Lily Harrison conducted a survey of 82 respondents ages 16-20 to discover their interests in fashion magazines. The majority (73%) of respondents were ages 16-20. Females made up 85% of respondents. Vogue was the most popular magazine mentioned at 53%. Respondents preferred niche magazines over mainstream and were influenced most by social media influencers and friends for fashion choices. Look books and makeup/cosmetics were the most interesting content. Respondents were willing to pay £2.50 or more for magazines.