1. DDAVIDAVID G. LG. LITHGOWITHGOW
 440 E. OTTAWA  PAXTON, IL 60957  (217) 781-3162  DLITTY28@YAHOO.COM
HEALTH CARE ADMINISTRATION  MARKETING
QQUALIFICATIONSUALIFICATIONS PPROFILEROFILE
Highly self-motivated and results-driven management professional with more than 9 years providing high-performance
leadership in the healthcare industry and 14 years in the retail and broadcast industries. Detail-oriented, analytical and
methodical with insightful critical thinking to resolve operations and people-centric work issues even under stressful work
conditions. Flexible and adaptable with quick learning abilities to reach high productivity levels in fast-paced work
environments and new or demanding assignments. Well-organized and resourceful with multitasking skills that optimize
limited resources to achieve outstanding results from concurrent tasks with or without supervision. Strong people
management and interpersonal communication skills that inspire customer confidence while forging teamwork synergies
with colleagues across diverse ethnicities. Travel-ready to relocate as needed.
KKEYEY EEXPERTISEXPERTISE
• Marketing & Sales
• Community & Public
Relations
• Relationship Management
(Client & Suppliers)
• Business Development
• Retail Sales Management
• Territory Sales
Administration
• Product/Service Presentation
• Product Branding &
Positioning
• Marketing Communications
• Service Quality Management
• Strategic Market Planning &
Execution
• Tactical & Operational
Planning
• Vendor/Contract Management
• Fiscal & Budget Management
• Hospice healthcare
Management
• Policies & Regulatory
Compliance
• Therapy Intervention
Planning & Administration
• Personnel Administration
• Staff Supervision & Training
• Medical Records &
Document Management
• English Fluency (Verbal &
Written)
• MS Office (Word, Excel,
PowerPoint, Access, &
Outlook)
• Email/Webmail. Web
Research, Social Networking,
& Online Collaborative
Computing
PPROFESSIONALROFESSIONAL EEXPERIENCEXPERIENCE
HEALTH & HOME MANAGEMENT  SKOKIE, IL
Director of Physician Relations
Dec 2014 – APR 2015
I provide market research to the Business Development Liaisons as it relates to his/her territory. I
assist VP of Business Development in identifying qualified candidates for physician positions for the
corporation. My day consist of conducting market research that is relevant to the industry that may
include competitive research, market surveys, SWOT and demographic analysis. I work in conjunction
with the PR department in the development of marketing aids and tools for marketing and promotional
purpose of physicians. I facilitate all communication with the Medical Director and other referring
physicians.
TRANSITIONS HOSPICE  HUNTLEY, IL
Regional Director Mar – Jun 2014
Oversaw the expansion into Central Illinois. I was responsible for the day-to-day activity of the
region to include marketing efforts, inter-disciplinary visits, and compliance of all State of Illinois
rules and regulations regarding healthcare. I recruited and hired staff for every discipline. I
performed public presentations on the new service available. I recruited doctors to perform patient
visits. I marketed to referral sources to include Skilled Nursing Facilities, Physicians, and Assisted
Living Facilities. (Due to restructuring, my position was eliminated)
PASSAGES HOSPICE  LISLE, IL (2010-2014)
Corporate Regional Director Jan 2013 – Feb 2014
I was accountable for managing the day-to-day regional operations to ensure operational
efficiencies, quality of patient care, regulatory compliance, support of business development &
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2. patient base growth. I supervised the regional/clinical staff with the direct responsibility of
ensuring that our region met applicable Federal, State and local laws regarding the certification and
licensure process at all times. Additionally, I was responsible for long range planning, fiscal
viability and quality of care provided by my region. I recruited, interviewed and hired appropriate
staff and monitored their training and progress toward our company’s standards/goals. I assisted all
disciplines in coordinating activities when necessary, and held utmost accountability for continuity,
appropriateness and quality of services delivered.
As a result, I operated and maintained the highest census and employee retention within the
company. I motivated and directed a dedicated and passionate inter-disciplinary team of up to 220
employees to set a standard of excellence and proficiency throughout the corporation. I directed
monthly regional meetings as well as monthly departmental meetings for communication,
cooperation, and dedication. Improved protocols, staff quality, and enhanced the corporate and
personal value system. I mentored departmental managers toward true leadership roles. I researched
and produced business planning for controlled growth and expansion.
Regional Marketing Director Jan 2011 – Jan 2013
As Regional Director of Marketing, I served as mentor and sales/marketing coach to the marketing
team, consisting of Field Marketers and inter-disciplinary staff. My specific responsibilities
included market analysis, developing marketing strategy, goals and plans, and evaluating results and
effectiveness of all sales activity. I developed sales
DDAVIDAVID G. LG. LITHGOWITHGOW
 440 E. OTTAWA  PAXTON, IL 60957  (217) 781-3162  DLITTY28@YAHOO.COM
PPROFESSIONALROFESSIONAL EEXPERIENCEXPERIENCE ((CONTINUEDCONTINUED))
training programs and materials, and oriented new sales and marketing staff. I accompanied sales
staff on field calls, support business development activities, and help established strong
relationships with new and existing referral sources. I supervised up to 12 marketers who set
records in admissions each month under my direction in a multi-sight setting.
As a result, I created the region with the highest census growth, the highest percentage of census
growth,
the least turnover of employees and highest level of patient satisfaction in the company within
during my tenure. My region maintained the highest standards in monthly admissions and average
daily census throughout the company throughout my tenure.
Field Marketer Apr 2010 – Jan 2011
Acquired a company record 20 admissions in one month. Initiated and cultivated relationships to
grow a virtually new territory from a census of 7 patients to 43 in 6 months.
GILMAN HEALTHCARE CENTER  GILMAN, IL
Marketing Director Jul 2009 – Apr 2010
Overwhelmed owners with a 25% increase in census within 3 months. Produced media campaign for
weekly distribution in area media.
HEARTLAND HEALTHCARE  PAXTON, IL
Marketing Manager Aug 2008 – Jul 2009
Preserved an active census of 98%. Produced and implemented annual sales planning. Graduated
Impact Selling System and Uniquity Training. Lead In-service Training for A-Team.
CANTERBURY RIDGE RETIREMENT & ASSISTED LIVING  URBANA, IL
Community Relations/Marketing Director May 2007 – Aug 2008
Stopped a 12 month slide in occupancy. Improved residential satisfaction by 25%. Surpassed all
budgeted estimates for occupancy and revenue. Developed a plan/procedure for respite stay which
was embraced by the area hospitals.
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3. MEADOWBROOK FARMS  RANTOUL, IL
Groundskeeper/Purchasing Manager May 2006 – May 2007
Promoted to Purchasing Manager in 2006. Negotiated terms to save the company $150,000
annually (14%)
PRAIRIE VILLAGE RETIREMENT COMMUNITY  RANTOUL, IL
Sr. VP of Development and Residential Relations May 2005 – Jan 2006
Advanced Resident Relations by 50%. Enhanced the Admission Standards. Improved Revenue by
20%. Grew Occupancy by 5% (stopped a three-year slide in residential census). Supervised a
$100,000 direct mail and media marketing campaign.
EASTERN ILLINI ELECTRIC COOPERATIVE (EIEC) – PAXTON, IL Sep 1993 – Jan 2005
Manager, Ei Bottled Water
Directed creation of this subsidiary which markets water in personalized packaging. Led national
marketing campaign conducting sales in 28 states and Canada. Reached one million bottles
produced by the fourth year of operation.
Manager, SkyQuest
Managed operations for this start-up DIRECTV Company, growing customer base to 15,000 in 5
years. Generated innovated marketing ideas, developed the corresponding strategies, and tracked
individual successes. Strengthened the company value from $1.5M to $40M. Received 11 national
and regional marketing awards for a variety of sales and promotions of DIRECTV. The awards
included Point-of-Purchase Displays, Television Advertisement, Radio Advertising Campaign,
Single Event Promotion, Subscriber Growth, and Overall Annual Marketing Campaign.
WPXN RADIO  PAXTON, IL
Morning Disc Jockey/Program Director/Sales Representative 1991 – 1993
Hosted popular morning show, broadcast sports events, and sold radio advertising time to area
businesses. Grew WPXN client list by 300% in two years. Details of previous professional
experience available upon request.
EEDUCATIONDUCATION & C& CREDENTIALSREDENTIALS
EASTERN ILLINOIS UNIVERSITY  Charleston, IL
B.A. in Communications
VOLUNTEER/COMMUNITY SERVICEVOLUNTEER/COMMUNITY SERVICE
PAXTON CHURCH OF CHRIST  Paxton, IL
Music & Worship Ministry
2013 – Present
I prepare the music and order of worship each week. I play the piano, coordinate the music
portion of the worship, and lead the congregation in meditation and spiritual inspiration up to the point
of the weekly sermon. I schedule volunteer participants and oversee the church’s budget for the music
ministry.
PAXTON CHAMBER OF COMMERCE  Paxton, IL
4th
of July Community Service
1992 – Present
I emcee the community worship service annually. This includes announcement of events,
presentation of community awards, and music direction for the service.
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