1. “Spencer and I frequently worked as a team in our outreach to CCBBB’s national members and I had the
opportunity to observe and appreciate his marketing and relationship skills first hand. I have also relied on
Spencer as my second in command at CCBBB and have benefited from his experience and advice throughout
the years we have worked together.”
~ Douglas H. Simpson, (former) President & CEO, Canadian Council of Better Business Bureaus
P.R.”SPENCER” NIMMONS
114 Babcombe Drive ♦ Thornill, Ontario, L3T 1N1
Phone: (416) 723-7301 ♦ E-mail: snimmons@sympatico.ca
PPROFESSIONALROFESSIONAL SSUMMARYUMMARY
Results-driven Sales, Relationship and Business Development Management Professional, leveraging 30+ years of
experience ♦ Forward Leader, focused on relationships and partnerships both external and internal ♦ Strong in
Program and People Management ♦ Confident, take-charge executive with exceptional follow through ♦ Top
performer in varying environments ♦ Articulate communicator, building rapport and trust at all levels ♦ Proven
track record in revenue generation ♦ Talented management, and mentoring expert ♦ Sales management leader
CCOREORE CCOMPETENCIESOMPETENCIES
Sales Management ♦ Business Development Management ♦ Relationship Management ♦ Program Development ♦
Track record of exceeding revenue, profit, and market share objectives ♦ Business development and marketing
strategies ♦ Re-Branding and Web Development expertise ♦ Sales training ♦ Lead generation ♦ Superior time
management and organizational skills ♦ Strong attention to detail ♦ Business analysis ♦ Pricing and contract
negotiations ♦ Strategic partnerships and alliances ♦ Sales process management and value positioning ♦ Key
account management ♦ Product development ♦ Consistent record of delivering increased revenues
PPROFESSIONALROFESSIONAL EEXPERIENCEXPERIENCE
CCOUNCILOUNCIL OFOF BBETTERETTER BBUSINESSUSINESS BBUREAUSUREAUS IINCNC. A. ARLINGTONRLINGTON, VA (V, VA (VICEICE PPRESIDENTRESIDENT, B, BUSINESSUSINESS RRELATIONSELATIONS)) Canada
– Reporting directly to the Sr. Vice President, Marketing & Communications (U.S.) - 2012 – 2014
♦ Responsible for fostering and liaising between CBBB and the Canadian Region, as well as stewardship of
the national presence in Canada. This encompassed business development, marketing, communications,
operations, national programs, national initiatives and opportunities with key stake holders and
government entities. Assisted the BBB system in Canada with the retention and acquisition of Canadian
large businesses to deliver on brand-partnership, sponsorship or co-marketing opportunities. Responsible
for working with all North American BBBs to support the System Wide Accreditation program and other
partnership opportunities for the BBB system. Furthermore, the role was as a key advisor to the US Council
on unique business opportunities in Canada and required investments to achieve business growth
objectives.
CCANADIANANADIAN CCOUNCILOUNCIL OFOF BBETTERETTER BBUSINESSUSINESS BBUREAUSUREAUS (V(VICEICE PPRESIDENTRESIDENT, B, BUSINESSUSINESS RRELATIONSELATIONS)) Toronto, Ontario
– Reporting directly to the President & CEO - 2006 – 2011
♦ Responsible for development, implementation and maintenance of national accredited businesses in
the Canadian Council of Better Business Bureaus (notable successes were Microsoft Canada, MSN
Canada, H.P. Canada, SOCAN, InterAc).
♦ Established, Chaired and/or participated on national committees to support national sales, marketing
and communication.
♦ Responsible for developing and implementing national initiatives with Government agencies, national
accredited businesses and other key stakeholders.
♦ Worked with C.E.O. and President on revising our “value proposition”.

2. P.R. “Spencer” Nimmons Resume – Page
♦ Assisted in budgeting, financial reviews and expenses.
♦ Liaised on a regular basis with all 14 local bureau CEO’s on national marketing, communication and
operational initiatives and programs.
♦ Liaised with senior colleagues at the U.S. Council of Better Business Bureaus on sales, marketing and
operational issues.
♦ Lead rebranding initiative, including revision corporate website.
♦ Lead monthly national sales conference calls for all local bureau sales personnel across Canada.
♦ Reported directly to C.E.O., President, along with the Board of Directors.
SSPECTRUMPECTRUM HHEALTHEALTH CCAREARE LLTDTD. (D. (DIRECTORIRECTOR, B, BUSINESSUSINESS DDEVELOPMENTEVELOPMENT)) Toronto, Ontario
– Reporting directly to the CEO & COO - 2003 – 2005
♦ Developed, directed and executed Corporate Business Development Plan which saw corporate revenues
grow approximately 20% over two and a half years.
♦ Assessed and/or evaluated all new business opportunities/ventures (approx. 65 over 2 ½ year period).
♦ Negotiated exclusive partnership agreements with key stakeholders (approx. 20).
♦ Sought out and obtained provincial and federal government business (V. A. C., Interim Federal Health).
♦ Established community linkages with key stakeholders (i.e. Associations, and other health professions).
♦ Established and directed new diversified business (Child & Youth Services).
♦ Part of Senior Management team integral to corporate strategic planning, development and
implementation.
♦ Worked closely with C.O.O. & C.F.O. on budgets and expenses.
♦ Oversaw and directed Inside Sales in two locations (Toronto and Peel). Sales of existing diversified
business (Off-Site Home Care Service division - approx. $1 million in annual revenue).
♦ Implemented Tracking systems corporate wide to ensure effective conversion of service inquiries to
actual service orders.
♦ Recruited, hired and lead “Business Development Manager” in external sales efforts.
♦ Developed Communication Roll-Out plan and template.
♦ Lead weekly sales meetings with staff in both locations.
♦ Chaired Corporate Committee on Web Site Development.
♦ Sat on Corporate Steering Committee for Privacy and the Privacy Act.
♦ Flu Immunization Campaign (increased Revenue/Customers by 334%).
♦ Assisted with government home care proposals.
♦ Managed government tendering process.
♦ Analyzed/evaluated competition and market on an ongoing basis.
♦ Lead Corporate “Re-Branding” initiative, including the development of all new materials.
♦ Directed the development of improved corporate Web Site to be consistent with “Re-Branding”.
♦ Established and Developed Corporate Database & Mailing lists.
♦ Responsible for Advertising, marketing collateral, in addition to editing the corporate newsletter and
brochures.
♦ Responsible for sales and marketing related presentations and exhibits.
WWEE CCAREARE HHOMEOME HHEALTHEALTH SSERVICESERVICES IINCNC. (N. (NATIONALATIONAL SSALESALES & B& BUSINESSUSINESS DDEVELOPMENTEVELOPMENT MMANAGERANAGER)) Toronto, Ontario
– Reporting directly to the President & CEO - 2000 – 2002
♦ Negotiated & Secured national partnerships in key markets (i.e. Pharmaceutical, Insurance, Employer,
etc.) that impacted the entire Canadian network through increased revenues of over $1 million.
♦ Shared in the development of Health & Wellness Screening and Education programs.
♦ Responsible for pricing for national accounts.
♦ Responsible for maintaining and enhancing relationships on a top level with key customers.
♦ Responsible for overseeing national sales team in the implementation of service to national account
customers.
♦ National internal liaison for Marketing
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3. P.R. “Spencer” Nimmons Resume – Page
♦ Worked collaboratively with Marketing Consultants in all aspects of national marketing activities (i.e.
development of corporate brochures, presentations, Web-Site, Newsletters, Marketing Modules,
Branding, etc.).
♦ Responsible for collaboratively developing and coordinating local and regional marketing plans (i.e.
advertising – print, radio and T.V.).
♦ Responsible for collaboratively developing and coordinating annual national marketing plan
♦ Responsible for identifying and investigating new business opportunities and strategic alliances on a
local, regional and national level. (i.e. TeleHealth)
♦ Work “one-on-one” with individual owners across Canada to coach, mentor and support them in
understanding their community, their stakeholders and opportunities. Helped these individuals to
strategize, develop and implement individual business development plans.
♦ Increased revenues by 300% YTD for the majority of locations worked with on an individual basis.
♦ Contributed to We Care being accredited through involvement on both “Leadership/Partnership Team”
& “Environmental Team”.
♦ Assisted in the development and implementation of Corporate Strategic Business Plan.
OOLSTENLSTEN HHEALTHEALTH SSERVICESERVICES LLTDTD. (B. (BUSINESSUSINESS DDEVELOPMENTEVELOPMENT MMANAGERANAGER)) Toronto, Ontario
– Reporting directly to the Director of Sales & Marketing - 1997 – 2000
♦ Scope of responsibilities locally, regionally and nationally.
♦ Responsible for coaching, mentoring and supporting branch management and staff in business
development.
♦ Shared accountability for $55 million of Company’s $64 million in growth.
♦ Increased revenues in Ontario region by 205%
♦ Corporate liaison for multiple national pharmaceutical accounts that impacted entire Canadian
network.
♦ Involved in the development and roll-out of Company’s national Public Relations Plan (Media ,
Government , Community and Stakeholder Relations)
♦ Responsible for developing and implementing partnerships in health promotion and education.
♦ Responsible for identifying community and training resources for the development of Corporate
programs and initiatives.
♦ Responsible for relationship management with key community influencers, stakeholders and target
customers within company’s main markets (working at all levels from field to senior level)
♦ Ensured customer expectations were met and/or exceeded by facilitating communication and
teamwork between Sales/Marketing, Quality Control, Operations and the customer.
♦ Coordinate, display/present and actively support regional, provincial and national conferences and
conventions.
♦ Responsible for market assessments, research and analysis on potential target markets and programs.
♦ Coordinated Sales & Marketing efforts with branch managers and area managers for target markets
within each region.
RROLANDOLAND CCANADAANADA MMUSICUSIC LLTDTD. (V. (VARIOUSARIOUS)) Etobicoke, Ontario
– Reporting directly to President and Owner - 1993 – 1997
Manager Sales/Administration
• Co-Managed operations for eastern Canada & Toronto branch.
• Administrator for eastern Canada & Toronto branch.
• Developed & maintained relationships with key customers on local, regional and national levels.
• Accountable for finance for eastern Canada.
• Negotiated with national key accounts, Head Offices and store locations.
• Back-up support for inside/outside sales.
• Supported Sales & Marketing initiatives & efforts.
Inside Sales / Sales Coordinator
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4. P.R. “Spencer” Nimmons Resume – Page
• Responsible for monitoring various markets within eastern Canada dealer base.
• Responsible for follow-up/follow through on national initiatives, arrangements and/or agreements.
• “Quarter-backed” and coordinated for 6 eastern account executives.
• Communicated and negotiated with national key accounts, buyers and Head Offices.
• Established relationships and worked with key customers on local, regional and national levels.
• Shared responsibility for operations (i.e. processing, inventory and backorder maintenance).
Inside Sales Representative
• Coordinated and implemented various tele-marketing and inside sales campaigns.
• Expanded sales markets for eastern Canada.
• Increased sales for eastern Canada 118% within 6 months.
• Assisted Director of Marketing with advertising materials, special events, concerts and promotions.
P R I O R P O S I T I O N S H E L D
BBODDINGTONODDINGTON MMUSICUSIC LLTDTD.. Rental/Recruitment Manager 1990 - 2003
BBODDINGTONODDINGTON MMUSICUSIC LLTDTD.. Institutional Sales 1990 - 2003
SSELFELF EEMPLOYEDMPLOYED Songwriter/Lyricist 1987 - 1990
SSEARSEARS CCANADAANADA IINCNC..
SSEARSEARS CCANADAANADA IINCNC..
SSEARSEARS CCANADAANADA IINCNC..
SSEARSEARS CCANADAANADA IINCNC..
K-MK-MARTART OFOF CCANADAANADA IINCNC..
Commission Sales Representative
Assistant Maintenance Manager
Maintenance Personnel
Sales Personnel
Divisional Sales Manager
1986 - 1987
1985 - 1986
1984 – 1985
1984 – 1984
1982 – 1984
EEDUCATIONDUCATION
St. Roberts R.C.S.H.S., Markham, ON
Drama and Music commendations received.
Career Development, Markham, ON
Course Certificate received.
Customer Service & Sales, Markham, ON
Award received.
AASSOCIATIONSSSOCIATIONS
♦ Canadian Professional Sales Association
♦ Canadian Home Care Association
♦ Ontario Home Health Care Provider Association
♦ Association of Discharge Planning Coordinators of Ontario
♦ Ontario Association of Community Care
♦ Ontario Medical Secretaries Association
♦ Canadian citizen, holding current passport
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