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Case Studies: Textual Analysis of three
magazines
Lily Harrison
i-D is a British bimonthly magazine dedicated to fashion, music, art and youth culture.
i-D was founded by designer and former Vogue art director Terry Jones in 1980.
Details:
The magazine is known for its innovative photography and
typography and as a training ground for fresh talent. People
who have appeared in i-D include Madonna, John Galliano,
Alexander McQueen and Kanye West,
In 1984, Tony Elliott of Time Out became a publishing partner
with a 51% share of the company. Jones remained editor-in-
chief and creative director, but he also worked on other
commercial projects. In 2004, Jones—together with his wife
Tricia, regained total control of the company. Vice Media
acquired i-D in 2012.
Tipped on its side, the "i-D" typographic logo reveals a winking
smiley. Most issues of i-D have featured a winking cover model.
Modernised Frida Kahlo look;
shares similarities with the
bold brow, tinted lip and
hairstyle
Simple cover-
conventions of
alternative
fashion
magazine
Direct eye
contact with
camera
Heavy focus on tone of skin-
likely edited to emphasise
colour
Mid to close up shot
Simple background allows
eyes to focus on the model
Masthead contrasts against the
photo but matches lip colour of
model
Controversial headline
I really like what the
model is wearing and
the composition of her-
shoulder frames shot
nicely
Very bright coloured
photo, no contrasting
shadows
Defies conventions-
quite a masculine look,
strong brow, no
provocative pose
Not much text on
cover- defies
conventions
ALL MODELS WINKING AT CAMERA
Sidebar acts as linked page to navigate to other pages
Simple but pronounced layout
Leaves attention to
the photo
i-D has a
wide range
of issues
explored
through
multiple
categories
on their
website
Image on
the main
page not a
video
Masthead used twice on main page
Colour theme
of black and
white
Search bar allow users to navigate easily
Classy and
stated image
paired with
simplistic
typography
Modern text- appeals to a more alternative style
I like the simplicity and navigation bar on the side of the website. I also like the
Classical look without the typical, glamorous conventions often used by magazines.

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Case study I-D

  • 1. Case Studies: Textual Analysis of three magazines Lily Harrison
  • 2.
  • 3. i-D is a British bimonthly magazine dedicated to fashion, music, art and youth culture. i-D was founded by designer and former Vogue art director Terry Jones in 1980. Details: The magazine is known for its innovative photography and typography and as a training ground for fresh talent. People who have appeared in i-D include Madonna, John Galliano, Alexander McQueen and Kanye West, In 1984, Tony Elliott of Time Out became a publishing partner with a 51% share of the company. Jones remained editor-in- chief and creative director, but he also worked on other commercial projects. In 2004, Jones—together with his wife Tricia, regained total control of the company. Vice Media acquired i-D in 2012. Tipped on its side, the "i-D" typographic logo reveals a winking smiley. Most issues of i-D have featured a winking cover model.
  • 4. Modernised Frida Kahlo look; shares similarities with the bold brow, tinted lip and hairstyle Simple cover- conventions of alternative fashion magazine Direct eye contact with camera Heavy focus on tone of skin- likely edited to emphasise colour Mid to close up shot Simple background allows eyes to focus on the model Masthead contrasts against the photo but matches lip colour of model Controversial headline I really like what the model is wearing and the composition of her- shoulder frames shot nicely Very bright coloured photo, no contrasting shadows Defies conventions- quite a masculine look, strong brow, no provocative pose Not much text on cover- defies conventions
  • 5. ALL MODELS WINKING AT CAMERA
  • 6.
  • 7. Sidebar acts as linked page to navigate to other pages Simple but pronounced layout Leaves attention to the photo i-D has a wide range of issues explored through multiple categories on their website Image on the main page not a video Masthead used twice on main page Colour theme of black and white Search bar allow users to navigate easily Classy and stated image paired with simplistic typography Modern text- appeals to a more alternative style I like the simplicity and navigation bar on the side of the website. I also like the Classical look without the typical, glamorous conventions often used by magazines.