audience- single, perhaps starting to
date.
Older audience- typically married or
engaged.
A ‘culturally
sophisticated, 16-25
year old, class AB
demographic.’
In regards to fashion and popular culture
The audience are expected to be
on trend with current fashion and
social issues. A ‘culturally
sophisticated, 16-25 year old, class
AB demographic’ will also be
interested in high fashion and
celebrities, so fashion magazines
with celebrities featuring on the
cover would appeal (e.g. Vogue,
Elle, Grazia.)

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Audience research

  • 2. Who are my audience? (as stated by the exam board) A ‘culturally sophisticated, 16-25 year old, class AB demographic.’
  • 3. Demographic  Class ‘AB’  Class A is typically upper middle class  Class B is typically middle class  Therefore a class ‘AB’ demographic is considered to be middle to upper middle class.
  • 4. Psychographics I would consider my target audience as aspirers. This is because, as shown on the table opposite, they are typically young people. They also are interested in persona, fashion, appearance and image. They also seek statues, most possibly being social status.
  • 5. Age Age - 16-25 years old. Typically within this age the target audience will be either in education or working.
  • 6. Occupation  ’A’ demographic  Typically have a career in:  Higher management  Banking  Law  Medicine  Average income; £50,000+  ‘B’ demographic  Typically have a career in:  Middle management  Teaching  Perhaps the creative field  Average income; £35,000 - £50,000
  • 7. Sex Sex- primarily female, but could be male with an interest in fashion.
  • 8. Level of education Typically highly educated. Will mostly have studied A Level’s and perhaps gone onto to study a degree.
  • 9. Hobbies Very sociable/ strong social life Interest in exercise Running Group exercise activities Pilates Experiences Trying new things ’Spur of the moment’ Particular interest in fashion Shopping
  • 10. Martial status Younger audience- single, perhaps starting to date. Older audience- typically married or engaged.
  • 11. A ‘culturally sophisticated, 16-25 year old, class AB demographic.’ In regards to fashion and popular culture The audience are expected to be on trend with current fashion and social issues. A ‘culturally sophisticated, 16-25 year old, class AB demographic’ will also be interested in high fashion and celebrities, so fashion magazines with celebrities featuring on the cover would appeal (e.g. Vogue, Elle, Grazia.)