Audience research 1
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The document discusses readership figures for different magazines to help understand target audiences. It provides readership statistics for ASOS magazine, Canary Wharf magazine, and Vogue magazine from industry sources. ASOS magazine has the highest circulation figure of 476,569 compared to 200,032 for Vogue and 53,512 for Canary Wharf. However, readership figures are typically higher than circulation as they estimate the number of actual readers rather than just copies distributed. The figures help inform the document's understanding of audiences for different types of magazines.
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Audience research
This document discusses readership figures for magazines as research to understand the potential audience for a new magazine. It provides readership and circulation numbers for several existing magazines as points of comparison. ASOS.com magazine had the highest circulation of nearly 477,000 copies, followed by Vogue at 200,032 copies, and Canary Wharf magazine at 53,512 copies. However, readership is typically higher than circulation, as magazines usually have multiple readers per copy. This data gives insight into the sizes of different audiences that could be targeted.
Evaluation task 4
The target audience for the indie magazine is males and females aged 16-25 who enjoy indie and festival music. This age range is when the indie scene is most active. The magazine will focus on upcoming and solo artists not usually featured in mainstream media. It will also include content relevant to the indie lifestyle such as fashion and social media. The price of £3 was chosen based on market research finding this acceptable. The magazine's style draws inspiration from other successful indie magazines like i-D and Clash.
Power point 6 media
The document discusses potential media institutions that could distribute a pop magazine. It analyzes Future, Bauer, and IPC Media. Future is ruled out as they focus on guitar magazines. Bauer is also not suitable as their magazines like Bella target a feminine audience, not the intended audience for the pop magazine. IPC Media owns NME and other magazines with different audiences, so there could be potential for the pop magazine to find a niche. However, IPC already has magazines similar to the proposed one, so they may not want another comparable title. In conclusion, while working with IPC could be profitable due to audience size, the magazine's similarity to their existing titles may cause IPC to pass on distributing it.
Evaluation task 4
The target audience for the magazine would be males and females ages 16-25 who enjoy indie music and festivals. This demographic is active on social media and follows new and upcoming indie bands rather than mainstream artists. The magazine will focus on the indie scene through features on bands and individuals who dress and act differently from mainstream culture. Market research found that people in this group would be willing to pay around £3 for a new magazine in this genre.
AS Level Media Fashion Magazine Production Treatment
1. Fashion Week - This article would describe the various international fashion weeks and the latest trends showcased. It provides an overview of global fashion.
2. Style Guide 101 - This article would explore different styles around the world and how they differ. It educates readers on various style types.
3. Life as a Designer - This "behind the scenes" article gives readers insight into the challenges of working in the fashion industry and could inspire some to pursue design careers. It provides motivation and realism.
Survey analysis
The survey results showed that the target audience for the music magazine is mainly female teenagers aged 16-18 who enjoy classic rock and heavy metal music. Most respondents said they do not currently read music magazines but enjoy Kerrang magazine. To appeal to this audience, the magazine should feature modern rock music content, have an appealing design with good images, and be affordable for teenagers. It will aim to emulate Kerrang magazine's success at attracting this demographic while exploring a wider range of rock music genres.
Media Evaluation Q3
This document discusses potential media institutions to distribute a new monthly music magazine. It analyzes companies like Bauer Media Group and Time Inc. UK that currently publish similar magazines. While magazines like NME and Uncut are competitors, the document argues that a monthly format would appeal to a different audience. It suggests Wenner Media, the publisher of bi-weekly Rolling Stone, would benefit from adding a monthly music title to fill gaps. Additionally, selling the magazine in supermarkets, newsagents, and music shops would make it widely accessible to the 16-35 year old target audience. An online subscription and e-magazine would also increase accessibility.
3) what kind of media institution might final
The document discusses where and how the author's music magazine would be distributed. The main points are:
1) The magazine would primarily be sold in Camden, London, as it attracts people interested in indie rock music, the magazine's genre.
2) It would also be sold in other music shops but Camden would be the main focus.
3) A student magazine may be distributed for free at universities, which are ideal for a smaller scale magazine targeted at students.
4) The author plans to publish the magazine with Bauer Media Group, the same publisher as Kerrang magazine, to leverage their experience and promotion of music magazines.
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Audience research
This document discusses readership figures for magazines as research to understand the potential audience for a new magazine. It provides readership and circulation numbers for several existing magazines as points of comparison. ASOS.com magazine had the highest circulation of nearly 477,000 copies, followed by Vogue at 200,032 copies, and Canary Wharf magazine at 53,512 copies. However, readership is typically higher than circulation, as magazines usually have multiple readers per copy. This data gives insight into the sizes of different audiences that could be targeted.
Evaluation task 4
The target audience for the indie magazine is males and females aged 16-25 who enjoy indie and festival music. This age range is when the indie scene is most active. The magazine will focus on upcoming and solo artists not usually featured in mainstream media. It will also include content relevant to the indie lifestyle such as fashion and social media. The price of £3 was chosen based on market research finding this acceptable. The magazine's style draws inspiration from other successful indie magazines like i-D and Clash.
Power point 6 media
The document discusses potential media institutions that could distribute a pop magazine. It analyzes Future, Bauer, and IPC Media. Future is ruled out as they focus on guitar magazines. Bauer is also not suitable as their magazines like Bella target a feminine audience, not the intended audience for the pop magazine. IPC Media owns NME and other magazines with different audiences, so there could be potential for the pop magazine to find a niche. However, IPC already has magazines similar to the proposed one, so they may not want another comparable title. In conclusion, while working with IPC could be profitable due to audience size, the magazine's similarity to their existing titles may cause IPC to pass on distributing it.
Evaluation task 4
The target audience for the magazine would be males and females ages 16-25 who enjoy indie music and festivals. This demographic is active on social media and follows new and upcoming indie bands rather than mainstream artists. The magazine will focus on the indie scene through features on bands and individuals who dress and act differently from mainstream culture. Market research found that people in this group would be willing to pay around £3 for a new magazine in this genre.
AS Level Media Fashion Magazine Production Treatment
1. Fashion Week - This article would describe the various international fashion weeks and the latest trends showcased. It provides an overview of global fashion.
2. Style Guide 101 - This article would explore different styles around the world and how they differ. It educates readers on various style types.
3. Life as a Designer - This "behind the scenes" article gives readers insight into the challenges of working in the fashion industry and could inspire some to pursue design careers. It provides motivation and realism.
Survey analysis
The survey results showed that the target audience for the music magazine is mainly female teenagers aged 16-18 who enjoy classic rock and heavy metal music. Most respondents said they do not currently read music magazines but enjoy Kerrang magazine. To appeal to this audience, the magazine should feature modern rock music content, have an appealing design with good images, and be affordable for teenagers. It will aim to emulate Kerrang magazine's success at attracting this demographic while exploring a wider range of rock music genres.
Media Evaluation Q3
This document discusses potential media institutions to distribute a new monthly music magazine. It analyzes companies like Bauer Media Group and Time Inc. UK that currently publish similar magazines. While magazines like NME and Uncut are competitors, the document argues that a monthly format would appeal to a different audience. It suggests Wenner Media, the publisher of bi-weekly Rolling Stone, would benefit from adding a monthly music title to fill gaps. Additionally, selling the magazine in supermarkets, newsagents, and music shops would make it widely accessible to the 16-35 year old target audience. An online subscription and e-magazine would also increase accessibility.
3) what kind of media institution might final
The document discusses where and how the author's music magazine would be distributed. The main points are:
1) The magazine would primarily be sold in Camden, London, as it attracts people interested in indie rock music, the magazine's genre.
2) It would also be sold in other music shops but Camden would be the main focus.
3) A student magazine may be distributed for free at universities, which are ideal for a smaller scale magazine targeted at students.
4) The author plans to publish the magazine with Bauer Media Group, the same publisher as Kerrang magazine, to leverage their experience and promotion of music magazines.
Evaluation q 2
The document discusses how the media product represents particular social groups. It represents young British and American adults, its target audience. It also represents Eastern Europeans by using a Polish model to expand its consumer base. While most magazines in this genre use male models, a female model was used to balance gender representation and appeal to female readers. Models were posed neutrally to seem less aggressive and appeal more to female readers. Clothing of the models was chosen to match this neutrality and appeal to the target audience. Layout and design features bold colors and simple, easy to read text to engage younger adult readers. Content focuses on current popular artists to seem up to date. The magazine aims to connect its target audience to artists and inspire readers through modeling
Main Competitors
The document identifies Rolling Stone, Q, NME, and Mojo magazines as the main competitors for a new music magazine. To compete, the author plans to use large dominant center images like Rolling Stone, large cover lines like Q, price their magazine between £2-3 like NME, and include unusual artist facts like Mojo to engage audiences.
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This document outlines initial ideas and planning for a bridal magazine targeted towards upper class women aged 26-30 in the North East region. It discusses developing the magazine's masthead, choosing font styles, selecting a color theme, modeling appearance, potential publishers, and sources of inspiration. The target audience and objectives of the magazine are defined. An outline is provided for the first four magazine pages and two additional promotional elements that will be created.
Question 3
IPC Media would be best to distribute the magazine globally to reach the target 16-21 year old audience. IPC is a worldwide distribution company, allowing the magazine to be sold in countries like the USA. This broadens the potential market since worldwide music stars will be featured. Other companies were rejected since they lack IPC's global scale and couldn't support the desired large readership and sales. The magazine will retail for £4 monthly since students have limited income, making a weekly publication unaffordable. It will be available at stores like Tesco and HMV that target older teens and online via websites and apps accessible to younger readers.
Publisher Research
Prometheus Global Media is an American entertainment publishing company based in New York City. It publishes several magazines including Billboard and The Hollywood Reporter. It also hosts the ICU Awards international advertising competition and organizes film industry events through The Film Expo Group. The company was formed in 2009 from a previous company called E5 Global Media.
Question 3
IPC media would be the best institution to distribute the author's new rock magazine. While IPC already distributes two other rock magazines, one is aimed at an older audience and the other is more indie-focused, leaving an opening for a magazine targeted at younger rock fans. In contrast, Bauer distributes the popular Kerrang!, which would be direct competition. IPC's global reach could also help expand the magazine's audience internationally. Their affordable subscriptions and digital options would additionally appeal to the targeted younger demographic.
Exiting products .
The document discusses existing fashion and beauty magazines as competitors. While magazines like Vogue, Elle, and Cosmopolitan target audiences through images, articles, and design, they tend to portray similar makeup, hair, and clothing styles. To differentiate itself, the author's new magazine will feature models with unique, heavy makeup using bright colors, and include a bridal fashion section, targeting a wider, younger audience and distinguishing itself from other magazines.
Distribution ppt 2
The document discusses choosing Townsquare Media to distribute a new magazine called "RE-LEASED". Townsquare has experience distributing magazines, including recently acquiring XXL, one of the largest hip-hop magazines. As hip-hop fans often buy multiple related magazines, distributing "RE-LEASED" through Townsquare could increase sales of both it and XXL. While Bauer Media Group also distributes magazines, it does not have experience with hip-hop titles, so Townsquare is the better choice to help the new magazine gain exposure and succeed in the competitive magazine market. The magazine will be sold in supermarkets, online retailers, and WHSmith stores in airports to target its 15-24 year old audience.
Q3
The document discusses distributing an independent magazine called "Eternal" through Vice, an alternative magazine distributor known for challenging dominant ideologies. Vice distributes their own magazines directly to independent record stores and music venues in major cities rather than relying on mainstream distributors. While Vice distributes some magazines for free, the author believes selling "Eternal" for £1.50 per issue would generate enough profit through sales to independent audiences and advertising revenue to sustain the magazine long-term.
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Question 3
IPC Media would be the best publisher for a new hip-hop magazine as they publish different genres but not hip-hop, so there would be less competition. They publish magazines like Nuts, Women's Weekly, and Now. Distributing the magazine to local shops, corner shops, off licenses, and high street shops would allow it to compete against other music magazines. Selling in eye-level shops like Nisa, WHSmiths, Tesco, Asda's, CostCutter and Londis is best as the target audience shops there. Subscriptions and social media pages on Twitter, Instagram, YouTube and Facebook would keep the audience updated and attract more people. An app made with Apple's help could initially target
Question 3
An media institution is an organization that distributes various media products across different platforms like television, radio, publishing, movies, and the internet. Bauer Media Group is a large European media company that owns over 600 magazines, 400 digital products, and 50 radio and TV stations worldwide. When researching potential publishers, the document's author looked at Q magazine published by Bauer Media Group, which aims to connect with its target audience through exclusive interviews and competitions. Due to the similarity between Q magazine and the author's proposed magazine called Vinyl, Bauer may see it as direct competition but also a new opportunity to reach an untapped audience. The author wants to create an electronic version of the magazine for online accessibility across different platforms to match their technology-
Katherine%20 hulatt%20log%20bookyear%2012%20%286664%29%20%286664%29
This document contains a log book and evaluation for a music magazine production project completed by Katherine Hulatt for their OCR Media Studies AS Level course. The log book details Katherine's research into established music magazines Clash and NME to inform the target audience, conventions, and content of their own magazine titled "Dropout." The evaluation reflects on how Dropout both uses conventions from Clash, such as cover layout and color scheme, while also challenging conventions by using a burnt red color. The target audience is identified as people in the "E" socio-economic category who would be inspired by artists' stories of success. Bauer Media Group is proposed as a suitable publisher due to their experience with similar music magazines.
What media institution would distribute your magazine
Bauer Media circulates over 38 million magazines weekly including titles like KERRANG, Q, and MOJO. While Bauer could be a suitable publisher due to its reputation in rock magazines, publishing with Bauer may cause competition with its existing title KERRANG and reduce sales for a new magazine. IPC Media publishes magazines like Country Life and Women's Weekly but no alternative rock magazines, leaving a gap in the market. However, IPC's target audiences may not be suitable for a magazine targeting young alternative/indie rock fans. After weighing the pros and cons, Bauer Media is concluded to be the best choice as a publisher due to its reputation in rock magazines and the niche focus of a new alternative/indie
Evaluation question 5
The document summarizes the content and design choices for different elements of a magazine aimed at a readership between ages 16-25, primarily from working class backgrounds and interested in genres like indie, metal, punk and rap metal. On the cover, there is an advertisement for a competition to win a guitar to attract readers. The contents page maintains the house style of red and yellow fonts and includes short summaries of articles. A double page spread features cropped photos of a female model dressed normally to appeal to female readers of a similar age. It uses a Q&A format and mix of light and dark colors.
Media presantation
Zaid Masood is proposing a new hip hop and rap magazine called HTZ aimed at teenagers and people in their mid-twenties. HTZ will focus more on fashion than similar magazines like XXL and will be distributed in the UK to cover both American and British artists. The target audience listens to rap and hip hop music and is influenced by fashion trends. HTZ will be distributed through various online and physical channels and will be priced at £1.79 weekly or with a monthly subscription of £5.
Photoshoot plan
The photographer plans to take photos around Cleethorpes over a weekend in November for the front cover and contents of their regional magazine. They will photograph scenic locations, the beach at sunset, and up-to-date fashion and dining spots. The photographer booked a Nikon D3200 camera and tripod for the photoshoot and was inspired by centrally composed sunset beach photos for the front cover.
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Evaluation q 2
The document discusses how the media product represents particular social groups. It represents young British and American adults, its target audience. It also represents Eastern Europeans by using a Polish model to expand its consumer base. While most magazines in this genre use male models, a female model was used to balance gender representation and appeal to female readers. Models were posed neutrally to seem less aggressive and appeal more to female readers. Clothing of the models was chosen to match this neutrality and appeal to the target audience. Layout and design features bold colors and simple, easy to read text to engage younger adult readers. Content focuses on current popular artists to seem up to date. The magazine aims to connect its target audience to artists and inspire readers through modeling
Main Competitors
The document identifies Rolling Stone, Q, NME, and Mojo magazines as the main competitors for a new music magazine. To compete, the author plans to use large dominant center images like Rolling Stone, large cover lines like Q, price their magazine between £2-3 like NME, and include unusual artist facts like Mojo to engage audiences.
Magazine Projectfinal final
The document provides guidance for a magazine design and production project. It outlines that the student must design the front page and two double page spreads for an original business-to-business magazine. One double page spread must feature two separate articles, while the other shows one article. The student will need to research the chosen topic, conduct competitor analysis of other B2B magazines, and demonstrate pre-production techniques. They must also produce one product review, one interview, and one in-depth feature article. The document provides examples of potential magazine topics and considerations for each. It also analyzes layout examples from existing B2B magazines.
Pitch
This document outlines initial ideas and planning for a bridal magazine targeted towards upper class women aged 26-30 in the North East region. It discusses developing the magazine's masthead, choosing font styles, selecting a color theme, modeling appearance, potential publishers, and sources of inspiration. The target audience and objectives of the magazine are defined. An outline is provided for the first four magazine pages and two additional promotional elements that will be created.
Question 3
IPC Media would be best to distribute the magazine globally to reach the target 16-21 year old audience. IPC is a worldwide distribution company, allowing the magazine to be sold in countries like the USA. This broadens the potential market since worldwide music stars will be featured. Other companies were rejected since they lack IPC's global scale and couldn't support the desired large readership and sales. The magazine will retail for £4 monthly since students have limited income, making a weekly publication unaffordable. It will be available at stores like Tesco and HMV that target older teens and online via websites and apps accessible to younger readers.
Publisher Research
Prometheus Global Media is an American entertainment publishing company based in New York City. It publishes several magazines including Billboard and The Hollywood Reporter. It also hosts the ICU Awards international advertising competition and organizes film industry events through The Film Expo Group. The company was formed in 2009 from a previous company called E5 Global Media.
Question 3
IPC media would be the best institution to distribute the author's new rock magazine. While IPC already distributes two other rock magazines, one is aimed at an older audience and the other is more indie-focused, leaving an opening for a magazine targeted at younger rock fans. In contrast, Bauer distributes the popular Kerrang!, which would be direct competition. IPC's global reach could also help expand the magazine's audience internationally. Their affordable subscriptions and digital options would additionally appeal to the targeted younger demographic.
Exiting products .
The document discusses existing fashion and beauty magazines as competitors. While magazines like Vogue, Elle, and Cosmopolitan target audiences through images, articles, and design, they tend to portray similar makeup, hair, and clothing styles. To differentiate itself, the author's new magazine will feature models with unique, heavy makeup using bright colors, and include a bridal fashion section, targeting a wider, younger audience and distinguishing itself from other magazines.
Distribution ppt 2
The document discusses choosing Townsquare Media to distribute a new magazine called "RE-LEASED". Townsquare has experience distributing magazines, including recently acquiring XXL, one of the largest hip-hop magazines. As hip-hop fans often buy multiple related magazines, distributing "RE-LEASED" through Townsquare could increase sales of both it and XXL. While Bauer Media Group also distributes magazines, it does not have experience with hip-hop titles, so Townsquare is the better choice to help the new magazine gain exposure and succeed in the competitive magazine market. The magazine will be sold in supermarkets, online retailers, and WHSmith stores in airports to target its 15-24 year old audience.
Q3
The document discusses distributing an independent magazine called "Eternal" through Vice, an alternative magazine distributor known for challenging dominant ideologies. Vice distributes their own magazines directly to independent record stores and music venues in major cities rather than relying on mainstream distributors. While Vice distributes some magazines for free, the author believes selling "Eternal" for £1.50 per issue would generate enough profit through sales to independent audiences and advertising revenue to sustain the magazine long-term.
Magazine presentation
This document summarizes the key elements of a fashion magazine cover. It describes the large, bold masthead "FASHION" at the top to clearly identify the magazine title. Below is the tagline "CANADA'S NO.1 FASHION & BEAUTY MAGAZINE" on the right to convey what the magazine offers. The rest of the cover contains short catchphrases or "cover lines" with buzzwords like "runways" and "shopping addresses" to pique readers' interest in the stories and fashion finds within the issue.
Question 3
IPC Media would be the best publisher for a new hip-hop magazine as they publish different genres but not hip-hop, so there would be less competition. They publish magazines like Nuts, Women's Weekly, and Now. Distributing the magazine to local shops, corner shops, off licenses, and high street shops would allow it to compete against other music magazines. Selling in eye-level shops like Nisa, WHSmiths, Tesco, Asda's, CostCutter and Londis is best as the target audience shops there. Subscriptions and social media pages on Twitter, Instagram, YouTube and Facebook would keep the audience updated and attract more people. An app made with Apple's help could initially target
Question 3
An media institution is an organization that distributes various media products across different platforms like television, radio, publishing, movies, and the internet. Bauer Media Group is a large European media company that owns over 600 magazines, 400 digital products, and 50 radio and TV stations worldwide. When researching potential publishers, the document's author looked at Q magazine published by Bauer Media Group, which aims to connect with its target audience through exclusive interviews and competitions. Due to the similarity between Q magazine and the author's proposed magazine called Vinyl, Bauer may see it as direct competition but also a new opportunity to reach an untapped audience. The author wants to create an electronic version of the magazine for online accessibility across different platforms to match their technology-
Katherine%20 hulatt%20log%20bookyear%2012%20%286664%29%20%286664%29
This document contains a log book and evaluation for a music magazine production project completed by Katherine Hulatt for their OCR Media Studies AS Level course. The log book details Katherine's research into established music magazines Clash and NME to inform the target audience, conventions, and content of their own magazine titled "Dropout." The evaluation reflects on how Dropout both uses conventions from Clash, such as cover layout and color scheme, while also challenging conventions by using a burnt red color. The target audience is identified as people in the "E" socio-economic category who would be inspired by artists' stories of success. Bauer Media Group is proposed as a suitable publisher due to their experience with similar music magazines.
What media institution would distribute your magazine
Bauer Media circulates over 38 million magazines weekly including titles like KERRANG, Q, and MOJO. While Bauer could be a suitable publisher due to its reputation in rock magazines, publishing with Bauer may cause competition with its existing title KERRANG and reduce sales for a new magazine. IPC Media publishes magazines like Country Life and Women's Weekly but no alternative rock magazines, leaving a gap in the market. However, IPC's target audiences may not be suitable for a magazine targeting young alternative/indie rock fans. After weighing the pros and cons, Bauer Media is concluded to be the best choice as a publisher due to its reputation in rock magazines and the niche focus of a new alternative/indie
Evaluation question 5
The document summarizes the content and design choices for different elements of a magazine aimed at a readership between ages 16-25, primarily from working class backgrounds and interested in genres like indie, metal, punk and rap metal. On the cover, there is an advertisement for a competition to win a guitar to attract readers. The contents page maintains the house style of red and yellow fonts and includes short summaries of articles. A double page spread features cropped photos of a female model dressed normally to appeal to female readers of a similar age. It uses a Q&A format and mix of light and dark colors.
Media presantation
Zaid Masood is proposing a new hip hop and rap magazine called HTZ aimed at teenagers and people in their mid-twenties. HTZ will focus more on fashion than similar magazines like XXL and will be distributed in the UK to cover both American and British artists. The target audience listens to rap and hip hop music and is influenced by fashion trends. HTZ will be distributed through various online and physical channels and will be priced at £1.79 weekly or with a monthly subscription of £5.
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What media institution would distribute your magazine
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The document analyzes the opening title sequence of the film "To Kill a Mockingbird" in three sections: shots used, typography, and effectiveness. It notes that a long shot establishes an old-fashioned setting and creepy items in a box create intrigue. Serif font and block capital letters "TO KILL" imply an old, scary style. The worn box and items suggest an abandoned house, building intrigue for the viewer.
POWERPOINT
Force is a push or pull that can be measured in Newtons. It is exerted by one object on another and can cause motion. Net force is calculated by adding forces in the same direction and subtracting forces in opposite directions. A net force of zero results in no motion, while a non-zero net force causes unbalanced motion. Force is key to understanding why objects move or are at rest.
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Magazine Publisher Analysis
This document contains readership statistics for three music magazines: Kerrang!, NME, and Q. For each magazine, there are graphs showing the total readers versus magazines in circulation, gender statistics of readers, and age ranges of readers. The graphs show that Kerrang! and NME have more readers than magazines in circulation some months, and all three magazines have most of their readers in younger age ranges between 15-34 years old.
Evaluation q4
The document discusses how a proposed hip-hop magazine, Urban Beatz, would target its market demographic. It analyzes factors like age (targeting 16-25 year olds), gender (mainly targeting males), ethnicity (targeting African, Caribbean, and Asian people), region (targeting North East, South East, and West Midlands of England due to large cities with hip-hop culture), and class (originally a working class genre but now targets various classes). Physical ability to read and social class are identified as more important factors than age alone in determining the target audience. An ideal reader is described as a 16-25 year old male classmate interested in hip-hop who regularly buys similar magazines and listens
Audience research
This document summarizes the results of a survey about magazine preferences. Key findings include:
- The target audience is 15-18 year olds who prefer music genres like pop, indie, and R&B.
- Females have a higher interest in magazines than males.
- Features about artists and photos are most interesting to readers.
- Most prefer magazines be published monthly and purchased in stores rather than online.
Magazine Case Studies
The document provides details about three case studies of magazines:
1) Festival Magazine was founded in 1978 and moved online-only in 2014. It targets young/middle-aged women and features celebrities.
2) Glamour magazine was founded in 1939 in the US and is owned by Conde Nast. It reaches over 14 million across social media and believes in empowering women.
3) Vogue is one of the world's most popular fashion magazines with over 220,000 in circulation. It covers fashion, beauty, culture and lifestyle. The covers often feature celebrities.
Audience research analysis
The document analyzes audience research from a survey about magazine preferences. It summarizes key findings such as:
- Most respondents were female, between ages 18-24.
- Design was the main reason people buy items.
- Respondents wanted to read about band interviews and touring bands.
- Both print and digital magazines should be offered to maximize revenue.
- Colors, prices, and additional items need to be considered to attract and retain readers.
Audience research analysis
The document analyzes audience research from a survey about magazine preferences. It summarizes key findings such as:
- Most respondents were female, between ages 18-24.
- Design was the main reason people buy items.
- Respondents wanted to read about band interviews and touring bands.
- Both print and digital magazines should be offered to maximize revenue.
- Colors, prices, and additional items need to be considered to attract and keep audiences.
Double page spread and front cover research
This document summarizes and compares various women's magazines, including fashion, fitness, and gossip magazines. It provides examples of magazines like Red, Women's Running, Closer, Heat, Now, and Graia. For each magazine type, it describes the typical front cover design, target audience, and double page spreads. Fashion magazines like Red and Graia target younger to middle-aged women with interests in fashion. Women's Running focuses on fitness for young women. Gossip magazines like Closer, Heat, and Now aim at teenagers and young women through celebrity coverage using vivid colors and prominent figures on the cover.
Magazine
This document summarizes information about several fashion magazines and their target audiences. Vogue magazine targets young adults aged 18-30, primarily women, in the UK and US. Its readers tend to be highly educated professionals. Glamour magazine aims to empower women and please its primarily female audience. ELLE magazine's readership is mostly women aged 25-49, and it includes topics around sex and relationships. Voir fashion magazine promotes diversity and inclusion by featuring models of various cultures and backgrounds.
As media coursework evaluation presentaiton (email)
This document contains an evaluation of a student's media coursework project to create a teen pop magazine. The student targeted the magazine at teenage girls aged 13-17 and designed it to match conventions of real teen magazines. Key aspects summarized include targeting stories and images towards popular boy bands and singers, including free posters and competitions to attract readers, and learning about using social media and mobile apps to promote the magazine. The student felt they progressed in understanding their target audience and magazine conventions from their preliminary task to the final magazine product.
Media evaluation
My magazine, Enterprise, uses conventions from real media like a masthead and cover images. It targets teenagers of both genders with bright colors and fun fonts. While the magazine represents only white British artists equally across genders, the cover images rely on some gender stereotypes. The intended audience was 12-19 year olds but the colorful design could attract a wider range. Prometheus would be a suitable publisher since it reaches multiple platforms and already publishes popular magazines like Billboard. The magazine would cost £2 per issue and aims to sell 100 copies per issue to earn £2,400 in the first year. It would be similar to the popular NME magazine and maintain interest through exclusive content, competitions, and posters in each issue
Question1
The document discusses conventions in media and how the author's magazine product both follows and challenges conventions.
It follows conventions such as layout, colors, fonts, cover lines, barcode placement, and teasing quotes and images inside the magazine. However, it challenges conventions by featuring both a designer and model on the same page, rather than just women models, to make it a unique concept.
The target audience is described as females ages 18 to 49 from urban, middle to upper class backgrounds who are interested in street fashion and value appearance. The language and topics are made broadly understandable to fashion lovers while still using some industry terms.
Media course as questionnaire
The survey results show that the target audience for the magazine is women ages 18-45 who are interested in fashion. Most respondents said they would buy a magazine sold once a month and be attracted to articles on fashion trends, celebrity gossip, and decorating tips. The front cover needs an attractive celebrity image to draw readers, and the magazine should feature both high-end and affordable brand names. Pricing it between £3-4 will aim to maximize sales.
AS Media research into magazine Institutions
The document discusses major media institutions and their magazine publications. It outlines Bauer Media as one of the largest privately owned publishers in Europe, owning over 300 magazines. It also discusses Hearst Digital Media, founded in 1887, which publishes magazines like ELLE, Harper's Bazaar, and Cosmopolitan. Advance/Conde Nast is another large publisher, owning magazines including Vogue, Vanity Fair, and Glamour. The document examines these companies' target audiences for some of their flagship magazines.
Questionnaire analysis
The document summarizes the results of a questionnaire given to gather information about target readers for a new music magazine. Key findings include:
- Females ages 16-19 made up most respondents.
- Readers preferred magazines to be published weekly with 52-66 pages.
- Popular artists, venues, and magazines like NME can provide inspiration.
- Incentives like posters and 3 column layouts were favored.
- Most readers like indie rock and attend gigs, informing the types of content that should be included.
Eval q4
- The document discusses a magazine aimed at teenagers based on survey responses showing most respondents were under 18.
- The writing style, informal Q&A format, is designed to appeal to teenagers but not older readers who prefer a more formal style.
- The color scheme uses neutral colors and includes models of both genders, showing the magazine is aimed at both male and female teenagers.
- Clothing worn by models can be worn by any gender, furthering the aim to appeal to both male and female teenagers.
- At £2.80 per monthly issue, the low price point aims the magazine at a working class audience who can afford each issue.
- The reader profile focuses only on a love of
Eval q3
The author is considering which media institution would be best suited to distribute their new pop music magazine targeted at younger women and older teens. They analyze two potential publishers: Bauer Media and Development Hell. Bauer Media is a larger, more established company that publishes magazines reaching over 19 million readers per week. However, Development Hell only publishes one music magazine currently. Ultimately, the author determines that Bauer Media would be the better choice due to its experience in attracting and retaining audiences across multiple platforms like TV, radio, and tours, not just magazines. Bauer Media also publishes magazines that target a similar demographic to the author's proposed magazine.
Audience demographics
The document analyzes demographic data from Billboard magazine to inform the targeting of a new music magazine. It finds that men make up around three-quarters of Billboard's magazine buyers, compared to an online audience that is 60% female. The average age of Billboard's magazine audience is 10 years older than its online audience. Social media followings suggest Billboard has a younger online audience. This information suggests the new magazine should target men and a younger demographic in order to maximize sales.
3. research
Here are some key points from the interview:
- The person cares about dressing appropriately for the occasion and weather. This shows they put thought into their outfits.
- They would give honest feedback to a friend about an unflattering outfit, indicating they are looking out for others.
- TV/film is a source of style inspiration, suggesting visual media influences their fashion choices.
Your magazine could appeal to this audience by including outfit inspiration galleries from current shows/movies, as well as tips on dressing for different events and seasons. Providing honest yet tactful fashion advice may also resonate given their willingness to give feedback to friends.
Evaluation
The document discusses the ways in which the media product uses and develops conventions of real magazines. Some conventions that were followed include using a large memorable masthead, pull quotes, and a consistent color scheme. One convention that was challenged was using minimal images and text on the cover and double page spread to keep the focus on the main content. Throughout the process, the creator has learned new skills in using technologies like Photoshop, InDesign, and survey tools to construct a professional-looking media product.
Unit 1- LO2
The document discusses theories about the target audience of Q magazine. It analyzes the audience by age, gender, and class. The key audience is ages 16-25, as the content is aimed at younger working people. It is intended to appeal to both males and females. The magazine also uses uses and gratification theory to understand how readers identify with artists and genres featured. It discusses socio-economic factors and Maslow's hierarchy of needs to understand the magazine's target demographic. Psychographic analysis shows the audience is mainly "mainstreamers." Primary research in the form of face-to-face questionnaires was also conducted to learn more about the target reader.
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As media coursework evaluation presentaiton (email)
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Media language
This document discusses the importance of using media language in media exams. It provides guidance on terminology related to the four main technical elements - camera, sound, editing, and mise en scene. Students are advised to analyze their work by discussing how they created meaning for the audience through genre, representation, narrative or other techniques. They should explain why they chose specific shots, layouts, colors, lighting and other elements, rather than just describing their work. The document also introduces semiotics, the study of signs and their meanings in media texts. It explains key concepts around signs, codes, and culture in semiotic analysis.
Contents page photoshoot plan
The document outlines plans for a photoshoot to illustrate a magazine contents page. It details shooting locations in Cleethorpes, equipment used including a Nikon D3200 camera and tripod, and dates for the photoshoot during November 2015. The goal is to capture images representing different sections of the magazine like fashion and places to visit in Cleethorpes beyond just beaches. One key image planned is of Cleethorpes Pier at night to symbolize the seaside town.
Evaluation q1
1. The document compares the conventions used in the student's magazine products to existing media products.
2. Key differences noted include things like the prominence of the main cover line, use of fonts, number of images, and inclusion of things like social media links and descriptions.
3. The student reflects on ways their products could be improved, such as making elements more prominent or consistent with the overall color scheme. Comparing to other media helped them identify enhancements.
Screenshots
The document describes how the author created various design elements for a magazine publication using InDesign and Photoshop. For a double page spread, the author used InDesign to add columns and structure. Photoshop was used to create the front cover because it allowed customizing the page size to A4. Billboard ads were made in Photoshop by opening the magazine cover image and adding text using fonts consistent with the cover design.
Fonts
The document discusses font and color choices for a magazine cover. For fonts, the author wants to use three similar sans serif fonts for text, with a bolder font for the masthead to make it stand out. Sans serif fonts are chosen to seem more informal for the target audience of females aged 18-30. The chosen colors are purples and blues, as these were advised to suit the target audience better than other colors like pink. Blues represent qualities like trust and calmness, relating to the beach sunset cover image. Purples represent luxury, relevant to the magazine's luxury boutique shop contents. Darker blues and purples will mainly be used.
Ancillary task 2 existing media analysis 1
The website http://www.thelondonmagazine.org/ uses clear codes and conventions to help users navigate easily, such as a logo in the top left corner, hyperlinks, a grid system, and different font and background colors that separate information. Images and social media links are also included to engage readers visually and make the magazine more accessible. A search bar allows users to quickly find specific information on the site.
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Audience research 1
- 1. Audience Research. Research and Planning.
- 2. Readership figures. Readership figures are an estimate of how many readers a publication has. Most magazines usually have more than one reader for each copy of the magazine. This means that the readership figures are very different from circulation count. The circulation count is the amount of copies of a publication (in this case a magazine) are distributed. Readership estimates also show the demographic profile of the readers and what else they do and read.
- 3. These are the magazine readership figures that I have found from regional magazines that are similar to the type of magazine that I would like to create. I found these readership figures on a website called PressGazette and they had the circulation figures for two of the magazines that I features in my existing product analysis which are ASOS.com magazine and Canary Wharf magazine. They also had figures for Vogue which are also helpful as I plan to do a fashion related magazine. I also found some figures on another website called MediaWeek where I found figures for Vogue magazine which is a fashion magazine which I would like to do for my magazine.
- 4. The figures that I have found impact my understanding of audience for my production work. The figures show me that the highest circulation figure out of the three magazines is ASOS.com with a total circulation of 476,569 compared to Vogue magazine with 200,032 and Canary Wharf magazine with 53,512. This means that in this particular year, ASOS.com sold the most magazines out of all three of the chosen magazine. This does not show the readership figures though as readership figures are based on a estimate of how many readers the publication actually has. So the readership figures for each would be higher than the total circulation.
- 5. Who are the specific audiences for specific products? Fashion Magazines- There are many different types of fashion magazines on the market and each have a slightly different target audience. For example fashion magazines like ASOS are most likely aimed more at an age range of 16-25 and specifically students, as the fashion shown in these types of magazines is current and affordable which is ideal for students who may not have much money. ASOS magazine is aimed at mainly females but it also includes men's fashion so it covers a wider target audience than most fashion magazines. On the other hand, fashion magazines like Vogue are aimed at mainly females aged 18-35 as the fashion in this magazine is more sophisticated and often a lot more expensive items as it features a lot of designer labels. This is why the target audience is slightly older as most people under 18 would not be able to afford the clothing items from these magazines, however people younger and also people with less money still buy these type of magazines to take inspiration. Vogue is also a highly recognised fashion magazine so it is quite popular with a lot of different people.