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LMU
LAURA UNDERWOOD
1732 Walnut Springs Drive, Allen, Texas 75013
T: 469 534 0806 E: laurayobp@Yahoo.com
Objective Laura offers more than 25 years of leadership experience building diverse, engaged and highly successful
teams. An accomplished strategist and visionary, her expertise in business and understanding the market
place and consumer needs, has enabled her to deliver superior results across various retail channels.

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Experience Area Vice President, Southwest US, CVS Caremark September 2010 – April 2015
Responsible for total store operations, profitability, real estate growth including new market expansion and
talent development of over $7.5B business unit consisting of 850+ stores divided into five regions
employing14,000+ colleagues, throughout Texas, Mississippi, Louisiana, Oklahoma and Arkansas. Over four
years, opened up 200+ stores and entered several new markets thru strategic real estate growth. Successfully
turned around a low margin DSD drive, underperforming geography to then lead organization in profit growth
to budget four years in a row thru an intense focus on core drug store categories, creating strongest
colleague engagement in the West Division, building an energetic and empowered team and significantly
improving customer experience. Participate in various pilots such as beauty revolution, healthy quad reset,
photo lab space conversion, PATH. On My Customer Steering Committee, Corporate Diversity Council.
Awarded Workforce Intiatives Leadership Award 2013.
Area Vice President, Northeast US, CVS Caremark February 2007 – September 2010
Lead an Area of 390 stores located across seven states – NH, MA, NY, CT, VT, ME, and PA generating over
$3.5B in total revenues through strong service results of 9,000+ store colleagues. Responsible for increase
market share in mature markets. Participate in various pilot programs such as Beauty 360, ACO registers,
urban store format, and others. Appointed to corporate Diversity Council by CEO.
Region Manager, Southern and Central NJ, CVS Pharmacy October 2003 – February 2007
Responsible or total store operations of 120 stores with over $1B in total revenues. Operations included profit
growth, new store growth in a mature market, talent development, improving market share while strategically
planning on how to combat new competitors, developed and executed detailed succession planning during a
type of intense pharmacist shortage in a high volume script market
District Manager, Upper Manhattan, CVS Pharmacy February 2002 – October 2003
Regional Vice President NE/ VP Store operations, Party City 2000-
2001
Regional VP, Midwest, KB Toys
1998 - 2000
Director of Store Operations, KB Toys
1995 - 1998
Regional VP Eastern US, The Body Shop
1994 – 1995
Regional Director NE, The Bombay Company
1989 - 1994

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Education University of Massachusetts, Isenberg School of Management, MBA December 2000
University of Texas at Austin, Government and Sociology, BA May 1989