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1. Q Music Magazine – Business Model

2. Publishing Company
Q magazines publishing company is Bauer Media Group, this
particular publisher is very well known and has published a
number of other magazines. These include one of the biggest film
magazines 'Empire', to others such as the sports magazine 'The
Angling Times'; women's interest 'Bella'; even automotive
magazine 'Car'.
However these are all print, Bauer Media Group also deals with
multi-platform media, including online, radio and TV. The company
also has a 50% stake in the British television company 'Box
Television', with the other owned by channel 4.
Bauer Media Group is located in a number of countries and are a
world wide publishing group. As 'Q' magazine is published by this
well known group results in it having slight advertisement already
as customers of the magazine will know that they are published by
a well known company that is responsible for many other
successful magazines.

3. Advertisement
Q magazines cover price is £3.99, subscribers price ranges from £27 to £35 depending on what media you
choose to buy the magazine on. Instantly this promotes the subscriber version to anyone that is interesting
in buying the magazine in a regular basis as it would work out at £47.88 to buy otherwise.
They also use other methods of advertisement such as displaying £10 M&S vouchers when you go to
subscribe.
All of these offers catch your eye and
incise you in to buying the magazine.
They are advertising the subscription
method.

4. Advertisement
Q magazines makes it's money by obviously selling
the most magazines, they advertise there magazine
of a variety of different media. By doing this helps
with the sales as customers are given alternative
options of how they would like to use and read this
particular magazine.
On their website them immediately promote the
subscribe option, this ensures that there magazine
will be brought continuously by the same costumer
and by doing this results in more sales. Then on the
website you are directed to a page that looks like
the image in the top right corner, this gives the
customer three options of how to subscribe. The
first option is via print and digital, then even offer a
discount of up to 75%. Then they offer two other
options of either purchasing the magazine with the
print only or digital only, they are also offered a
discount. As they want as many people to subscribe
as possible all three ways are offered a discount.
By giving costumers options and discounts make
them think that they are receiving more for their
money and therefore making it much more likely
that they will want to subscribe as they believe
they are getting a really good deal.